List of Burger King products
This is a list of the major products sold by the international fast-food restaurant chain Burger King.
- 1 Burgers
- 2 Chicken and fish
- 3 Vegetarian
- 4 Other
- 5 See also
- 6 References
- 7 See also
The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes. The burger is one of the best known products in the fast food industry; it is so well known that Burger King bills itself as the Home of the Whopper in its advertising and signage. Additionally, the company uses the name in its high-end concept, the BK Whopper Bar. Due to its place in the marketplace, the Whopper has prompted Burger King's competitors, mainly McDonald's and Wendy's, to try to develop similar products designed to compete with it.
The company markets several variants of the burger as well as other variants that are specifically tailored to meet local taste preferences or customs of the various regions and countries in which it does business. To promote continuing interest in the product, Burger King occasionally releases limited-time variants on the Whopper. As the signature product of the company, it is often at the center of advertising promotions, product tie-ins, and even corporate practical jokes and hoaxes. Some of the early twenty-first century advertising programs, particularly in Europe, have drawn criticism for cultural insensitivity or misogyny. Additionally, as the signature product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in the product.
BK Big King
The Big King sandwich is a hamburger that is sold internationally in several forms. It is a direct competitive product with McDonald's Big Mac sandwich, with a similar ingredient list and recipe. It was originally configured identically to the McDonald's Big Mac including a three piece roll. It was later reformulated as a standard double burger, and given several variations on its name, including Double Supreme and King Supreme. The product was discontinued in the United States after the late 1990s, but was reintroduced as a permanent product in November 2013. Additionally, the product is also available in several other countries in different formats - including a chicken variant of the sandwich in the United States and Canada.
The company sells slightly different versions of the sandwich between international markets, with or without the center roll. Being one of the company's major offerings, the Big King sandwich is sometimes the center of product advertising for the company. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in the product.
As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. This program is intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products on one side while maintaining a lower cost value menu dedicated to a more cost-conscious audience on the other. The hope is that the customers would be drawn in initially for the lower prices of the value-menu and upgrade to the more expensive products, upping overall sales.
The chain's first major attempt was part of their Specialty Sandwich line that was introduced in 1979 was the Sirloin Steak Sandwich. After the failure of the Specialty Sandwich line, Burger King went on to introduce several other premium burgers made from a variety of meats. One major example introduced in 2002 was the BK Back Porch Griller sandwich line. The sandwich, introduced in May 2002 was a pronounced failure, and pulled in September of that year. The next product Burger King introduced was its Angus Steakburger which it began selling in 2004; it too had lack-luster sales due in part to the patty being par cooked. The sandwich was later reformulated as the Steakhouse Burger which used a thinner, flatter, fresh cooked patty. The Steakhouse Burger sandwich was eventually replaced with the Steakhouse XT/Angus XT burger, which used a new, thicker round patty among several other changes. This newer sandwich was made possible with the introduction of the company's new broiler systems which allowed varying cooking times and temperatures which in turn gave the company the ability to utilize fresh cooked, thicker patties in its sandwiches. Only variations of the sandwich that explicitly state "Angus" in the title are manufactured from meat from Angus cattle. In 2011, the company discontinued selling the product in the North American market, replacing it with the Chef's Choice burger. The Chef's Choice Burger was removed in 2012. 2014 saw the introduction of the newest attempt at introducing a premium burger to the company's portfolio with the introduction of the A.1. Ultimate Cheeseburger in North America.
Internationally, the chain has introduced several lines of premium sandwiches. In New Zealand, the chain first introduced the BK Crown Jewels line which was based upon the Whopper, TenderGrill, and TenderCrisp sandwiches. The line was eventually replaced with the BK King's Collection menu of Angus-based sandwiches. It also sold Angus-burgers in Australia, Great Britain and Ireland. In East Asia, the chains sells the Angus XT sandwich which is a variant of the Steakhouse XT. In Great Britain, the chain has also introduced a burger based on lamb and another based on Wagyu beef, while back in the United States it sold a turkey burger sandwich - all of which were limited time offerings (LTOs).
The BK Stacker sandwiches are a family of hamburgers featuring the same toppings that targets the late-teen–to–young-adult and male-oriented demographic groups. It is a cheeseburger consisting of anywhere from one to four 1.7 oz (48 g) grilled beef patties, American cheese, bacon and Stacker sauce served on a sesame seed bun.
