Lifetime (TV network)
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|Launched||February 1, 1984|
|Owned by||A+E Networks (Hearst Corporation (50%)
Disney-ABC Television Group (50%))
|Picture format||1080i (HDTV)
|Slogan||Your Life. Your Time.|
|Broadcast area||United States|
|Headquarters||New York City|
|Formerly called||Lifetime (1982–1994)
Lifetime Medical Television (1982–1994)
|Sister channel(s)||Lifetime Movie Network
Lifetime Real Women
The Biography Channel
|Dish Network||108 (HD/SD)|
|Available on most cable systems||Check local listings|
|Verizon FiOS||640 (HD)
|AT&T U-verse||1360 (HD)
Lifetime Television, often referred to as Lifetime TV, or most commonly, Lifetime, is an American cable television specialty channel devoted to films, situation comedies and dramas, all of which are either geared toward women or feature women in lead roles. The cable network is owned by A+E Networks, which in turn is jointly owned by Hearst Corporation and The Walt Disney Company, with a former 15% stake from NBCUniversal, which was later sold to Disney and Hearst. Lifetime's main competitors are Oxygen, the Style Network, and WE tv.
Lifetime was established as the result of a merger of Hearst's Daytime network, established in March 1982 as a four hour per day service with women's programming and Viacom's Cable Health Network, established in June 1982 as a 24-hour service that carried health and wellness programming.
The service originally aired women's daytime programming, and later, talk shows, Monday through Saturdays, and on Sundays from November 1983 to June 1993 carried programming for health professionals. Lifetime was a property of Lifetime Entertainment Services, which owned a number of media ventures. Viacom remained as co-owner with ABC/Capital Cities and Hearst until 1994.
In April 2004, Lifetime launched Lifetime Radio for Women, a daily nationally syndicated four-hour morning show mixing adult contemporary music, live caller interaction, celebrity guests and lively discussions about the topics relating to women. In partnership with Jones Radio Networks, the service aired Monday to Friday from 5 to 9 AM or 6 to 10 AM, depending on the market.
Around 2005, Lifetime dropped its signature tagline Television for Women (used since 1995). The cable network launched a new look and tagline on July 16, 2006 with the launch of the (now-defunct) original series Angela's Eyes, using a new logo and promotions with the tagline My story is on Lifetime. In 2008 a brand new logo appeared with a brand new tagline: Connect. Play. Share.
On March 31, 2005, Betty Cohen, previously an executive at Turner Broadcasting Services, was named CEO of Lifetime Entertainment Services according to the Walt Disney Company.
On August 27, 2009, A&E Television Networks, the owner of A&E, History and others, acquired Lifetime Entertainment Services. Though the channel is owned by another subsidiary company operated as a joint venture, Lifetime and its cable networks remain under the co-ownership of The Walt Disney Company and Hearst Corporation, though NBC Universal became partial owner of the Lifetime channels for a time as well since NBCU already was a part owner of A&E Television Networks.
Nancy Dubuc became Lifetime's president and general manager in April 2010.
Among the most popular shows currently on the channel are Will & Grace, How I Met Your Mother, Grey's Anatomy, Dance Moms, Project Runway and Frasier. The cable network also airs original television programming such as Army Wives, Drop Dead Diva and The Client List.
In addition, Lifetime airs many movies targeted to women—original and other networks' made-for-television films and some feature films, both on the main network (and largely airing on weekends) and on Lifetime Movie Network (launched in 1998).
Aside from women's programming, the network used to air several game shows in prime time, including Supermarket Sweep, Shop 'Til You Drop and Debt. Lifetime also produced one original game show (Who Knows You Best?, starring Gina St. John), with a format based on The Newlywed Game. It was canceled after one season.
The network began to air new episodes of America's Most Wanted in late 2011, a program canceled in series form by Fox at the end of the 2010–11 season (special feature episodes continue to air intermittently on Fox).
Network slogans 
- "Lifetime Medical Television" (1984–1993)
- "Television for Women" (1994–2006)
- "My Story is on Lifetime" (2006–2008)
- "Connect. Play. Share." (2008–2012)
- "Your Life. Your Time." (2012–present)
International versions 
On May 30, 2012, Shaw Media announced that it will re-brand Showcase Diva, a Category B digital specialty channel as the Canadian version of Lifetime under the licensing agreement with A+E Networks on Monday, August 27, 2012.
On August 27, 2012, Showcase Diva was re-branded as Lifetime.
Latin America 
Lifetime announced the release of the signal to Latin America for 2013.
In popular culture 
Family Guy once parodied their slogan, making it Lifetime: Television for Idiots, and in another episode showed one of the main characters watching a film which oversimplified those themes starring Valerie Bertinelli called Men are Terrible and Will Hurt You Because This is Lifetime.
- Betty Cohen Named President and CEO of Lifetime Entertainment Services, Disney.com, March 31, 2005
- A&E Acquires Lifetime, Variety.com, August 27, 2009
- A&E Networks, Lifetime Merger Completed, Broadcasting & Cable, August 27, 2009
- Lifetime Television Gets a New Chief Who Plans to Make Changes, Los Angeles Times, April 28, 2010
- Shaw Media and A&E to Launch Two New Specialty Channels, Broadcaster Magazine, May 30, 2012
- A&E Ole Networks realiza su Upfront 2013, TodoTVNews, September 25, 2012.
- "Movin' Out (Brian's Song)". Family Guy. Season 6. 2007-09-30. Fox Broadcasting Network. "Men Are Terrible And Will Hurt You, Because This Is Lifetime"