LifeStyles Condoms is a brand of condom made by the Australian company Ansell Limited, previously known as Pacific Dunlop Limited.
Advertising and marketing [ edit ]
In 1987 in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it,", to directly confront the
AIDS epidemic. [1 ]
In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.
In 2008 the company sought to recruit musician
Miley Cyrus as an advertising spokesperson. [3 ]
Product line [ edit ]
LifeStyles Skyn Condoms
LifeStyles X2 Lubricated Condoms
LifeStyles Ultra Thin Condoms
LifeStyles Ultra Sensitive Condoms
LifeStyles Ultra Sensitive Lubricated Condoms
LifeStyles Ultra Lube Plus Condoms
LifeStyles Ultra Lubricated Condoms
LifeStyles Pleasure Tripped Condoms
LifeStyles Ribbed Pleasure Condoms
LifeStyles Sheer Pleasure Condoms
LifeStyles Warming Pleasure Condoms
LifeStyles His n' Her Pleasure Condoms
LifeStyles Triple Pleasure 3-in-1 Condoms
LifeStyles MEGA Condoms
LifeStyles Studded Condoms
LifeStyles Flavors/Colors Condoms
LifeStyles Snugger Fit Condoms
LifeStyles Condom Discs
LifeStyles Classic Collection of Condoms
LifeStyles Condom Pleasure Pack
LifeStyles Premier Collection Lubricated Condoms
LifeStyles Sensual Kit
LifeStyles Ultra Ribbed Condom N' Ring Kit
References [ edit ]
^ "Condom Makers Change Approach". . August 8, 1988 New York Times . Retrieved 2011-09-27. "Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ..."
^ Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman (Austin, Texas). p. D8 . Retrieved 12 February 2010.
^ "Miley Cyrus offered $1 million to be LifeStyles Condoms face". Sunday Times (Perth, Australia). July 29, 2008 . Retrieved 12 February 2010.
External links [ edit ]