Leo Burnett Worldwide
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Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett.
The company was opened at Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G.
In 1997 Leo Burnett Worldwide changed brand to written words Leo Burnett, but in 2002 the “new corporate identity” returned to the hand and the stars.
Today, Leo Burnett Worldwide is a part of the french group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg’s, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, and others. It has 97 offices in 84 countries.
[edit] Notable clients
- Minnesota Valley Canning/Green Giant, c.1935
- Kellogg's, 1949
- Procter & Gamble, 1952
- Philip Morris (Marlboro cigarettes), 1954
- Maytag, 1955
- Allstate, 1957
- Pillsbury, 1965
- Coca Cola, 1969
- H.J. Heinz, 1974
- Fiat, 1978
- Visa, 1979
- McDonald's, 1981
- Kraft Foods, 1984
- Hallmark, 1988
- Morgan Stanley, 1988
- Diageo, 1988
- Disney, 1994
- Samsung, 2006
- Balaji Telefilms, 2007
General Motors
