Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett.
The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G.
In 1997 Leo Burnett Worldwide changed its logo to written words "Leo Burnett", but in 2002 the “new corporate identity” returned to the hand and the stars.
Today, Leo Burnett Worldwide is a part of the French group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg’s, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries.
It's interesting to note that John Hughes, of movies such as "Planes, Trains and Automobiles, "Pretty In Pink," "The Breakfast Club," et al. was a Copywriter for Leo Burnett in the early 70's. His claim to fame was the credit card running against a man's face to illustrate that a razor could shave that close.
[edit] Notable clients
- Minnesota Valley Canning/Green Giant, c.1935
- Kellogg's, 1949
- Philip Morris (Marlboro cigarettes), 1954
- Maytag, 1955
- Allstate, 1957
- Pillsbury, 1965
- Coca Cola, 1969
- H.J. Heinz, 1974
- Fiat, 1978
- Visa, 1979
- McDonald's, 1981
- Kraft Foods, 1984
- Hallmark Cards, 1988
- Morgan Stanley, 1988
- Diageo, 1988
- Disney, 1994
- Samsung, 2006
- Balaji Telefilms, 2007
- General Motors, 1971
- Nintendo, 1991
