Leo Burnett Worldwide

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Leo Burnett Worldwide
Founded 1935
Founder(s) Leo Burnett
Headquarters Leo Burnett Building
Chicago, Illinois
, United States
Employees 8500
Parent Publicis
Website www.leoburnett.com

Leo Burnett Worldwide is an American advertising company, created in 1935 in Chicago by Leo Burnett. In 1950, the company started its two first major advertising projects, for Kellogg's and Procter & Gamble. Now it is a worldwide company.

In 1997, Leo Burnett Worldwide changed its logo to written words "Leo Burnett", but in 2002 the “new corporate identity” returned to the hand and the stars.

Today, Leo Burnett Worldwide is a part of the French group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg's, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries and more than 8,500 employees.[1]

Contributors and Global Leaders[edit]

  • Tom Bernardin: Chairman and CEO Worldwide
  • Mark Tutssel: Chief Creative Officer Worldwide
  • Eddie Booth: Regional Chairman and CEO Greater China
  • Giorgio Brenna: Chairman and CEO Italy
  • Jean-Paul Brunier: Chairman and CEO Belgium and France
  • Andrew Edwards: Chairman and CEO, UK President, Europe
  • Patrick Dumouchel: CFO Worldwide
  • Todd Sampson: CEO Australia
  • Paulo Giovanni: CEO Tailor Made
  • Catherine Guthrie: President Multinational
  • Michelle Kristula-Green:EVP, Global Head of P&C Worldwide
  • Alison Mcconnell: Chief Growth Officer Worldwide
  • Nicolas Menat: President, Beacon Communications, Japan
  • Carla Michelotti: EVP Chief, Legal, Gov't, Corp AFF Officer, Worldwide
  • Isabel Ontoso: Chairman and CEO Iberia
  • Michael Peters: Global Director of Corp Strategy, Worldwide
  • Saurabh Varma CEO India
  • Rich Stoddart: President and CEO North America
  • Aelita Goncharova: Chairman and CEO Russia and Eastern Europe
  • Raja Trad: CEO Middle East and North Africa
  • Olga Lucia Villegas: President Latin America
  • Jarek Ziebinski: President Asia Pacific


Most recent awards: The Clio Awards annually honors notable creatives for package design, print, radio and television. The 2012 awards were very promising for Leo Burnett Worldwide.

Film Technique

  • Bronze- Bundaburg Five “Ain’t No Nancy Drink“- Direction (Sydney)
  • Bronze- Hallmark “Mother Bird“- Animation (Chicago)
  • Bronze- Smirnoff “Pharrell“- Adapted (Sydney)


  • Silver- 7-Eleven Slurpee “BYO Cup Day” (Melbourne)
  • Bronze- Canon “Photo Fighters” (Bangkok)
  • Bronze- Diamond Coffee “Office Worker,” “School Bus Driver” Campaign (Hong Kong)
  • Bronze- Swiss “Life’s Turns in a Sentence” Campaign (Zurich)

Compilation of different Awards

  • Earned a Grand Prix at the Cannes International Festival of Creativity for third consecutive year
  • Most Awarded in New World Thinking “All Gunns Blazing” for third consecutive year
  • Most Awarded Network at 2011 International Andy Awards
  • Awarded Grand Prix from the Intercontinental Advertising Cup
  • Second most awarded network at MENA Cristal Awards
  • Awarded 2 Pencils and 9 Finalist Honors at One Show Entertainment Awards
  • Second most awarded network at Dubai Lynx Awards
  • 2009 and 2010 Network of the Year - Shark Awards
  • Leo Burnett Asia-Pacific wins 40 including 2 Grand Prix at Spikes Asia
  • 2012 Gold Effie[1]

Leo Burnett continues to be ranked as one of the world’s top five creatively awarded networks worldwide.[1]

Notable clients[edit]


External links[edit]