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List of Nike sponsorships

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Nike

This is a List of Nike, Inc. sponsorships.

Nike pays top athletes in many sports to use their products and promote and advertise their technology and design.

Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase. The first track endorser was distance runner Steve Prefontaine. Prefontaine was the prized pupil of the company's co-founder, Bill Bowerman, while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters.

Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales.

Nike has been the official kit sponsor for the Indian cricket team since 2005.[1][2]

Nike is a major sponsor of the athletic programs at Penn State University and named its first child care facility after Joe Paterno when it opened in 1990 at the company's headquarters. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced the name Joe Paterno would be removed immediately from the child development center. A new name has yet to be announced.[3][4]

Nike also sponsored soccer players such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney, Landon Donovan among others.[5]

In January 2013, Nike signed Rory McIlroy, the then No 1 golfer in the world to a 10-year sponsorship deal worth $250 million. The deal includes using Nike's range of golf clubs, a move Nick Faldo previously described as "dangerous" for McIlroy's game.[6]

On February 21, 2013, Nike announced it suspended its contract with Oscar Pistorius, due to his being charged with premeditated murder.[7]

In January 2014, it was widely reported that Nike had entered negotiations with Manchester United F.C. over a "billion dollar" kit manufacturing deal, extending their current contract beyond 2015.[8]

Current sponsorships

Nike manufactures and provides kit uniforms for a wide range of teams around the world. Some of the most important clubs and associations sponsored by the company are:

American football

Athletics

Baseball

Basketball

Basketball clubs

Basketball national teams

Basketball players[14]

Boxing

Cricket

Football

Football clubs

  • Argentina
Boca Juniors (Since 1996/97)
Rosario Central
San Lorenzo
  • Brazil
Corinthians
Coritiba
Internacional
Santos
  • England
Blackburn Rovers (Since 2012–13)
Charlton Athletic (Since 2012–13)
Leyton Orient (Since 2013–14)
Manchester City (Since 2013–14)[17]
Manchester United (Since 2002–03)[18]
Peterborough United (Since 2014–15)
Preston North End (Since 2013–14)
Queens Park Rangers (Since 2014–15)
Southend United (Since 2014–15)
  • France
Monaco (Since 2014–15-at last 2018–19)
Nancy (Starting in the 2014–15 season)
Sedan
Metz (Since 2014–15)
Châteauroux (Starting in the 2014–15 season)
Le Havre
Lille
Montpellier [19]
Paris St. Germain [20]
Caen
Brest [21]
Tours (Since 2014–15)
Créteil (Starting in the 2014–15 season)
  • Germany
Mainz 05 (until the 2014–15 season)
Dynamo Dresden
Eintracht Braunschweig
Eintracht Frankfurt (Starting in the 2014–15 season)
FC Augsburg (Starting in the 2014–15 season)
Hertha BSC
MSV Duisburg
SC Freiburg [22]
VfL Bochum
Werder Bremen (Since 2009–10)[23]
  • Greece
Apollon Smyrni
Asteras Tripolis
PAOK
PAS Giannina
Skoda Xanthi
  • Hungary
Ferencvárosi
  • Indonesia
PSM Makassar
Perseman Manokwari
  • Iraq
Al Shorta [24]
  • Ireland
Cork City (Since 2014–15)
Bray Wanderers (Since 2014–15)
  • Israel
Maccabi Haifa [25]
  • Italy
Roma [26] (Starting in the 2014–15 season)
Atalanta (Since 2014–15)
Hellas Verona
Internazionale (Since 1998–99 - at least 2017–18)[18]
Juventus (Since 2003–04 - at least 2014–15)[18]
Venezia (Since 2014–15)
Villafranca
  • Japan
Kashima Antlers [27]
Sanfrecce Hiroshima [27]
Urawa Red Diamonds [27]
  • Kuwait
Burgan SC (since 2014–15)
  • Malaysia
Johor Darul Takzim F.C. [28]
  • Mexico
América [29]
Atlas [30][31]
Delfines
Pachuca
Pumas UNAM (Starting in the 2014–15 season)
  • Netherlands
Twente
PSV (Until 2014–15)[32]
  • Paraguay
Libertad [33]
Cerro Porteño (Since 2015–16)
  • Perú
Alianza Lima [34]
  • Portugal
Académica[35]
Vitória de Guimarães [36]
  • Qatar
Rayyan
  • Romania
Dinamo Bucharest [37]
Petrolul Ploiești [38] (Starting in the 2014–15 season)
Steaua Bucharest [39]
  • Russia
Anzhi Makhachkala (Since 2013–14)
Spartak Moscow (Since 2004)
  • Saudi Arabia
Al-Hilal FC
  • Scotland
Celtic [40]
Dundee United (Since 2009–10)[41]
Hibernian [42]
  • Serbia
FK Metalac (Since 2006)
  • Singapore
Singapore LIONSXII [43][44]
  • Slovenia
Olimpija (Since 2014–15)
  • South Africa
Mamelodi Sundowns (Since 2013–14)
  • Spain
Athletic Bilbao (Since 2013–14 - at least 2016–17)
Atlético Madrid (Since 2001–02)
Barcelona (Since 1998–99)[18]
Hércules
Levante (Since 2014–15)
Málaga [45]
Almería
Badajoz (Since 2014–15)
UE Olot
  • Switzerland
Aarau (since 2014–15)
FC Biel-Bienne
Wil
  • Thailand
Bangkok Glass
Chonburi [46]
  • Turkey
Galatasaray (Since 2011–12)[47]
Trabzonspor [48]
  • United Arab Emirates
Al-Ahli Dubai F.C.
Al Ain
Fujairah
Al Jazira
  • Ukraine
Shakhtar Donetsk [49]
PFC Oleksandria
Zorya
  • United States
Dayton Dutch Lions FC [50]
NY Cosmos [51]

Football national teams

Football associations

Golf

Handball

Mixed Martial Arts

Rugby

Tennis

U.S. colleges

References

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