In January 2005 Astelit launched GSM-1800 service under the life:)brand, and has attracted 7.6 million contract and prepaid subscribers by December 2007. As for the Q3 2011, Ukrainian GSM operator life:) serves 9.3 million subscribers of prepaid, contract and corporate subscription. life:) network today covers the territory where 97.2% of population lives. Company provides roaming opportunities in 180 countries via more than 539 roaming partners.
The operator was the first mobile network operator in Ukraine to introduce EDGE technology that offers high speed data transfer. Now the technology is enabled in 100% life:) network.
As of today, 10 life:) customer service centers and 212 exclusive shops operate in 108 cities of Ukraine. In addition, life:) subscribers can order life:) services through 117 branded points of sale and 47 382 GSM and non-GSM sales points throughout Ukraine.
In 2007, life:) joined the UN Global Compact, as an initiative to encourage CSR (corporate social responsibility) practices by example. As a Compact signatory, life:) follows the 10 basic principles of human rights, labor standards, environmental protection and anti-corruption measures.
In June 2011, it was reported that Alfa Group was negotiating a deal to purchase the whole of Astelit's share in the company.