List of U.S. presidential campaign slogans

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1840[edit]

1852[edit]

  • We Polked you in '44, We shall Pierce you in '52 — 1852 U.S. presidential campaign slogan of Franklin Pierce; the '44 referred to the 1844 election of James K. Polk as president.

1856[edit]

  • Free Soil, Free Labor, Free Speech, Free Men, Fremont — 1856 U.S. presidential campaign slogan of John Fremont

1860[edit]

  • Vote yourself a Farm - 1860 U.S. presidential campaign slogan of Abraham Lincoln.

1864[edit]

  • Don't trade horses in midstream — 1864 U.S. presidential campaign slogan of Abraham Lincoln.

1868[edit]

  • Let Us Have Peace - 1868 presidential campaign slogan of Ulysses S. Grant
  • Vote as You Shot — 1868 presidential campaign slogan of Ulysses S. Grant

1872[edit]

1876[edit]

1884[edit]

  • Rum, Romanism and Rebellion - U.S. presidential election, 1884, Republicans attack opposition for views against prohibition

1900[edit]

  • Four more years of the full dinner pail — 1900 U.S. presidential slogan of William McKinley
  • Let Well Enough Alone — 1900 presidential campaign slogan of William McKinley.

1916[edit]

  • "He kept us out of war" — Woodrow Wilson 1916 U.S. Presidential campaign slogan
  • "He proved the pen mightier than the sword." — Woodrow Wilson 1916 U.S. Presidential campaign slogan

1920[edit]

1924[edit]

  • Keep Cool and Keep Coolidge — The 1924 presidential campaign slogan of Calvin Coolidge.

1928[edit]

  • "Who but Hoover?" — 1928 U.S. presidential campaign slogan of Herbert Hoover.[2]
  • "A chicken in every pot and a car in every garage" — 1928 U.S. presidential campaign slogan of Herbert Hoover[3]

1932[edit]

  • Happy Days Are Here Again — 1932 slogan by Democratic presidential candidate Franklin D. Roosevelt.
  • We are turning the corner — 1932 campaign slogan in the depths of the Great Depression by Republican president Herbert Hoover.

1936[edit]

  • Defeat the New Deal and Its Reckless Spending — 1936 U.S. presidential campaign slogan of Alfred M. Landon
  • Let's Get Another Deck — 1936 U.S. presidential campaign slogan of Alfred M. Landon, an answer to the "new deal" of Franklin D. Roosevelt
  • Let's Make It a Landon-Slide — 1936 U.S. presidential campaign slogan of Alfred M. Landon
  • Life, Liberty, and Landon — 1936 U.S. presidential campaign slogan of Alfred M. Landon
  • Remember Hoover! — 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt

1940[edit]

  • No Fourth Term Either — 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • Roosevelt for Ex-President — 1940 U.S. presidential campaign slogan of Wendell Willkie
  • There's No Indispensable Man — 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • We Want Willkie — 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • Win with Willkie — 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • Better A Third Term — 1940 U.S. presidential campaign slogan of Franklin D. Roosevelt

1944[edit]

  • Don't swap horses in midstream — 1944 U.S. presidential campaign slogan of Franklin Roosevelt.
  • We are going to win this war and the peace that follows — 1944 campaign slogan in the midst of World War II by Democratic president Franklin D. Roosevelt

1948[edit]

Instrumental version of "I'm Just Wild About Harry" recorded 17 May 1922. Duration 3:54.

Problems playing this file? See media help.
  • I'm just wild about Harry — 1948 U.S. presidential slogan of Harry S. Truman, taken from a 1921 popular song title written by Noble Sissle and Eubie Blake
  • Pour it on 'em, Harry! — 1948 U.S. presidential campaign slogan of Harry S. Truman
  • Give Em Hell, Harry! (After a man shouted it during one of his whistlestop tours)

1952[edit]

1956[edit]

  • I still like Ike — 1956 U.S presidential campaign slogan of Dwight D. Eisenhower
  • Peace and Prosperity — 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower

1960[edit]

  • A time for greatness 1960 — U.S. presidential campaign theme of John F. Kennedy (Kennedy also used "We Can Do Better").

