Lilla Saltsjöbadsavtalet is an alleged meeting which is claimed to have occurred at Saltsjöbaden on 21 March 1987, with participants from the "Swedish Journalist Association" (Svenska journalistklubben). In 2007 and 2008, information about the supposed meeting was revealed, where it was said that the participating journalists agreed to follow certain "recommendations":
- Preferably positively assess and paraphrase Swedish citizens of foreign origin, particularly in the context of youth, sports and artistic activities.
- For events with an element of diverse cultures preferably interview and visually highlight participants of foreign origin.
- During a period of five years, systematically tone down the negative effects criminal activity designated by certain races might have on affected populations. (The five-year period is said to further have been extended up to the present day.)
In a debate on Axess TV in 2007 with journalists Åke Ortmark, Niklas Ekdal, Susanna Popova and Thomas Gür, the latter two confirmed that a "conference for journalists" in the "late 1980s" had taken place, as they were the only two who had opposed the agreement. According to Popova, the agreement in short concerned "if it was time to take off the lid concerning reporting about crime among immigrants, or if the lid was to stay on". Some have seen this as firm evidence, that regardless of the reliability of exactly the Lilla Saltsjöbadsavtalet, such a conference concerning reporting on immigrants had indeed taken place. According to Weine Berg, Popova later said that the conference she and Gür attended was in Stockholm in 1988 (or 1989). Gür further explained that in the meeting they discussed whether the media should continue to ignore reporting the ethnic background of criminals and of ethnic patterns in crime, but strongly denied that some agreement was established. Journalist Janne Josefsson also said that the "bluff" of an agreement was revealed ten years ago on his journalistic investigative show Striptease, but that there are other reasons for the actions by journalists, which he anyway believed were more serious.
In 2009, the editor-in-chief of Kristianstadsbladet, Lasse Bernfalk, described "Lilla Saltsjöbadsavtalet" as "nothing more than a myth". He had contacted Gür in 2008 following a surge in reader's comments in Kristianstadsbladet about the alleged meeting. Gür had accordingly said that he felt that everyone exaggerated his confirmation of an agreement, as what he spoke about was an internal meeting at Dagens Nyheter. Bernfalk thus concluded that the "myth" of "Lilla Saltsjöbadsavtalet" possibly could have originated from some internal editorial meeting in Dagens Nyheter "years ago". He further explained that "a large group of right-wing extremists market the myth as the great conspiracy within Swedish mass media where all journalists agreed on how to describe immigration".
In 2010, the editor-in-chief of Expressen, Thomas Mattsson, claimed that talk of a "tacit agreement", where "Svenska journalistklubben" met at the Grand Hotel in Saltsjöbaden 1987 and signed "Lilla Saltsjöbadsavtalet" on trying to cover up problems of the multicultural society", was a "myth" and "conspiracy theory". He however acknowledged that a policy of white pixelization (vitpixling) – i.e. digital pixelization and whitening the skin color of a perpetrator of crime to avoid any "unnecessary identification" – had been used by Expressen. Mattsson said this had been done in accordance with the "Ethical rules for press, television and radio" of the Press Cooperation Board (Pressens Samarbetsnämnd), specifically § 10 (Do not emphasize the person's ethnic origin, gender, nationality, occupation, political affiliation, religious beliefs or sexual orientation if it is irrelevant in this context and is discrediting). Mattson however said that since he became editor-in-chief in 2009, Expressen had a policy of not "white-pixelizating", describing the former policy to have been a "mistake".
- Anfindsen, Ole Jørgen (16 June 2010). "Frie og ærlige medier (V): Lilla Saltsjöbadsavtalet". Document.no.
- Åsiktsmaskinen, Axess TV (29 April 2007)
- Anfindsen, Jens Tomas (13 February 2008). "Lilla Saltsjöbadsavtalet". Human Rights Service (HRS).
- Berg, Weine (18 May 2008). "Finns Lilla Saltsjöbadsavtalet? Spelar det någon roll?". Rakryggad.
- Bernfalk, Lasse (15 June 2009). "Krönika 13/6: Myten om SD och media". Kristianstadsbladet, Chefredaktörens blogg.
- Mattsson, Thomas (31 May 2010). "Thomas Mattsson: Därför visar vi bilder på Alm". Expressen.
- "Lilla Saltsjöbadsavtalet? Chatta med mig i morrn". Expressen. 15 April 2010.
- "Thomas Mattsson chattade om kriminaljournalistik". Expressen. 16 April 2010.
- "Del 2 av chatten om kriminaljournalistik". Expressen. 16 April 2010.