|Development of the music video|
A lip dub is a type of video that combines lip synching and audio dubbing to make a music video. It is made by filming individuals or a group of people lip synching while listening to a song or any recorded audio then dubbing over it in post editing with the original audio of the song. There is often some form of mobile audio device used such as an MP3 player. Often they look like simple music videos, although many involve a lot of preparation and production. Lip dubs are done in a single unedited shot that often travel through different rooms and situations within a building. They have become popular with the advent of mass participatory video content sites like YouTube.
Although lip dubbing in music videos was not a new concept, Jake Lodwick, the co-founder of Vimeo, coined the term "lip dubbing" on December 14, 2006, in a video entitled Lip Dubbing: Endless Dream. In the video's description, he wrote, "I walked around with a song playing in my headphones, and recorded myself singing. When I got home I opened it in iMovie and added an MP3 of the actual song, and synchronized it with my video. Is there a name for this? If not, I suggest 'lip dubbing'." Lodwick subsequently directed the "Flagpole Sitta" "office lip dub" in April 2007 which The Washington Post covered.
Since then, dozens of lip dubs have been coordinated around the world predominantly by university students. After L'Université du Québec à Montréal (UQAM) and the crew of Today Show produced a lip dub to The Black Eyed Peas' "I Gotta Feeling" in 2009, the viral video phenomenon gained international acclaim.
The use of camera stabilization hardware is commonly used to provide an easy to watch and smooth final product.
Tom Johnson, a technical writer who blogs about Web 2.0's effect on communication, describes a good lip dub as having the characteristics, or at least the appearance, of spontaneity, authenticity, group participation and fun.
In September 2010, the season première of The Office ("Nepotism") begins with the workers of the Scranton branch of Dunder Mifflin Paper Company doing a lip dub of The Human Beinz's "Nobody but Me" through the office.
The record of most people participating at a lip dub is 9,300 on May 31, 2012 in Lindsay, Ontario. The Lindsay LipDub surpassed the previous record of 5,771, which was on October 24, 2010 in the town of Vic. The previous record was set to the rhythm of La Flama by the Valencian band Obrint Pas and is called Lipdub per la Independència de Catalunya "Lipdub for the Independence of Catalonia" The record is not recognised by Guinness.
On May 22, 2011, director Rob Bliss and producer Scott Erickson made a video called Grand Rapids Lip Dub in response to a Newsweek article that listed Grand Rapids, Michigan #10 on a list of "America's Dying Cities." The video was labeled by Roger Ebert of the Chicago Sun-Times as "The greatest music video ever made." The nearly nine-minute video used 5,000 citizens of the city lip-synching to Don McLean's "American Pie". Released via YouTube on May 26, 2011, the video received over 2 million views in the first week and was the 9th most viewed YouTube video on May 28, 2011. Since its 2011 release, the video has been viewed over 5 million times.
Similarly, on May 31, 2012, Stratta Creative made a lip dub video called Lindsay LipDub with the goal of becoming Canada's first city-wide lip dub, as well as a world record holder for most participants (with 9300 participants), in the community of Lindsay, Ontario. The City of Kawartha Lakes, of which Lindsay is a community of, was recently listed as #188 of 190 cities in Canada by MoneySense, and the community gathered together to show community spirit, and to introduce the world to the relatively unfamiliar community of Lindsay. The lip dub was promoted by Rick Mercer, George Strombolopolous, Craig Kielburger, Dan Kanter and Hedley (band).
- "What is lipdub?". Furtwangen im Schwarzwald, Baden-Württemberg, Germany: Hochschule Furtwangen. 2008. Retrieved 2011-02-02.
- Zak, Dan (2007-11-11). "Office Drones, Lip-Sync Your Heart Out". Washington, DC: Washington Post.
- "Join the project". Furtwangen im Schwarzwald, Baden-Württemberg, Germany: Hochschule Furtwangen. 2008. Retrieved 2011-02-02.
- "University LipDub #1". Furtwangen im Schwarzwald, Baden-Württemberg, Germany. 2008-07-02. Retrieved 2011-02-02.
- "The UQAM Lipdub:behind the scenes". Montreal, Quebec, Canada: Journal L'UQAM vol. XXXVI, no 3. 2009-10-05. Retrieved 2011-10-22.
- "Japan's I Gotta Feeling Lip dub Response". Montreal, Quebec, Canada: Alphonse Ha. 2009-10-22. Retrieved 2011-03-28.
- Johnson, Tom (2007-06-05). "Lip Dub Video Clip Captures Essence of the Web — Spontaneity, Authenticity, Participation, Fun".
- "Lindsay LipDub: Ontario Town Bands Together For World's Largest LipDub (WATCH)". Huffington Post. Retrieved 2012-06-24.
- "Lipdub Independence Of Catalonia - Authentic World Record (Official)". YouTube. Retrieved 2012-10-12.
- "Guinnes no reconeixerà el rècord que volen fer a Vic amb un 'lipdub' per la independència". 2010-09-01.
- Ganz, Caryn (2011-05-31). "5,000 Residents of ‘Dying City’ Lip Dub Song About Day the Music Died | Amplifier - Archives - Yahoo! Music". New.music.yahoo.com. Retrieved 2012-10-12.
- nurun.com (2012-03-20). "Peterborough slips to 55th out of 190 in more l... | Local | News". Peterborough Examiner. Retrieved 2012-10-12.