Lee Clow
Lee Clow is currently the Chairman and Global Director of TBWA\Worldwide, and was formerly its Chief Creative Officer.[1] Advertising Age referred to him as "advertising's art director guru".[2]
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[edit] Career
Clow is best known for co-creating — along with Steve Hayden — Apple Computer's 1984 commercial which launched the Apple Macintosh and the "Think Different" slogan.[3] The 60-second TV spot was made for a budget of $900,000 and is considered to be a masterpiece in advertising.
He's also known for his work on the Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. More recently, Clow has helmed campaigns for Nissan and Pedigree Petfoods. He is a member of numerous advertising and creative Halls of Fame.
[edit] Personal life
He was a personal friend of Steve Jobs.[4]
[edit] References
- ^ http://adage.com/agencynews/article?article_id=140070
- ^ http://adage.com/century/people018.html
- ^ http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index1.html
- ^ http://www.appleinsider.com/articles/09/10/30/visionary_behind_apples_1984_advertisement_steps_down.html
[edit] External links
- Art Directors Club - biography, portrait and images of work (1990)
- Ihaveanidea - interview with Lee Clow (2004)
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