Liberté Inc.

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Liberté Inc.
Type Subsidiary
Industry Dairy products
Founded Montreal, Quebec, Canada (1936)
Founders Kaporovksy family
Headquarters Saint-Hubert, Longueuil, Quebec, Canada
Products Yogurt, milk, cream, kefir, cottage cheese, cream cheese, tofu
Revenue Increase C$ 175 million (2009)
Employees 664 (2012)
Parent Yoplait (General Mills)
Divisions Western Creamery
Website www.liberte.ca
Footnotes / references
[1][2]

Liberté Inc. is a Canadian manufacturer and distributor of all natural, organic, and specialty dairy and deli foods. It is based in the Saint-Hubert borough of Longueuil, Quebec.[3]

Liberté distributes its products to many smaller independent stores, but its main customers are large grocery stores.

History[edit]

The current Liberté Inc. is a combination of three previously separate companies, Western Creamery, Liberté Brand Products, and the dairy division of Tournevent. These companies were combined under the name of Liberté Natural Foods on July 1, 2006 to better reflect the company's goal of bringing fresh food solutions to customers. Although all three companies share a common name the products are still distributed under their respective brand names. Besides these brands Liberté also distributes products for several other manufacturers.

At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait.[4] In 2011 controlling interest of Yoplait was sold to General Mills. Liberté Natural Foods was subsequently renamed Liberté Inc.

Products[edit]

Liberté Brand Products[edit]

Liberté originally entered the market in 1936 as a manufacturer of cream cheese and cottage cheese centered in Montreal, Quebec. In 1964 Liberté expanded its operations and moved its operations to Brossard, Quebec where they started to manufacture yogurt in addition to their original cheese products. Since then they have added another production line in Saint-Hyacinthe where they are able to produce a wider variety of products.

Western Creamery[edit]

Western Creamery has been providing customers with cultured dairy products for over 60 years. The company consists of two locations, a manufacturing facility in Toronto, Ontario and a distribution centre in Brampton, Ontario. Western Creamery manufactures a variety of natural yogurts, cream cheese spreads, pressed cottage cheeses, and sour creams. All Western Creamery products are made from all natural ingredients and are certified kosher.[5]

Tournevent[edit]

Laiterie Tournevent specializes in the production of milk, butter, and cheese that is manufactured from goat milk and its products are distributed all across Canada. In 1990 the production facility was expanded and modernized to allow Tournevent to develop several new products, and in 1992 the company introduced a home delivery service called "Tournevent Express".

Leadership[edit]

Martin Valiquette — General Manager

Martin Valiquette has held numerous jobs at Liberté Inc. He has held the positions of Major Accounts Manager, Director of Marketing, Director of Sales and Marketing, and became the General Manager in 2004. Valiquette is also a member of the Conseil d'administration du Conseil des Industriels Laitiers du Quebec (CILQ) (Milk Industry Council of Quebec).[6]

References[edit]

  1. ^ Baril, Hélène (2010-12-16). "Yoplait avale Liberté". La Presse. Retrieved 9 November 2013. 
  2. ^ "Liberté investit 40M$ à Saint-Hyacinthe". TVA. 2012-11-30. Retrieved 9 November 2013. 
  3. ^ "Contact Us". Liberté Inc. Retrieved 9 November 2013. 
  4. ^ "Yoplait scoops up Liberté yogurt". Food in Canada Magazine. 2010. Retrieved 2011-12-07. 
  5. ^ "Western Creamery". Western Creamery. 2007. Retrieved 2010-09-25. 
  6. ^ "Our Initiatives — SBC — Speakers — Sustainable Concordia — Concordia University — Montreal, Quebec, Canada". Concordia University. 2010. Retrieved 2010-09-25. 

External links[edit]