The BK Stacker was first introduced in the summer of 2006. The chain garnered media attention due to the size of the sandwiches, particularly the Quad, and the large amount of calories and fat that the sandwich had (see the Enormous Omelet Sandwich breakfast sandwich.) In a November 2006 menu revision, the Double BK Stacker has become a numbered Value meal item in North America, with the number varying by market area. The BK Stacker, renamed the BBQ Beef Stacker, was introduced by Hungry Jacks in Australia in March 2007, available in single, double and triple sizes.
The Stacker line was updated in 2011. The stacker line was moved to the value menu with a reformulated ingredient list by deleting the top layer of cheese. The changed pricing structure created a situation where the distribution of ingredients doesn't scale at the same rate as increasing numbers of burger patties. Two single Stackers at one dollar include more cheese and more bacon than one double Stacker for two dollars. Three single Stackers have 50% more cheese and double the bacon of one triple Stacker.
The BK Stacker was introduced using commercials that employed groups of little people in the roles of members of the "Stackers Union". The characters were "Vin," played by Danny Woodburn, "the new guy," and various members of the "Stackers Union" construction team that work in a BK kitchen assembling the sandwiches. The tag line was "Meat, Cheese and Bacon- Stacked High". As exemplified in the advertising campaign, part of the sandwich's concept revolves around not having vegetables like lettuce, onions, or tomatoes.
|Nutritional value per 1 sandwich (144 g)|
|Energy||410 kcal (1,700 kJ)|
|Dietary fibre||1 g|
|Energy from fat||180 kcal (750 kJ)|
May vary outside US market.
|Percentages are roughly approximated using US recommendations for adults.|
The BK Toppers line was a line of cheeseburgers introduced in October 2011 as limited time offer. The sandwiches featured a new 3.2 oz (91 g) chopped beef patty that features a coarser grind than the company's 2 oz (57 g) hamburger patty. The three sandwiches in the line were the Cheeseburger Deluxe, Mushroom and Swiss, Bacon and Cheddar, and Western BBQ. The sandwiches were a part of the new ownership's plans to expand its customer base beyond the 18-34 year-old demographic which it had been targeting over the previous several years. The product resurrected a previous name from the BK Hot Toppers line of sandwiches from the 1980s. They were removed from the menu in July 2012.
The company used its advertising firm of McGarryBowen and a food-centric campaign to introduce the products. The ads feature the tag line of More beef, more value, with the television commercials utilizing images of the ingredients of the sandwiches as they are being prepared.
The sandwiches consisted of:
- Deluxe: American cheese, lettuce, onions, pickles and Stacker sauce;
- Mushroom and Swiss: mushrooms, Swiss cheese and Griller sauce;
- Western BBQ: onion rings, American cheese and Sweet Baby Ray’s Spicy BBQ sauce.
- Bacon Cheddar; bacon, processed Cheddar cheese, mayonnaise, pickle and ketchup
The Rodeo Cheeseburger is a cheeseburger that is one of Burger King products targeting the value conscious demographic. It consists of a burger patty, American cheese, three onion rings, and barbecue sauce served on a sesame-seed bun.
The Rodeo Cheeseburger was created to coincide with the release of the film Small Soldiers in 1998. It was advertised using a parody of the Tom Cruise film A Few Good Men. In the commercial, Chip Hazard quoted Jack Nicholson's line "you can't handle the truth" as "you can't handle the Rodeo Burger."
Although discontinued nationally in the U.S., the Rodeo Cheeseburger can still be found regionally in some locations as part of Burger King's value menu. It is also available in parts of Europe, South America and New Zealand.
In 2007, BK switched its barbecue sauce from Bulls-Eye to Sweet Baby Ray's Barbecue sauce.
In 2014, the Rodeo Burger was reintroduced in the U.S., along with the newly introduced Rodeo Crispy Chicken Sandwich, for a limited time.
- The Rodeo Whopper – onion rings and barbecue sauce replace raw onion and ketchup.
Served in Argentina.
- In Peru, the onion rings are replaced with raw onion.
- The BBQ Grill — A double, triple or quadruple burger, similar to the BK Stacker,
Served in Mexico.
- The Western Barbecue Angus – Angus beef patty, mayonnaise, lettuce, tomato, onion rings and barbecue sauce on a corn-dusted potato roll.
Chicken and fish
Original Chicken Sandwich
The Original Chicken Sandwich, also known as the Long Chicken, BK Chicken and Chicken Royale, is a chicken sandwich sold by the international fast-food restaurant chain Burger King. It is the "basic" chicken sandwich sold at Burger King. The Original Chicken Sandwich was developed in 1978 and introduced in 1979 part of a new line of sandwiches called Specialty Sandwiches which were designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers as well as differentiating itself from other fast food hamburger restaurants. Since its introduction, the other sandwiches have been discontinued, leaving the Original Chicken Sandwich as the only product left from the original line.
