List of Network Ten slogans

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This is a list of all the slogans used by Network Ten Australia. Ten's ad campaigns have borrowed heavily from US network CBS, and have also used imagery from CBS's rival networks ABC and FOX.

Network Slogans[edit]

Independent Television System (1965–1970)
The 0–10 Network (1970–1980)

  • 1970: Make Love, Not Revolution! (Used as a response to the Seven Network's "Revolution" campaign)
  • 1973–74: Australia's Action Station, Channel 0! (Melbourne/Brisbane only)
  • 1974–75: First In Color.
  • 1976: The Big Parade! (Melbourne/Brisbane only)
  • 1977: I Like It! (Based on the song by Silver Convention)
  • Summer 1977/78: Keep Your Eye On The 0! (Melbourne/Brisbane only)
  • 1979: Come Up, Come Up to TEN! (Sydney/Adelaide only)

Network Ten (1980–present)

  • 1983–84: You're Home When You're Home on Ten (Melbourne/Sydney/Adelaide only, used on and off by ATV-10 in 1985–86, only as station ID music)
  • 1985–86: It's Your Home on Ten!/'Cause You're Home on Ten (Melbourne/Adelaide only)
  • 1985–88: Ten out of Ten Australia! (Sydney/Adelaide only)
  • 1988: We're For You! (Ten's for You!)
  • 24 January 1988 – 23 July 1989: X TEN (also used for Capital Television, not used in Brisbane until Sept. 1988)
  • 1989: Something's Going On Around Here! c/w Look! You've Got a Friend on TEN
  • 23 July 1989 – 13 January 1991: 10 TV Australia (also used for Capital Television)
  • 1991–94: The Entertainment Network (also used for Capital Television and Star Television)
  • 1991: That's Entertainment! (used elements from CBS's "Get Ready 1990" video. Also used for Capital Television and QTV)
  • 1992: This Is It! (borrowed lyrical elements from ABC's "America's Watching ABC" and visuals from Fox's "It's on FOX!" video. Also used by Northern Rivers Television NRTV)
  • 1993: It's on Ten! (borrowed from FOX's 1990 slogan)
  • 1994: That's Ten! (also used by Capital Television)
  • February 1995 – November 1997: Give Me Ten!
  • 1997: Get Ready!
  • Summer 1997/98: Have a Cool Summer
  • February 1998 – August 1999: Turn Me On
  • September 1999 – November 2000: Ten.
  • Summer 2000/01: Let Ten Entertain You...
  • 1 February 2001 – 22 January 2012: Seriously Ten.[1]
  • Summer 2009/10: Summer's Looking Good!
  • 2012 (22 January-6 May): Turn It On. (based on the song by David Guetta feat. Nicki Minaj)
  • 6 May 2012-31 December 2013: Ten
  • 1 January 2014-present: Turn on 10.

Melbourne[edit]

ATV-0 (1964–1980)
Advertised as ATV Channel 0 (1964–68), Channel 0 (1968–70), 0 Melbourne (1971–73), 0 (1974–80)

  • 1964: On The Go With Channel 0! (used for ATV-0's launch on 1 August 1964)
  • 1964–65: Melbourne is ATV Channel 0
  • 1966: We've Got Magic to Do Just For You!
  • 1967: There's Something Happening Everyday on Channel 0
  • 1968: The Big 0
  • 1968: MacArthur Park (Used on and off until the mid-1970s)
  • 1969: Your Entertainment Channel
  • 1971: 0 MELBOURNE, You've Done It Again!
  • 1972: 0 MELBOURNE – That's Entertainment! (based on "Reach Out For Me" by Burt Bacharach)
  • 1976: Dancing Mouse
  • Summer 1976/77: '0' What a Night!
  • Summer 1977/78: Keep Your Eye on The 0!
  • 1978: 0 For The Good Times!
  • Summer 1978/79: 0's The Go!
  • 1979: The World of 0 (Part of Your Life)
  • Summer 1979/80: Let's Share This Summer On Channel 0!

ATV-10 (1980–present)

  • 1980: You're on Top with Ten (used to signify change of frequency from Channel 0 to Channel 10)
  • 1980–81: The Movie People
  • Summer 1980/81: Cool and Refreshing, Summer on 10
  • 1981: Looking Good (slogan borrowed from CBS)
  • Summer 1981/82: Looking Good This Summer/We're Looking Good on 10
  • January 1982: The Channel 10 Movie Festival
  • 1982: Reach For the Stars On Channel TEN! (slogan borrowed from CBS)
  • 1984: In '84, You're At Home on Ten
  • 3 June 1984-Early 1985: Logo Flip (You're Home When You're Home on Ten)
  • 1985: Channel Ten and 1985, What a Combination!
  • 1985–86: It's Your Home on Ten!/Cause You're Home on Ten
  • 1987: We've Got It Together
  • 1993–94: That's Melbourne
  • 2004 (Aug): Celebrating 40 Years in Melbourne

Sydney[edit]

TEN-10 (born 1965)

  • 1965: Turn to TEN Tonight. (used for TEN-10's opening night on 5 April 1965)
  • 1965: Turn To TEN!
  • 1973–75: MacArthur Park. (c/w the Hugo Montenegro version)
  • 1980–83: Star Station Ten. (c/w the Donna Summer version of MacArthur Park)
  • 1985–88: Ten out of Ten Australia!
  • 1994: That's Sydney!

