Legend of a Rabbit

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Legend of a Rabbit
Legend-of-a-rabbit-movie-poster-2011-1020694984+(1).jpg
Directed by Sun Yijun
Produced by Dong Fachang, Xue Jiajing, Jiang Ping, Zhou Chao
Screenplay by Zou Jingzhi, Zou Han
Starring
Music by Peter Kam
Release dates
  • July 11, 2011 (2011-07-11) (China)
Running time 89 minutes
Country China
Language Mandarin Chinese
Budget CNY120 million[1]
Box office CNY16.2 million[2]

Legend of a Rabbit (Chinese: 兔侠传奇), released in the United States as Legend of Kung Fu Rabbit,[3] is a 2011 Chinese animated film directed by Sun Yijun. The film features the original cast of Fan Wei, Yan Ni, Zhang Fengyi, Zhang Yishan and Pu Cunxin. In the English version, it stars the voices of Jon Heder, Tom Arnold, Rebecca Black, Michael Clarke Duncan and Claire Geare.

The film was released in 62 countries, and was the first Chinese animated feature ever to be shown internationally. The film was a box office bomb in China, only managing to gross CNY16.2 million out of its CNY120 million budget. Responses to the film were also negative, with some noting it as a rip-off to the Kung Fu Panda film franchise.

The film was released on DVD in the United States in September 2013. A sequel of the film is also in the works.

Plot[edit]

A rabbit named Tu'er has an occupation of cooking pancakes in Beijing. The rabbit is trained by a monkey kung fu master named Laoguanzhu, so he can defeat the master's enemy, a panda named Xiongtianba, who is later revealed that he is a fake.

Cast[edit]

Production and release[edit]

Legend of a Rabbit was directed by Sun Yijun, president of animation at Beijing Film Academy. It was made over the course of three years, with a crew of 500 animators.[1] The film was produced on a budget of CNY120 million, with 80% of it used for production equipment, while the rest was used for marketing.[4] Yijun said that he was not completely satisfied with the film, but it would still get attention to the Chinese animation industry.[5] He also said:

What made me proud is that The Guardian had an article that was titled 'China Picks Cartoon Fight with Hollywood. It means that, as a Chinese, I am competing with the United States. It's just like Liu Xiang competing in the 100 meters – this is definitely a proud thing for Chinese.[5]

Legend of a Rabbit was first presented in December 2010, at a conference held in Beijing.[6] The first teaser was released in February 2011,[1] and a seven-minute preview was later put online in June.[7] The film premiered at the 2011 Cannes Film Festival.[8] It was later shown at 3,000 theaters in China,[8] and was released in more than 80 countries,[9] making it the first Chinese animated film ever to have an international theatrical release.[10] Tianjin North Film Studio signed a deal with Cartoon Network to air the film in Australia, New Zealand, India and Taiwan,[11] and merchandise such as a line of toys were also made.[8]

The English version for Legend of a Rabbit stars the cast of Jon Heder, Tom Arnold, Rebecca Black, Michael Clarke Duncan, (all pictured) and Claire Green.

It was announced in 2011 that an English dub of the film was in the works, with Michael Clarke Duncan, Rebecca Black, Claire Geare and Jade Lianna-Peters.[12] Other candidates were Daniel Craig, Robert De Niro, Ralph Fiennes, Hugh Grant, Madonna, Shaquille O'Neal and Michael Tyson.[10] It was the first-ever Chinese picture to have it be dubbed English on its North American release.[9] The DVD of the English dub was released by Lions Gate Entertainment on September 24, 2013.[3]

Reception[edit]

Legend of a Rabbit was a commercial flop at the Chinese box office, only managing to gross CNY16.2 million out of its CNY120 million budget. It had earned over CNY10 million on its first week. The film's director considered that the reason for the very little amount of viewing for cartoon movies was due to the audience's habits.[2] However, in March 2013, it was #6 on Redbox's Family Top 20.[13]

Some Chinese netizens have considered Legend of a Rabbit to be a rip-off of the film Kung Fu Panda. Reacting to this, Yijun denied that the film was fake and said he was confused by the netizens' response.[4]