The company markets several variants of the sandwich as well as other variants that are specifically tailored to meet local taste preferences or customs of the various regions and countries in which it does business. To promote continuing interest in the product, Burger King occasionally releases limited-time (LTO) variants on the sandwich that have different ingredients from the standard sandwich recipe. Additionally, other sandwiches that utilize the same roll as the chicken sandwich have been introduced to the company's menu both domestically and internationally. Being one of the company's major offerings, the Original Chicken Sandwich is sometimes the center of product advertising for the company. Despite being a major product in the company's portfolio, Burger King has registered very few global trademarks to protect its investment in the product.
Grilled chicken sandwiches
International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have introduced a variety of grilled chicken sandwiches to its products portfolio since 1990. The BK Broiler was the first iteration, and was one of the most successful product introductions in the fast food industry to that point in time. However sales dropped in the following two years, and the product was reformulated and renamed to the Chicken Whopper to align the product with the company's Whopper Sandwich. A change of ownership of Burger King in 2004 prompted another reformulation of the product into the BK Baguette product line that focused on a more health-oriented product. This new formulation proved unpopular and was replaced in 2005 with the TenderGrill chicken sandwich. The TenderGrill sandwich was introduced as part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appealed to 24-36 adult males. Burger King was the first major fast food chain to introduce a grilled chicken sandwich to the marketplace, beating rivals Wendy's by six months and McDonald's by four years. These two chains also went through a series of reformulations and naming schemes for their grilled chicken products.
The company sells slightly different versions of the sandwich between international markets, using white meat chicken breast in some regions while using dark meat chicken thighs in others. To promote continuing interest in the product, Burger King occasionally releases limited-time (LTO) variants on its grilled chicken sandwiches that have different ingredients from the standard sandwich recipe. Being one of the company's major offerings, the grilled chicken sandwich is sometimes the center of product advertising for the company. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in the product.
The BK Big Fish.
|Nutritional value per 1 sandwich (196 g)|
|Energy||640 kcal (2,700 kJ)|
|Percentages are roughly approximated using US recommendations for adults.|
Burger King sells a fish sandwich in all of its markets. The Premium Alaskan Fish Sandwich is the American offering of the sandwich and consists of a deep-fried white fish patty, Tartar sauce and lettuce on a bakery-style bun.
The original fish sandwich sold by Burger King was called The Whaler. Not all franchisees added it to their menus at the same time, but is was available in at least some locations in the mid-1960s. Available nationally by the mid-1970s, advertising featured the tag line The Genuine Burger King Fish-steak Sandwich. It was a small sized fish sandwich made with Tartar sauce and lettuce on a sesame-seed bun. When Burger King introduced its broiled chicken sandwich, the BK Broiler, it changed the fish sandwich's breading to a panko style and used the same oatmeal dusted roll for the BK Broiler. As part of the reformulation, the company renamed it to the Ocean Catch fish sandwich.
When Burger King reformulated its BK Broiler grilled chicken sandwich into a larger, more male-oriented sandwich served on a Whopper bun, it also reformulated the Ocean Catch as the BK Big Fish. The new fish sandwich was a larger product with an increased patty size and served on a Whopper bun as well. Other than the increased size of the patty and bun, the other ingredients remained the same.
Burger King replaced the BK Big Fish with the smaller BK Fish sandwich when it introduced its Chicken Baguette line of sandwiches. The new sandwich basically brought back the Whaler fish sandwich, adding a slice of American cheese. In 2005, The BK Big Fish was reintroduced when Burger King again reformulated its broiled chicken sandwich to the TenderGrill chicken sandwich.
In 2012, the BK Big Fish was modified to include the bakery-style bun and was renamed the Premium Alaskan Fish Sandwich in the United States. BK Big Fish is still used in Canada and other markets.
Burger King used many advertising programs to promote its fish sandwiches over the life of the product. As part of its push against its competitors in a 1983 campaign, the company released an ad indirectly comparing the product to the Filet-O-Fish sandwich from rival McDonald's. In the ad, BK claimed its product was larger by weight than the competitions product. The company expanded on the claim in a press statement, saying that the commercial is toned down from its 1982 comparison commercials.
Crispy Chicken Jr.
The Crispy Chicken Jr. is a small fried chicken sandwich that consists of a chicken patty, lettuce and mayonnaise served on a sesame seed bun. It is one of the company's value oriented products. Originally introduced in the late 1990s as the Chick'n Crisp sandwich, the name was changed in 2013. The company has released several variants on the original sandwich.
