|This article relies on references to primary sources. (October 2009)|
Lehren Networks Private Limited (www.lehren.co) is one of the most popular Media and Entertainment network devoted to India's Entertainment industry, primarily Bollywood and related businesses. The company is located in Mumbai, India, and is promoted by its Founder and Mentor, Mritunjay Pandey. Lehren complies with several themes that revolve around films, news, entertainment, reviews, interviews etc. It also covers celebrity life, gossips and other related news.
Lehren's engagement with Bollywood dates from 1987 when it pioneered film-based entertainment shows for India's then emerging television industry. Lehren's video packaged film scenes, songs, interviews and magazine content, are in a kaleidoscopic format typical of Bollywood.
Mritunjay Pandey has been associated with Entertainment industry for more than 25 years. During this stretch, his work in media has always been in the area of convergence. A history honors scholar, he gravitated to the media just when television was opening up and new technologies were bringing personal entertainment home to consumers. He launched a Bollywood video magazine under the brand name Lehren way back in 1987 that set a new benchmark in the Entertainment industry.
"Lehren Networks Private Limited" (Formerly known as, Lehren Entertainment) was specifically incorporated in 2009 to carry on Digital Media & Entertainment businesses. The company's registered office is located in Mumbai. Company works with packaged film scenes, songs, interviews and magazine content, making it more interactive in a kaleidoscopic format, typical of Bollywood. In its earlier avatar on Television, Lehren had a dream run for more than two decades. From DD Metro to Zee to Sony to B4U it beamed more than 2500 episodes at a stretch, initially in the form of weeklies, and later dailies. Today, Lehren creates/ produces, acquires and publishes Entertainment content exclusively for Digital platforms. Lehren’s media library has an assortment of content that includes entertainment news & gossip, celebs buzz, fashion & lifestyle, full-length Movies Hindi and Regional, Comedy and Music content etc. The in-house produced proprietary content is in the form of videos, shows, photo stories, and Movie content, amongst others.