Response of the film from critics were mixed. The Hollywood Reporter said the film had "potential to be a cheeky finger-up to the Kung Fu Panda franchise", but noted the lack of "eye-popping action, incident or humor to nourish the congee-thin plot," saying that it was "sweet but not enough of a funny bunny."[14] The Sun Daily called it a "a commendable effort. It's only fault is that it has to stand up against the technically-slick productions from Hollywood."[15] Japancinema.net graded it a D, calling it an "unoriginal, messy, waste of time, waste of money film that hopefully I can forget as fast as I watched it."[16] Linus Tee, writing for moviexclusive.com, criticized the film's humor and CGI quality, stating it would've been better if it had more-polished technological resources and dialogues.[17] On the positive side, the Dove Foundation awarded the film a score of 3 out of 5, saying that the "characters are memorable and the theme of loyalty is not to be missed in this movie!" However, they warned parents about the amount of violence in the film, suggesting it for kids at the age of 12 years or older.[18]

Awards[edit]

Award Subject Result Ref
Huabiao Award Outstanding Animation Won [19]

Sequel[edit]

A sequel of the film was first announced in November 2011.[12] The film was sold to Turkey, Indonesia, Iran and the Middle East in February 2012, and was originally announced to be released under the title Legend of a Rabbit 2: Mysterious City Of Stones.[20] In May 2013, it was shared that Xu Zheng will play the main character, and that the film would premiere at the Cannes Film Festival on May 19. The sequel will also be directed by Yijun.[9]

References[edit]

  1. ^ a b c Young, Al (2011-02-15). "First Teaser For Chinese Animated Action Comedy LEGEND OF A RABBIT". Twitch Film. Retrieved 2012-12-05. 
  2. ^ a b Wei, An (2011-11-22). "Behind China's domestic animation slump". China Internet Information Center. Retrieved 2012-12-05. 
  3. ^ a b Legend of Kung Fu Rabbit (2011). Amazon.com. Accessed on July 29, 2013.
  4. ^ a b Ming, Lifang (July 7, 2011). 被批山寨熊猫,“兔侠”喊冤:就你能胖? (in Chinese). Xiaoxiang Morning News. Accessed on July 29, 2013.
  5. ^ a b Ho, Stephanie (June 12, 2012). Hopes of Chinese Animation Ride on 'Tofu Boy'. Voice of America. Accessed on July 29, 2013.
  6. ^ 《兔侠传奇》造型曝光 导演扬言欲打“熊猫” (in Chinese). yule.tom.com. December 20, 2010. Accessed on July 30, 2013.
  7. ^ Young, Al (June 27, 2011). Watch Seven Minutes Of LEGEND OF A RABBIT. Twitch Film. Accessed on July 30, 2013.
  8. ^ a b c A Chinese 3D rabbit ready to run all over the world. China Screen News. April 25, 2011. Accessed on July 29, 2013.
  9. ^ a b c Shackleton, Liz (May 17, 2013). Xu Zheng hops to Rabbit. Screen Daily. Accessed on August 5, 2013.
  10. ^ a b China's answer to 'Kung Fu Panda 2': Kung Fu rabbit. CNN. July 12, 2011. Accessed on July 29, 2013.
  11. ^ Coonan, Clifford (May 11, 2011). 'Legend of a Rabbit' acquired for Oz, NZ, India, Taiwan. Variety. Accessed on July 30, 2013.
  12. ^ a b Wiseman, Andreas (November 6, 2011). Michael Clarke Duncan, Rebecca Black join US voice cast for Legend of a Rabbit. Screen Daily. Accessed on July 29, 2013.
  13. ^ Armstrong, Josh (March 17, 2013). Kung Fu Rabbit fins success via Redbox. animatedviews.com. Accessed on August 5, 2013.
  14. ^ Lee, Maggie (August 23, 2011). Legend of a Rabbit: Film Review. Hollywood Reporter. Accessed on July 29, 2013.
  15. ^ Choo, Mei (August 27, 2011). Legend of a Rabbit at the Wayback Machine (archived January 18, 2012). The Sun Daily. Accessed on July 30, 2013.
  16. ^ Legend of a Rabbit – Review. japancinema.net. September 8, 2011. Accessed on July 29, 2013.
  17. ^ Tee, Linus. KUNG FU RABBIT (Legend Of A Rabbit) DVD (2011). moviexclusive.com. Accessed on July 30, 2013.
  18. ^ Legend Of Kung Fu Rabbit. Dove Foundation. Accessed on July 29, 2013.
  19. ^ Coonan, Clifford (September 29, 2011). China’s toon biz is growing up. Variety. Accessed on August 1, 2013.
  20. ^ EFM's Latest Hot Deals: More sales from Dogwoof, Tianjin, Parlay. Screen Daily. February 16, 2012. Accessed on July 30, 2013.

External links[edit]