|This article may need to be rewritten entirely to comply with Wikipedia's quality standards, as This article needs focus and has several parts in an in-universe style. (May 2009)|
|WKRP in Cincinnati character|
|Portrayed by||Richard Sanders|
|Occupation||radio news anchor/reporter|
Les Nessman (born approximately 1935) is a fictional character on the television situation comedy WKRP in Cincinnati (1978–82) played by Richard Sanders. He reprised his role in the sequel series, The New WKRP in Cincinnati.
Background and Appearance 
Les was raised in Dayton by his mother and stepfather (whom he thought was his biological father). He has been employed by WKRP since 1954, beginning as an office boy and cub reporter. In the episode "Secrets of Dayton Heights", he fails a security check for a press conference because his real father had belonged to the Communist party. He is shocked, inasmuch as he himself is virulently anti-Communist, an attitude instilled in him by his embittered mother (also played by Sanders). He goes to visit Harvey Moorehouse, his biological father, working as a barber, and finds that he isn't such a bad guy, and that Moorehouse likely gave up his son to spare him the shame of his Communist activities. Les decides to continue to go to Moorehouse's barber shop in an effort to get to know his father, but does not chose to reveal to him that he is Moorehouse's son.
The slight, balding, bespectacled man always wears a bow tie (though he wore a standard necktie in the pilot episode) and always has a bandage somewhere on his person, a running gag that began with the actor's first appearance (when he actually needed it due to a backstage injury). Lines explaining the injury were written and then cut, and thereafter Les simply appeared each week with a new bandage and new unexplained injury. The producers explained that the gag was overlooked by audience members, who didn't remember that Les has a large dog named Phil at his home, and Les often lives in fear of being attacked, or bitten, thus requiring the use of the band-aids.
Les at WKRP 
Les is the ludicrously incompetent news director of WKRP and has been with the station since 1954. Knowing next to nothing about sports, he makes several glaring errors, for example mispronouncing golfer Chi Chi Rodriguez's name as "Chy Chy Rod-ri-gweeze" and calling a swimming event "breast stroking."
Les is a five-time winner of the fictitious Ohio radio news trophy, the "Buckeye Newshawk Award," the coveted "Silver Sow Award" (for excellence in farm news, particularly hog reports), and the "Copper Cob Award" (also for farm broadcasting). Sanders explained that the Silver Sow award was invented as a plot device to give Les a reason to ask Jennifer on a date. The award subsequently "tickled the fancy of hog producers across the country."
The episode "Les on a Ledge" is centered around a distraught Les standing outside one of the station's windows in an apparent suicide attempt after he is banned from a men's locker room and accused of being homosexual. The rest of the characters try to figure the situation out and talk him off the ledge, with the player who made the original comment eventually calling the station and apologizing.
Les is featured in WKRP's most famous episode, "Turkeys Away", where he reports on a disastrous station promotion using many of the same phrases as Herbert Morrison describing the 1937 Hindenburg disaster. This scene from "Turkeys Away" is widely acknowledged to be one of the funniest moments in television history.
Les longs to "move up" to a higher-paying job as a TV newsman, and in one episode he shows a video tape to his station friends of himself reporting the news; unfortunately for Les, the tape is so cheaply and badly made, that Nessman runs out quite embarrassed. In another episode, Les shows Venus Flytrap how he has been dyeing his skin black — a parody of John Howard Griffin's Black Like Me. When Bailey Quarters is promoted as a reporter, Les is jealous enough to attempt to upstage her by plagiarizing an initial draft of one of her news stories, unaware that it is partially fictional and thus puts the station's broadcast license in jeopardy.
Les works in the WKRP bullpen, a big room with desks for several of the employees. Les believes that as the news director, he should have his own private office, so he puts masking tape on the floor around his desk indicating where walls would be if he had his own office. He insists that anyone who approaches his desk must knock at an imaginary door and wait for permission to come in. He mimes opening and closing a door whenever he sits down at or leaves his desk; once he even took out a set of keys to lock the nonexistent door. All of his colleagues respect his insistence on maintaining his own private space, and play along with his "walls" charade. Mr. Carlson even "knocks" by clicking his heels together, although Jennifer was permitted to ignore the imaginary walls.
Cultural references 
Les's initial sexist resistance to Bailey working in the "man's world" of journalism, and his eventual acceptance of her as an equal was an important story-arc that has been repeatedly noted as a significant reflection of changing gender roles during this time.
Les Nessman has made numerous "real life" appearances around the country. During WKRP's run, these included appearances at many pork producer association events, Nessman having become the darling of the industry, where he received real life versions of the fictional "Silver Sow Award" singing rock and roll music at nightclubs., In 1985, Sanders guest-hosted the morning drive slot on Anchorage, Alaska's radio station KENI in character as Les Nessman, the first "real-life" appearance of Les since cancellation of WKRP. While Sanders simply flew into Anchorage to make the appearance, Les took the wrong bus, wound up in Texas, hitchhiked from there to North Dakota and then to Great Slave Lake, rode with a bush pilot to Whitehorse, bought a motorscooter, was sighted near Tok, was arrested for a minor traffic infraction, and then was bailed out jail by the station. Subsequent appearances by Sanders as Les included the 1997 Lexington, Kentucky Christmas parade, during which he simulated a re-enactment of the famous "Turkeys Away" episode.
A reference to Les Nessman is made by Eminem in the song "As the World Turns":
- Class clown freshman
Dressed like Les Nessman
Fuck the next lesson
I'll pass that test guessin'
Another reference to Les Nessman was made in an episode of The CW series Reaper, where he was used as a fictitious employee the character 'Sock' made up in order to double his wages and receive other benefits, although WKRP in Cincinnati itself was unmentioned in the episode.
- Kassel, Michael B., America's Favorite Radio Station: WKRP in Cincinnati Popular Press, 1993 ISBN 0-87972-584-2, ISBN 978-0-87972-584-6 pp 39-40
- Rahner, Mark "Woodinville's Richard Sanders talks about 'WKRP in Cincinnati'", Seattle Post-Intelligencer (April 27,2007)
- Buck, Jerry "Les Nessman lives in every town, WKRP star says", Miami News (AP) (August 3, 1981) p5C
- Hazlett, Terry "A Thanksgiving classic: 'As God as my witness, I thought turkeys could fly'" Observer-Reporter Washington PA) (November 23, 2009)
- Dalton, Mary M. and Linder, Laura R., The Sitcom Reader: America Viewed and Skewed, SUNY Press, (2005)ISBN 0791465691, ISBN 978-0-7914-6569-1 pp. 220-221. Books.google.com. Retrieved 2010-01-26.
- Castleman, Harry and Podrazik, Walter J., Watching TV-Four Decades of American Television McGraw-Hill, 1982 ISBN 0-07-010268-6, ISBN 978-0-07-010268-2 p 291. Books.google.com. 2008-05-20. Retrieved 2010-01-26.
- "WKRP: Les hams it up as a pork lover", Beaver County (PA) Times (UPI) (July 25, 1980)p B5
- Montgomery, Nancy "Les Nessman: Nerdy newsman to sub for local DJ", Anchorage Daily News (May 27, 1985) pD7
- "Les dropping in for parade", Lexington Herald-Leader" (December 5, 1997) Weekender p9