Peanut Butter & Co.

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The Peanut Butter & Co. sandwich shop, near Washington Square Park.

Peanut Butter & Co. is a peanut butter brand and sandwich shop in Greenwich Village, New York City that was founded in 1998 by Lee Zalben.[1][2] Its menu primarily consists of peanut butter sandwiches and other items made with peanut butter.[3][4] Zalben has stated that he began working with peanut butter due to a childhood love of it.[5][6]

The company sells a line of peanut butter to supermarkets featuring ten "all natural" flavors and from peanuts grown by farmers in the United States.[7] In 2005 the company published The Peanut Butter & Co. Cookbook, which has numerous recipes for using peanut butter. Several of the company's products have been praised by publications such as Men's Health.[8][9]

Peanut Butter & Co. was the title sponsor of the Team TWENTY12 women’s pro cycling team for 2011.[citation needed]

Zalben (born 1973) graduated from Vassar College in 1995[citation needed] and after a short time in the advertising and publishing industries he opened the Manhattan store on December 21, 1998.

References[edit]

  1. ^ Carter, Sylvia (Sep 8, 1999). "IN THE HOUSE where Lee Zalben". Newsday. Retrieved 19 June 2013. 
  2. ^ "A LUNCH-BOX STAPLE GOES UPSCALE \ GOURMET PEANUT BUTTER SANDWICHES START AT $5 IN NEW YORK CITY". Philadelphia Enquirer. March 28, 1999. Retrieved 19 June 2013. 
  3. ^ Williams, Monte (June 20, 1999). "Paean to Peanut Butter; A Restaurant Gives Lunch Time a Lunch Box Flavor". NY Times. Retrieved 19 June 2013. 
  4. ^ "PB BY MAIL ORDER, FOR A GROWN-UP LOVE". Miami Herald. October 2, 2003. 
  5. ^ Collier, Brooke (May 24, 2007). "A tough nut to crack". Jerusalem Post. Retrieved 19 June 2013. 
  6. ^ Lippman, Laura (Jan 31, 2000). "Smooth or chunky, hold the crust". The Sun. Retrieved 25 June 2013. 
  7. ^ Fabricant, Florence (January 13, 1999). "Fresh Peanut Butter To Spread Around". New York Times. Retrieved 19 June 2013. 
  8. ^ "Eat This, Not That". Rodale Press. 
  9. ^ "Sandwich Paradises". Travel Channel. 

External links[edit]

Coordinates: 40°43′47.67″N 73°59′58.73″W / 40.7299083°N 73.9996472°W / 40.7299083; -73.9996472