LifeStyles Condoms

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LifeStyles Condoms is a brand of condom made by the Australian company Ansell Limited, previously known as Pacific Dunlop Limited.

Advertising and marketing[edit]

In 1987 in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it,", to directly confront the AIDS epidemic.[1]

In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[2]

In 2008 the company sought to recruit musician Miley Cyrus as an advertising spokesperson.[3]

Product line[edit]

  • LifeStyles Skyn Condoms
  • LifeStyles X2 Lubricated Condoms
  • LifeStyles Ultra Thin Condoms
  • LifeStyles Ultra Sensitive Condoms
  • LifeStyles Ultra Sensitive Lubricated Condoms
  • LifeStyles Ultra Lube Plus Condoms
  • LifeStyles Ultra Lubricated Condoms
  • LifeStyles Pleasure Tripped Condoms
  • LifeStyles Ribbed Pleasure Condoms
  • LifeStyles Sheer Pleasure Condoms
  • LifeStyles Warming Pleasure Condoms
  • LifeStyles His n' Her Pleasure Condoms
  • LifeStyles Triple Pleasure 3-in-1 Condoms
  • LifeStyles MEGA Condoms
  • LifeStyles Studded Condoms
  • LifeStyles Flavors/Colors Condoms
  • LifeStyles Snugger Fit Condoms
  • LifeStyles Condom Discs
  • LifeStyles Classic Collection of Condoms
  • LifeStyles Condom Pleasure Pack
  • LifeStyles Premier Collection Lubricated Condoms
  • LifeStyles Sensual Kit
  • LifeStyles Ultra Ribbed Condom N' Ring Kit

References[edit]

  1. ^ "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27. Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ... 
  2. ^ Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman (Austin, Texas). p. D8. Retrieved 12 February 2010. 
  3. ^ "Miley Cyrus offered $1 million to be LifeStyles Condoms face". Sunday Times (Perth, Australia). July 29, 2008. Retrieved 12 February 2010. [dead link]

External links[edit]