Brisbane[edit]

TVQ-0 (1965–1988)
Advertised as Channel 0 (1965–81), Channel 0 Brisbane (1981–83), TV0 (1983–88)

  • 1965: Channel 0 is on the Go! (Used for TVQ-0's launch on 1 July 1965)
  • 1965–67: The Entertaining Channel!
  • 1968: Entertaining Brisbane and the Gold Coast!
  • 1972: ALIVE 0.
  • 1977–78 (Dec–Nov): Keep Your Eye on the 0!
  • Summer 1978/79: We're Sharing Summer with Channel 0!
  • 1979: There's Great Entertainment on Channel 0! (A.k.a. "A Whole New World of Entertainment!")
  • Summer 1979/80: Channel 0, That Summer Feeling!
  • 1980: Animated Golden 0.
  • 1981: 0, Turn On a Friend.
  • 1982-83: Hello Brisbane, Hello Channel 0!
  • 1982: Shine on Brisbane. (used to promote the 1982 Commonwealth Games)
  • 1983-84: TV0, Getting Better all the Time! (first slogan to use the new "TV0" logo)
  • 1984–86: Go TV0!
  • 1984: This is TV0, Your Olympic Station.
  • 1986 – January 1988: Stand Up and Tell 'Em Brisbane's Great! (based on Frank Gari's image campaign Turn to (Stand Up and Tell'em…))
  • 1986: Brisbane's Big Chance. (used to promote the Brisbane 1992 Olympic Games bid)
  • 1986: Made in Brisbane.
  • 1986: Your Royal Wedding Station, TV0.
  • 1986–88: TV0, The Team for '88! (slogan used to promote Expo '88 and TV0's role as the official broadcaster)
  • 1988: Everyone's a Star in My Town. (slogan used to promote TV0 as the official Expo station)
  • 1988 (1–9 Sept.): Come Across to Ten, It's Easy. (used for change of frequency from Channel 0 to Channel 10)

TVQ-10 (1988–present, also advertised as Brisbane Ten from 1988–89)

  • 1988–89 (10 Sept. – 23 July): Ten, Brisbane Style.
  • 1994: That's Queensland!
  • 2001: Seriously Queensland.

Adelaide[edit]

SAS-10 (1965–1987)

  • 1965: Tune Up to the Top Shows, Tune Up To Ten! (used for the launch of SAS-10 on 26 July 1965)
  • 1965: Adelaide's Entertainment Station!
  • 1972: You're Viewing Channel 10, Entertaining South Australia! (c/w the Richard Harris version of MacArthur Park)
  • Summer 1977/78: Summer of '77!
  • 1978: A Galaxy of Stars on Channel Ten!
  • 1983: Channel 10, We're With You! (also used by TVW-7 and NBN-3)
  • 1984: You Can See it All on Ten (also used by TVW-7)
  • 1986: 10 out of 10, Adelaide!
  • 1987: Stand Up and Tell 'Em Adelaide's Great! (based on Frank Gari's image campaign Turn to (Stand Up and Tell'em…))
  • 1987: 10 Adelaide, First in True Stereo!

ADS-10 (1987–present)

  • 1989: Adelaide's Channel 10
  • 1994: Adelaide Proud! (That's Adelaide!)

Perth[edit]

NEW-10 (born 1988)

  • 1988 (20 May): Perth, We Give You Ten
  • Winter 1990: We'll Keep You Warm on Ten

Ten HD[edit]

  • 2007-09: The World is Amazing in HD / My Ten HD

ONE[edit]

  • 2009-11: Sharing One Passion. Sport / Sport Lives Here
  • 2011-: Sport, Adventure, Lifestyle

Eleven[edit]

  • 2010-: he11o (Hello) (based on Alive by Goldfrapp - used from 2011)

TVSN[edit]

  • 2012-: Your Ultimate Shopping Destination

Spree TV[edit]

  • 2013-: Look, Learn & Live.

Slogans not used on-air[edit]

Channel 0 – New Dimension of Color (Used to promote test color broadcasts from 1974–75 on ATV-0 Melbourne and TVQ-0 Brisbane)
This was part of an in-store demonstration video from 1974, created to play back on a loop to sell new color televisions and also promote the "new dimension of color" at Channel 0. It was used in Brisbane on TVQ-0 and Melbourne, where ATV-0 began color broadcasts in 1967, hence the First in Color slogan below the 0 on both stations' idents.

References[edit]

  1. ^ Camille Alarcon (15 December 2005). "Seriously Ten morning news" (Web). News (in Australian). Tower 2, 475 Victoria Ave, Chatswood, NSW Australia 2067: B&T. Retrieved 17 July 2010. [dead link]

External links[edit]