Lion's Choice

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Lion's Choice
Corporation
Industry Restaurants
Founded 1967
Headquarters Saint Louis, Missouri, USA
Area served
USA
Key people
Mark Disper, CEO
Linda Stille, CFO
Bill Nenninger, Director of Operations
Joe Buttice, Director of Marketing
Products Fast casual restaurants, including:
Roast beef · sandwiches
Slogan Famous Roast Beef Sandwiches
Website www.lionschoice.com

Lion's Choice is a Saint Louis-based fast casual restaurant chain specializing in roast beef sandwiches. The first store opened in Ballwin, Missouri in 1967, under the name Brittany Beef, for a short while, and then Red Lion Beef House. Currently, there are 23 locations in Missouri, all of which are in or near Greater Saint Louis. [1]

Lion's Choice's marketing specialization is serving "lean beef that is slow-roasted in the restaurant and is sliced fresh for each sandwich ordered."[2]

Choice Foods LLC and Lionhearts Inc are both franchisees of Lion's Choice.[3][4]

The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy,[5] the St. Louis County Library Reading Club,[6] the MS 150 Bike Tour,[7] and Trailnet.[8] It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006.[9] and was named Best Fast Food by the Riverfront Times.[10]

Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition.

The midwest restaurant's name originates from the king of the jungle's choice in foods, being the Lion. Hence the name, Lion's Choice.

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