Life OK

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Life OK
Life OK
Launched 18 December 2011
Network STAR India
IBC
Owned by 21st Century Fox
The ShowMaker Company
Picture format 576i (SDTV),
720p (HDTV)
Country India
Broadcast area India
Singapore
Headquarters Mumbai, Maharashtra, India
Formerly called STAR One
Sister channel(s) STAR Plus
Movies OK
STAR World
STAR Gold
STAR Movies
STAR Utsav
STAR Jalsha
STAR Pravah
STAR Vijay
STAR Sports 1
STAR Sports 2
Channel V
Asianet
Fox Movies Premium
Fox Traveller
Fox Sports
STAR Sports 3
Jalsha Movies
STAR Sports 4
Website lifeok.com
Availability
Satellite
Airtel digital TV (India) Channel 104[1]
Dish Network (USA) Channel 698[2]
Dish TV (India) Channel 109 (SD)
Channel 6 (HD)[3]
Parabole Maurice (Mauritius) Channel 41
Parabole Madagascar (Madagascar) Channel 41[4]
Channel 41[5]
Reliance Digital TV (India) Channel 208[6]
Sky (UK & Ireland) Channel 783[7]
Sun Direct (India) Channel 318[8]
Tata Sky (India) Channel 107(SD)
Channel 108(HD)[9]
StarSat TV (previously known as TopTV) (South Africa) Channel 164[10]
Videocon d2h (India) Channel 107[11]
Cignal Digital TV (Philippines) Channel TBA
Astro (Malaysia) Channel 225 (Coming Soon on January 2015 This Channel will be Broadcasting in Malaysia via Astro)
Cable
CableAmerica (USA) Channel 472
Cincinnati Bell (USA) Channel 621
Cox Cable (USA) Channel 274[12]
EnTouch (USA) Channel 521
Hathway (India) Channel 2[13]
OpenBand (USA) Channel 784
RCN (USA) Channel 482[14]
Rogers Cable (Canada) Channel 837[15]
San Bruno Cable (USA) Channel 234
Time Warner Cable (USA) Channel 566[16]
Virgin Media (UK) Channel 804
SkyCable Platinum (Philippines) Channel 148 (Digital Subscribers)
Destiny Cable (Philippines) Channel 4 (Digital)
Cablelink (Philippines) Channel 247
StarHub TV (Singapore) Channel 160
IPTV
PEO TV
(Sri Lanka)
Channel 89
Bell Fibe TV (Canada) Channel 805[17]
My.T (Mauritius) Channel 95
Optik TV (Canada) Channel 536[18]
Mio TV(Singapore) Channel 654
TalkTalk Plus TV Channel 444

Life OK is a Hindi language Indian cable and satellite television channel based in India, part of the STAR India and IBC network's bouquet of channels, which is fully owned by The ShowMaker Company and 21st Century Fox. The channel launched on 18 December 2011, and is distributed in many parts of the world.[19] The channel replaced STAR India's now defunct youth-oriented channel STAR One.[20]

Life OK Start their HD version in India with High Definition 1080i Picture Quality And 5.1 Dolby Digital Sound in October 2012, It is Currently Available On Most Of The Platforms Like Tata Sky, Videocon D2H and Dish TV.

The channel launched in the United States on 1 March 2012, though its programs were aired on STAR India One prior to its launch.[21] In the United Kingdom and Ireland, Life OK also ran under the STAR One brand until 28 May 2012, when it became Star Life OK.[22]

History[edit]

The channel is headed by Ajit Thakur, who is the general manager.[23]

Content development for Life OK was handled by Sanjog Gupta,[24] while programming which was originally headed by Dimpi Dey, and now by Sushma Rajesh.[24]

On 9 September 2012, Life OK made history by obtaining the highest television rating among all competing general entertainment channels in the previous year. Its successful mythological drama Devon Ke Dev...Mahadev recorded an 8.2 TVR, pushing the channel to recorded its highest ever GRP of 167.[25]

Programming[edit]

References[edit]

  1. ^ "Airtel Digital TV on SES 7 at 108.2°E". Indian DTH Wiki. 2012-11-03. 
  2. ^ "Hindi Satellite Packages". DISH International. 2012-11-03. 
  3. ^ "Dish TV on NSS 6 at 95.0°E and Dish Tru HD on AsiaSat 5 at 100.5°E". Indian DTH Wiki. 2012-11-03. 
  4. ^ "Parabole Madagascar". Parabole Madagascar. 2012-11-03. 
  5. ^ "Parabole Réunion". Parabole Réunion. 2012-11-03. 
  6. ^ "Reliance Digital TV on Measat 3 at 91.5°E". Indian DTH Wiki. 2012-11-03. 
  7. ^ "Sky Guide TV Listings - Sky". Sky. 2012-11-03. 
  8. ^ "Sun Direct on Measat 3 at 91.5°E and Sun Direct HD on Insat 4B at 93.5°E". Indian DTH Wiki. 2012-11-03. 
  9. ^ "Tata Sky on Insat 4A at 83.0°E". Indian DTH Wiki. 2012-11-03. 
  10. ^ "TV Guide". (TopTV). 2012-11-03. 
  11. ^ "Videocon D2H on ST 1 at 88.0°E". 2012-11-03. 
  12. ^ "Channel lineup serving Northern Virginia". Cox Communications. 2012-11-03. 
  13. ^ "Channel List". Hathway. 2012-11-03. 
  14. ^ "South Asian International Channels". RCN. 2012-11-03. 
  15. ^ "Rogers - Programming and Channels". Rogers. 2012-11-03. 
  16. ^ "Hindi TV". Time Warner Cable. 2012-11-03. 
  17. ^ "Bell Fibe TV - Programming". Bell. 2012-11-03. 
  18. ^ "Channels & packages". TELUS. 2012-11-03. 
  19. ^ "STAR One makes way for 'Life OK'". Indian Television.com. 2011-12-13. 
  20. ^ Baddhan, Raj (2011-12-13). "Star TV changes Star One to Life Ok this month". BizAsia UK. 
  21. ^ "Indian family TV channel launches in U.S.". Emerging Money. 2012-02-28. 
  22. ^ Baddhan, Lakh (2012-05-12). "Star One to rebrand to Star Life Ok on Monday". BizAsia UK. 
  23. ^ "Life OK is doing much better than Star One, says channel head Ajit Thakur". tellychakkar.com. 2012-04-21. 
  24. ^ a b "Life OK isn’t a wkly game; it’s building a future brand: Uday Shankar". Exchange 4 Media.com. 2011-12-19. 
  25. ^ "Mahadev tops TRP charts with a new record of 8.2 TVR". The Times of India. 2012-09-21. 

External links[edit]