Lego Avatar: The Last Airbender
||It has been suggested that this article be merged with List of Lego themes. (Discuss) Proposed since October 2012.|
|Subject||Avatar: The Last Airbender|
Lego Avatar: The Last Airbender was a Lego theme based on the Nickelodeon television show Avatar: The Last Airbender. It was a short-lived theme, as only two sets came out in 2006, with set designs based on the first season only.
- Air Temple product code(3828) –This Lego set features a section of the northern air temple that fans will recognize in episode 17 of Avatar: The Last Airbender, Book One: Water. This Lego set includes 5 mini figures: Aang, Sokka, 2 fire nation soldiers and Momo. The temple includes a main door with sliding and locking features. This set also includes: 1 catapult and 1 fire nation vehicle that is able to seat one figurine. The entire set contains 400 pieces.
- Fire Nation Ship product code(3829) –This Lego set features a large fire nation ship that fans will recognize from the first episode of Avatar: The Last Airbender, Book One: Water. This Lego set includes 5 mini figures: Aang, Katara, Zuko and 2 fire nation soldiers. Features include a built in catapult, a small dingy that fits a seat of one figurine, that could launch out of the main ship, a retractable anchor and extending ladder along the side of the ship. The entire set contains 722 pieces.
History and its discontinuation
Initially, the Nickelodeon featured Lego sets did not only release the 2 Avatar The Last Airbender Lego sets. SpongeBob SquarePants Lego sets were released at the same time (2006). Both being the flagship product for a newly signed partnership of Lego and Nickelodeon. The nickelodeon series featured its most iconic shows, which were Avatar, SpongeBob SquarePants and its newest member, Teenage Mutant Ninja Turtles. It should be noted here that the Avatar The Last Airbender Lego sets were not a series of their own, but only a theme out of many of the main series which was Nickelodeon.
Reasons for its discontinuation of the Avatar The Last Airbender Lego sets were due to the lack in popularity as compared to its partners. The Lego Avatar series was considered obsolete because the series only had 3 seasons. Therefore, the Lego series was considered obsolete leading to further speculation of its lack of popularity. This eventually led to the discontinuation making it one of the shortest series’ that Lego has ever produced.
The SpongeBob SquarePants Lego sets continue to be a selling product in the Lego and Nickelodeon community. Although the Nickelodeon and Lego partnership still continues, both corporations seek to add new and different products that will increase popularity among consumers.
LEGO Avatar: The Last Airbender offers two hero models with collectible mini figures and role play action to recreate popular environs of the animated series. Planned marketing support includes TV, Web content, LEGO Club, model tour, co-promotions and retail feature.
"Nickelodeon is thrilled to partner with the LEGO Group across our full list of properties," says Sherice Torres, vice president, hard goods - Nickelodeon & Viacom Consumer Products. "LEGO Group knows how to dazzle kids with imaginative construction toys and the combined appeal of the Nickelodeon and LEGO brands is a stamp of approval for kids and parents alike." 
- Avatar Lego theme on Peeron
- The Free Library. "LEGO Group Builds Licensed Portfolio Success with New Deals; Global Construction Toy Category Leader Secures Worldwide Licensing Rights to Leading Properties.". Business Wire. Retrieved 3 April 2014.