1964[edit]

  • All the way with LBJ — 1964 U.S. presidential campaign slogan of Lyndon B. Johnson
  • In Your Heart, You Know He's Right — 1964 U.S. presidential campaign slogan of Barry Goldwater

1968[edit]

  • This time, vote like your whole world depended on it — (1968) slogan of Richard Nixon, written by Norman Herwood.
  • To Begin Anew... — Gene McCarthy 1968[4]
  • Nixon's the One — Richard M. Nixon, 1968

1972[edit]

  • Nixon Now — Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") [5]

1976[edit]

1980[edit]

  • Are You Better Off Than You Were Four Years Ago? - presidential campaign of Ronald Reagan

1984[edit]

1992[edit]

  • For People, for a Change — 1992 U.S. presidential campaign slogan of Bill Clinton
  • It's the economy, stupid — 1992 campaign slogan of Bill Clinton's campaign to refer to President Bush's promise of "no new taxes"
  • It's Time to Change America — a theme of the 1992 U.S. presidential campaign of Bill Clinton
  • Putting People First — 1992 U.S. presidential campaign slogan of Bill Clinton
  • Ross for Boss — a 1992 U.S. presidential campaign slogan of independent presidential candidate H. Ross Perot.

1996[edit]

  • Building a bridge to the twenty-first century - Bill Clinton

2000[edit]

2004[edit]

2008[edit]

  • Yes We CanBarack Obama campaign chant, 2008
  • "Fired up! Ready to go!"Barack Obama campaign chant, 2008 [7]
  • "Change We Can Believe In." Also, simply: "Change." — 2008 US presidential campaign slogan of Barack Obama during the primaries.
  • "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
  • Country First — 2008 U.S. presidential campaign slogan of John McCain
  • Drill, baby, Drill! — 2008 US presidential campaign chant of John McCain, used by his Vice Presidential candidate Sarah Palin.[8] This phrase was often chanted as a call for America to consume domestic oil reserves. The phrase was originally coined by Michael Steele at the 2008 Republican National Convention.[9]
  • "Reform, prosperity and peace" — 2008 U.S. Presidential motto of John McCain.[10][11]
  • People Fighting Back or We'll fight back — Ralph Nader campaign slogan

2012[edit]

  • Forward -- 2012 U.S. Presidential slogan of Barack Obama.
  • Believe in America—2012 U.S. Presidential slogan of Mitt Romney.
  • Restore America Now — 2012 U.S. Presidential slogan of Ron Paul.
  • The People's President-- Gary Johnson campaign slogan
  • A Green New Deal for America—Official slogan of the Jill Stein campaign
  • Go Greens—Unofficial slogan of the Jill Stein campaign, chanted at Green party rallies
  • Citizenship Matters — Virgil Goode campaign slogan

Critical slogans[edit]

  • Turn the Rascals Out — 1872 anti-Grant slogan against the Era of Good Stealings
  • Ma, Ma, where's my Pa? — 1884 U.S. presidential slogan used by the James G. Blaine supporters against his opponent Grover Cleveland, the slogan referred to fact Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, "Gone to the White House, Ha, Ha, Ha!"
  • In Your Guts, You Know He's Nuts — An unofficial anti-Barry Goldwater slogan, parodying "In Your Heart, You know He's Right", 1964.
  • Acid, Amnesty, and Abortion for All — 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness)
  • Leave no Billionaire Behind — Anti-George W. Bush
  • "Don't Change Horsemen Mid-apocalypse," — parody of "don't change horses in midstream" used by critics of George W. Bush
  • "Obama Isn't Working" — slogan used by Mitt Romney's 2012 campaign, a takeoff of "Labour Isn't Working," similar campaign previously used by the British Conservative Party
  • "NOBAMA" — A chant used by Tea Party Americans against the policies of Barack Obama between 2008 and 2012

See also[edit]

References[edit]