Lidköping Municipality is, together with its western neighbor Götene, located on the Läckö-Kinnekulla peninsula. In association with several large local companies, they have a colloquial tourism company known as "Götene-Lidköping Vänern Turist AB".
There are several Vänern islands that belong to the municipality. One of them is Läckö, where the Läckö Castle is a notable sight.
Lidköping is working hard to market itself as "Lidköping by Vänern". In line with this quest, they are developing a profile plan, wherein they have established the use of a symbol depicting its location by Vänern. The symbol is used in all official contexts, and also on the road signs when entering Lidköping.