|This article needs additional citations for verification. (February 2011)|
|New York, New York
|Branding||NBC 4 New York or NBC 4 NY(general)
4 New York (secondary)
News 4 New York (newscasts)
|Slogan||We're 4 New York (general)
We Are New York (secondary)
The Now (Is Here) (news)
|Channels||Digital: 28 (UHF)
Virtual: 4 (PSIP)
4.2 Cozi TV
(NBC Telemundo License LLC)
|Founded||July 1, 1928
(as experimental station W2XBS)
|First air date||July 1, 1941|
|Call letters' meaning||W National Broadcasting Company|
SportsNet New York
|Former callsigns||WNBT (1941–1954)
|Former channel number(s)||Analog:
1 (VHF, 1941-1946)
4 (VHF, 1946–2009)
|Transmitter power||200.2 kW|
|Height||397 m (1,302 ft)|
|Public license information:||Profile
WNBC, channel 4, is the flagship station of the NBC Television Network, located in New York City. WNBC is owned by the NBC Owned Television Stations group, and operates as part of a television duopoly with Linden, New Jersey-licensed WNJU (channel 47, an affiliate of the co-owned Telemundo network); both are owned by Comcast subsidiary NBCUniversal, which also holds a minority stake in regional sports network SportsNet New York.
WNBC's studios are co-located with NBC's corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan, and its transmitter is based at the Empire State Building. The station is the oldest fully licensed television station in continuous operation in the United States.
In the few areas of the eastern United States where an NBC station is not receivable over-the-air, WNBC is available on satellite via DirecTV and Dish Network (the latter carries the station as part of All American Direct's distant network package), which also provides coverage of the station to Latin American and Caribbean countries. It is also carried on certain cable providers in markets where an NBC affiliate is not available, on LiveTV and Dish Network. DirecTV also allows subscribers in the Los Angeles market to receive WNBC for an additional monthly fee.
- 1 History
- 2 Digital television
- 3 Programming
- 4 News operation
- 5 Cultural references
- 6 Notable Controversies and Incidents
- 7 See also
- 8 References
- 9 External links
What is now WNBC traces its history to experimental station W2XBS, founded by the Radio Corporation of America (a co-founder of the National Broadcasting Company), in 1928, just two years after NBC was founded as the first nationwide radio network. Originally a test bed for the experimental RCA Photophone theater television system, W2XBS used the low-definition mechanical television scanning system, and later was used mostly for reception and interference tests. The call letters W2XBS meant W2XB-south, with W2XB being the call letters of the first experimental station, started a few months earlier at General Electric's main factory in Schenectady, New York, Nevertheless, which evolved in later years to commercial station WRGB. GE was the parent company of both RCA and NBC, and technical research was done at the Schenectady plant.
The station left the air sometime in 1933 as RCA turned its attention to all-electronic cathode ray tube (CRT) television research at its Camden, New Jersey facility, under the leadership of Dr. Vladimir K. Zworykin. The station originally broadcast on the frequencies of 2.0 to 2.1 megahertz. In 1929, W2XBS upgraded its transmitter and broadcast facilities to handle transmissions of sixty vertical lines at twenty frames per second, on the frequencies of 2.75 to 2.85 megahertz. In 1928, Felix the Cat was one of the first images ever broadcast by television when RCA chose a papier-mâché (later Bakelite) Felix doll for an experimental broadcast on W2XBS. The doll was chosen for its tonal contrast and its ability to withstand the intense lights needed in early television and was placed on a rotating phonograph turntable and televised for about two hours each day. The doll remained on the turntable for nearly a decade as RCA fine-tuned the picture's definition, and converted to electronic television.
In 1935, the all-electronic CRT system was authorized as a "field test" project and NBC converted a radio studio in the RCA Building (now the GE Building) in New York City's Rockefeller Center for television use. In mid-1936, small-scale, irregularly scheduled programming began to air to an audience of some 75 receivers in the homes of high-level RCA staff, and a dozen or so sets in a closed circuit viewing room in 52nd-floor offices of the RCA Building. The viewing room often hosted visiting organizations or corporate guests, who saw a live program produced in the studios many floors below.