The sandwich was introduced in 1998 as part of a menu expansion that added a value menu which the company dubbed the Great Tastes Menu. Originally the sandwich was made with a 3 oz (85 g) chicken patty, mayonnaise, pickle on a sesame-seed roll. A parmigiana style sandwich with mozzarella cheese and marinara sauce called the Italian Crispy chicken sandwich was added later. The sandwich was eliminated in the US in 2000 but revived in 2007 as the Spicy Chick'n Crisp sandwich. In March 2012 the company reformulated the sandwich to the original patty and changed the spicy version to include a spicy mayo instead. The name was changed in 2013 to the Crispy Chicken Jr. and a new version called the Rodeo Crispy Chicken was added 2014.
A 2007 advertising program for the spicy version of the Chick'n Crisp used the Whoppers, a "family" in which all the males are actors wearing a Whopper sandwich costume. In the ad spot, the parents come home and find that their son is having a party, when confronted the son blames his friend "Spicy." When the father confronts Spicy, he finds Spicy making out with the Whopper's daughter. Further ads in the program uses featured Whopper Jr. and Spicy antagonizing other fast food chains, proclaiming that Burger King has a superior value menu.
A BK Veggie combo meal from Germany.
|Nutritional value per 209 g|
|Energy||410 kcal (1,700 kJ)|
|Dietary fiber||7 g|
|Percentages are roughly approximated using US recommendations for adults.|
The BK Veggie is a vegetarian soy-based meatless sandwich that is served at Burger King restaurants. The sandwich is not vegan, as it has dairy components, and is one of BK's health conscious oriented menu items. The BK Veggie is made with mayonnaise, lettuce, tomato, pickles, ketchup, and onions, and is served on a sesame-seed bun. The patty is supplied by Morningstar Farms. In Canada, the sandwich is prepared without mayo, while the patty is flame-broiled instead of being microwaved.
The product was first introduced in 2002, shortly before the company's acquisition by TPG Capital, as part of a menu expansion that included a revamped King Supreme and other products designed to better compete with a similar planned menu expansion at McDonald's early the next year. It was originally prepared in the same manner as a Whopper, a flame-broiled veggie patty with lettuce, tomato, pickles, onion and ketchup served on a sesame-seed roll. However, unlike the Whopper, which features regular mayonnaise, a separate low-fat mayonnaise was utilized. Currently, the BK Veggie is prepared with regular mayonnaise. At the time the sandwich was vegan if the customer asked to have it cooked in a microwave oven, otherwise it was not considered vegan because it was cooked on the same equipment as the burgers and chicken. At the time of its introduction, the sandwich was hailed by many as a way to not only give vegetarians more options, but as a healthy alternative that gave all consumers more choices in meal options. The Center for Science in the Public Interest lauded the sandwich's low fat content, but derided the company's other menu items introduced at the time as being unhealthy. In 2005, CSPI observed, "too bad you can’t order it with less than 930 mg of sodium," which, while an increase from the 760 or 730 mg in the sandwich in 2002, was still less than the 1100 mg in the sandwich today [June 2010].
In late 2004, BK (US) entered into a partnership with Kellogg's Morningstar Farms division to offer a soy-based meatless patty. The sandwich was reformulated not to include pickles and onions, and in order to address concerns raised by vegetarian groups, the cooking method was also changed to microwaving to prevent cross-contamination with meat products.[dead link]
In UK outlets of Burger King, the BK Veggie was approved by the Vegetarian Society. Subsequently, on the menu boards, a 'Vege society approved' logo was shown next to the item name. The UK burger is also vegan when ordered without mayonnaise or cheese. In the US the sandwich was approved by PETA, who not only welcomed the BK Veggie as a way to give vegetarians more choice, but also hailed the company's recent agreement with the group to seek out suppliers that employ humane treatment methods in raising their animal stock.
However, Burger King in the US publishes a disclaimer which states: "Burger King Corporation makes no claim that the BK Veggie Burger or any other of its products meets the requirements of a vegan or vegetarian diet. The patty is cooked in the microwave."
The use of a corporate cross-promotion helped drive sales by giving the Morningstar Farms brand increased exposure and sales opportunities, while Burger King promotes an existing, trusted brand name which aids marketing efforts and encourages consumers to try the BK Veggie.
Naming and trademarks
Spicy bean burger
The Spicy Bean burger is a fried sandwich sold by the international fast-food restaurant chain Burger King in parts of the European and Asian markets. It does not contain any meat but may be fried in the same oil as the fish products.
Summer 2010 Ribs LTO
In the Summer of 2010, Burger King took the unusual step of adding St. Louis style pork ribs to its summer-time menu. The ribs, 3" long, bone-in ribs, sold for about $8 order and were extremely successful. The company sold out of its project ten-week run in just over eight weeks. The company began running out of its packaging halfway into the promotion.
