Liquitex
| Industry | Arts and crafts |
|---|---|
| Predecessor(s) | Permanent Pigments Company (1933) |
| Founded | 1955 |
| Founder(s) | Henry Levinson |
| Headquarters | Cincinnati, Ohio |
| Parent | ColArt |
| Website | http://www.liquitex.com/ |
Liquitex is a registered trademark for a brand of acrylic paints named using a portmanteau of the words "liquid" and "texture". The first water-based acrylic paint launched in 1955 by the company under this brand name was the first acrylic gesso, and colored liquid acrylic paints came one year later [1].
Binney & Smith acquired Permanent Pigments in 1964 and sold it to its present owner ColArt in 2000.[2]
Helen Frankenthaler and Andy Warhol were early adopters of Liquitex acrylic paints. David Hockney switched from oils to Acrylics after Liquitex made a less liquid medium in 1963 (High Viscosity Artist Color).[3]
Liquitex is also used by mural artists like Thomas Hart Benton.
Abstract Expressionist artist Robert Motherwell switched to acrylic paints (using Liquitex among other brands) due to his use of large amounts of black, a color that, as an oil paint, takes an especially long time to dry. He continued to use oil paint for some work, but mostly used acrylics after the mid-1960's.
Liquitex products now include:
- Soft Body Artist Colors,
- Heavy Body Artist Colors,
- Super Heavy Body Artist Colors,
- BASICS Student Colors,
- BASICS MATT Student Colors,
- Glossies Enamel Color,
- Interference Colors,
- Iridescent/Metallic Colors,
- Fluorescent Colors,
- and Liquigems (with Mica flakes)
[edit] References
- ^ http://www.liquitex.com/aboutliquitex/history.cfm
- ^ http://www.crayola.co.uk/pages/company-history.php
- ^ Bright Earth: Art and the Invention of Color, Issue 7432 By Philip Ball ,University Of Chicago Press; 1 edition (April 15, 2003),ISBN 978-0226036281
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