Viewership of early NBC broadcasts was tightly restricted to those authorized by the company, whose installed set base eventually reached about 200. Technical standards for television broadcasting were in flux as well. Between the time experimental transmissions began in 1935 and the beginning of commercial television service in 1941, picture definition increased from 343 to 441 lines, and finally (in 1941) to the 525 line standard used for analog television from the start of full commercial service until the end of analog broadcasts in mid-2009. The sound signal also was changed from AM to FM, and the spacing of sound and vision carriers was also changed several times. Shortly after NBC began a semi-regular television transmission schedule in 1938, DuMont Laboratories announced TV sets for sale to the public, a move that RCA was saving for the opening of the World's Fair on April 30, 1939, the day that regularly scheduled television programming was to begin in New York on NBC with much fanfare. In response, NBC ceased all TV broadcasting for several months until RCA sets went on sale and regular NBC telecasts commenced the day the fair opened.
Firsts for W2XBS
As W2XBS, the station scored numerous "firsts", including the first televised Broadway drama (June 1938), live news event covered by mobile unit (a fire in an abandoned building in November 1938), live telecast of a Presidential speech (Franklin D. Roosevelt opening the 1939 New York World's Fair), the first live telecasts of college and Major League Baseball (both in 1939), the first telecast of a National Football League game (also in 1939), the first telecast of a National Hockey League game (early 1940), and the first network telecast of a political convention (the 1940 Republican National Convention, held June 24–28 in the Philadelphia Civic Center), and the broadcast of the feature film The Crooked Circle on June 18, 1940.
But in the fall of 1940, W2XBS transmissions were temporarily put on hold, as the television industry's leaders continued deliberations on technical standards through the National Committee on Television Standards before reaching consensus on several major issues, including 525-line picture definition, FM audio, a 6-MHz wide channel, asymmetrical-sideband AM video, and 4.5-MHz spacing between the video carrier (nominally 1.25 MHz from the bottom of each channel) and audio carrier (at 5.75 MHz above the lower limit of the channel). Those parameters became standard for television from the spring of 1941 to June 2009 and the adoption of today's all-digital system, and it was that system that W2XBS used when it resumed regularly scheduled programming in the spring of 1941 in preparation for the start of full, commercial operation on July 1, 1941.
First commercial television station
On June 24, 1941, W2XBS received a commercial license under the calls WNBT (for "NBC Television"), thus becoming one of the first two fully licensed commercial television stations in the United States, along with CBS' WCBW (channel 2, now WCBS-TV). The NBC and CBS stations were licensed and instructed to sign on simultaneously on July 1 so that neither of the major broadcast companies could claim exclusively to be "first." However, WCBW did not manage to sign on the air until 2:30 p.m., one full hour after WNBT. As a result, WNBC inadvertently holds the distinction as the oldest continuously operating commercial television station in the United States, and also the only one ready to accept sponsors from its beginning. The first program broadcast at 13:00 EST by the sign-on/opening ceremony with the national anthem of the United States of America "The Star Spangled Banner", followed by an announcement of that day's programs and the commencement of NBC television programming.
WNBT originally broadcast on channel 1. On its first day on the air, WNBT broadcast the world's first official television advertisement before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase "Bulova Watch Time", was shown in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute.
Although full commercial telecasting began on July 1, 1941 with the first paid advertisements on WNBT, there had been experimental, non-paid advertising on television as far back as 1930. NBC's earliest non-paid, television commercials may have been those seen during the first Major League Baseball game ever telecast, a game between Brooklyn and Cincinnati, on August 26, 1939 over W2XBS. In order to secure the rights to show the game on television, NBC allowed each of the Dodgers' regular radio sponsors at the time to have one commercial during the telecast, and these were done by Dodger announcer Red Barber. For Ivory Soap, he held up a bar of the product, for Mobilgas he put on a filling station attendant's cap while giving his spiel, and for Wheaties he poured a bowl of the product, added milk and bananas, and took a big spoonful.