The company's new broiling units were one of the key pieces in the success of the product; the new flexible batch broilers were able to be cook the ribs in a relatively short period.
The Advertising campaign was produced by Crispin, Porter + Boguski and featured flying pigs convincing customers that a fast food restaurant could in fact produce good barbecue ribs at a reasonable price.
Summer BBQ LTO programs
The summer of 2012 saw the introduction of series of limited-time, summer-oriented products. Included in the new menu were a pulled pork sandwich and variations on its Whopper and TenderCrisp chicken sandwiches; each of these new products are based on regional barbecue styles from Tennessee, the Carolinas and Texas. Rounding out the products are an ice cream sundae topped with bacon, sweet potato fries, and frozen lemonade. The products are part of Burger King's ownership group plans to reverse sagging sales and diminished market share. Additionally, the new products were designed to ward off increased competition across the fast food burger restaurant industry from chains such as Five Guys and Smashburger.
The Summertime BBQ menu returned in 2013, with the pulled pork sandwich, the Carolina BBQ sandwiches variants be continued. In place of the Texas BBQ sandwich variants and bacon sundae was a new BBQ rib sandwich and a series of desserts and milkshakes based on Oreo cookie products from Mondelēz International.
- Warner, Melanie (28 July 2006). "U.S. Restaurant Chains Find There Is No Too Much.". New York Times. Retrieved 3 December 2007. "Ads for Burger King’s new BK Stackers, for instance, tell customers they can supersize their hamburger to include as many as four slabs of beef, four slices of cheese and four strips of bacon. In one ad, a foreman in the BK Stacker factory yells “more meat!” at workers who try to produce a single-patty burger."
- Martin, Andrew (25 March 2007). "Will Diners Still Swallow This?". New York Times. Retrieved 3 December 2007. "Perhaps no restaurant chain has flaunted its portions more than Burger King. In the last two years, it has introduced a Triple Whopper, the BK Stacker with four beef patties, and an Enormous Omelet sandwich, which is a sausage, bacon and cheese omelet on a bun. But that seems small compared with its Meat ’Normous, a breakfast sandwich that the company pitches with the slogan: “A full pound of sausage, bacon and ham. Have a meaty morning.”"
- Martin, Andrew (22 July 2007). "Did McDonald's Give In to Temptation?". New York Times. Retrieved 3 December 2007. "By offering the Hugo, McDonald's is not doing anything different from its rivals, particularly Burger King, which has made huge servings, like the quadruple-patty BK Stacker sandwich, a signature of its menu."
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- Bob Seligman (5 March 1990). "Burger King reels out Ocean Catch, sinks Whaler". Nation's Restaurant News. Retrieved 4 December 2007.
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- Amy Zuber (17 December 2001). "Listen up, Mac: BK aims to reign supreme, orders menu changes". Nation's Restaurant News. Retrieved 4 December 2007. "The menu overhaul is part of a chain-wide effort led by chairman and chief executive John Dasburg to reverse declining sales and traffic trends in preparation for Burger King's much-anticipated separation from London-based parent Diageo PLC."
- Mary S. Ondrako (5 April 2002). "Vegetarian upset BK cooks veggie burgers in meat juices". Citizens' Voice. Retrieved 4 December 2007. [dead link][dead link]
- Center for Science in the Public Interest (May 2002). "BK breakthrough – Right Stuff". Nutrition Action Healthletter. Retrieved 4 December 2007. "Hey, Burger King. After becoming almost a permanent fixture in our Food Porn slot, isn't it great to finally make an appearance as a Right Stuff?" "Unfortunately, the Veggie burger may be the only bright spot in Burger King's revamped menu."
- Steven Mallas (17 May 2005). "Kellogg's Royal Partner". Motley Fool. Retrieved 4 December 2007. "It's good to be king. But, if you can't be king, then it's good to be associated with the King. Kellogg NYSE: K has decided to go for the latter."
- "Local Vegetarians to Party at Burger King.". PETA. Retrieved 3 December 2007. "Once upon a time, vegetarians held nearly 1,000 demonstrations outside, inside, and even on the rooftops of Burger King restaurants to protest the fast-food giant’s mistreatment of animals. Now, vegetarians are putting on their party hats to celebrate the one-year anniversary of the BK Veggie by inviting their friends to Burger King restaurants across the country—including in Sacramento—for veggie burgers, balloons, and fun! The festivities will get underway the week of 17 March, just in time to coincide with Meatout 2003."
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