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Levittown is the name of four large suburban developments created in the United States of America by William Levitt and his company Levitt & Sons. Built after World War II for returning veterans and their new families, the communities offered attractive alternatives to cramped central city locations and apartments. He and other builders were guaranteed by the Veterans Administration and the Federal Housing Association (FHA) that qualified veterans could receive housing for a fraction of rental costs. Production was modeled in an assembly line manner and thousands of identical homes were produced. These came standard with a white picket fence, green lawn, and modern era kitchen with appliances. Sales began in March 1947, and within the first three hours, 1,400 homes had been purchased. They featured large numbers of similar houses that were built easily and quickly, allowing rapid recovery of costs.