Leo Burnett
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| Leo Burnett | |
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| Born | October 21, 1891 St. Johns, Michigan U.S. |
| Died | June 7, 1971 (aged 79) |
| Alma mater | University of Michigan |
| Occupation | Advertising Executive |
| Known for | Founder of Leo Burnett Worldwide |
| Spouse | Naomi Geddles 1918–1971 (his death) |
Leo Burnett (October 21, 1891 – June 7, 1971) was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger.
He was named by Time magazine as one of the 100 most influential people of the 20th century.
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[edit] Biography
Born in St. Johns, Michigan, he studied journalism at the University of Michigan. His first job was as a reporter at the Peoria Journal in Peoria, Illinois.
In 1917, he moved to Detroit, where he went to work for the Cadillac Motor Company as a copywriter and became advertising manager in 1919. After a marriage to Naomi Geddes in 1918 he moved to Indianapolis, Indiana, where he worked for an advertising agency from 1923–1930. Later, he worked at Homer McKee Advertising in Indianapolis. In 1930 he was hired away from McKee by Erwin Wasey & Company of Chicago to assume the position of vice-president/creative head. Five years later Leo Burnett left Wasey & Company to form his own agency.
[edit] Leo Burnett Company
His own firm, the Chicago-based Leo Burnett Company, became the 10th largest advertising agency in the world, the eighth largest in the United States, and one of only a handful of top-ten American agencies not headquartered in New York City.
[edit] Continuing and Refining the Burnett Legacy: The 1970s
Leo Burnett died of a heart attack while having dinner with his wife Naomi at his home in Lake Zurich Illinois on June 7, 1971.
[edit] External links
- Art Directors Club biography, portrait and images of work
- Time 100 profile - Leo Burnett
- When to Take My Name Off the Door Speech, Video
- When to Take My Name Off the Door Speech, Text
- Leo Burnett Worldwide
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