Lee Clow

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Lee Clow is the Chairman and Global Director of TBWA\Worldwide, and had been its Chief Creative Officer.[1] Advertising Age referred to him as "advertising's art director guru".[2]

Contents

Career [edit]

Clow is best known for co-creating — along with Steve HaydenApple Computer's 1984 commercial which launched the Apple Macintosh and the "Think Different" slogan.[3] The 60-second TV spot was made for a budget of $900,000 and is considered to be a masterpiece in advertising.

He's also known for his work on the Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods. He is a member of numerous advertising and creative Halls of Fame.

Personal life [edit]

He was a personal friend of Steve Jobs.[4]

References [edit]

  1. ^ http://adage.com/agencynews/article?article_id=140070
  2. ^ http://adage.com/century/people018.html
  3. ^ http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index1.html
  4. ^ http://www.appleinsider.com/articles/09/10/30/visionary_behind_apples_1984_advertisement_steps_down.html

External links [edit]