The pioneering special interest/documentary show The Voice of Firestone Televues, a television offshoot of The Voice of Firestone, a mainstay on NBC radio since 1928, became the first regularly scheduled TV program not featuring news or sports, when it began on WNBT on November 29, 1943 (though a one-time-only, trial episode of Truth or Consequences aired on WNBT's first week of programming two years earlier; it eventually returned to TV in the 1950s).
During World War II, RCA diverted key technical TV staff to the U.S. Navy, who were interested in developing a television-guided bomb. WNBT's studio and program staff were placed at the disposal of the New York City Police Department and used for civil defense training telecasts, with only a limited number of weekly programs for general audiences airing during much of the war. Programming began to grow on a small scale during 1944. On April 10, 1944, WNBT began feeding The Voice of Firestone Televues each week to a small network of stations including General Electric-owned WRGB in Schenectady, New York and Philco's WPTZ-TV (now KYW-TV) in Philadelphia, both of which are now affiliated with CBS. This series is considered to be the NBC Television Network's first regularly scheduled program.
On May 8, 1945, WNBT broadcast hours of news coverage on the end of World War II in Europe, and remotes from around New York City. This event was pre-promoted by NBC with a direct-mail card sent to television set owners in the New York City area. At one point, a WNBT camera placed atop the marquee of the Astor Hotel in New York City panned the crowd below celebrating the end of the war in Europe. The vivid coverage was a prelude to television's rapid growth after the war ended. In the spring of 1946, the station changed its frequency from channel 1 to channel 4 after VHF channel 1 was removed from use for television broadcasting. From 1946 to 2009, it occupied the 66–72 MHz band of frequencies which had been designated as "channel 3" in the pre-1946 FCC allocation table but was renumbered Channel 4 in the post-war system (WABD (now WNYW) had been designated as "Channel 4", before that station moved to the current channel 5 but was only required to retune its video and audio carriers downward by 2 MHz under the new system). In October 1948, WNBT's operations were integrated with those of sister station WNBC radio (660 AM, frequency now occupied by WFAN).
The station changed its call letters on October 18, 1954, to WRCA-TV (for NBC's then-parent company, Radio Corporation of America or RCA) and on May 22, 1960, channel 4 became WNBC-TV. NBC had previously used the callsign on its television station in New Britain, Connecticut, from 1957 until it was sold earlier in 1960 (that station is now WVIT, and is once again an NBC-owned station). WNBC-TV also earned a place in broadcasting history as the birthplace of The Tonight Show. It began on the station in 1953 as a local late night program, The Steve Allen Show and NBC executive Sylvester "Pat" Weaver brought it to the network in 1954. Studio 6B, the show's home under Jack Paar, Johnny Carson and today Jimmy Fallon, was the news studio for WNBC while Tonight was produced in Los Angeles.
On June 1, 1992, channel 4 dropped the -TV suffix from its call letters (following the sale in 1988 of its sister radio station WNBC-AM by NBC's then-parent company General Electric) and became simply WNBC, with the new branding slogan "4 New York". The accompanying station image campaign was titled We're 4 New York and featured a musical theme composed by Edd Kalehoff. WNBC was rebranded again as "NBC 4" on September 5, 1995, with its newscasts being renamed NewsChannel 4. In March 2008, the "4 New York" branding was revived.
During the September 11, 2001, attacks, the transmitter facilities of WNBC, as well as eight other New York City area television stations and several radio stations, were destroyed when two hijacked airplanes crashed into and destroyed the World Trade Center. WNBC broadcast engineer Bill Steckman died in the tragedy, along with six other engineers from other television stations. After resuming over-the-air transmissions, the station broadcast from the Armstrong Tower in Alpine, New Jersey. Since 2005, WNBC has broadcast its signal from the Empire State Building in midtown Manhattan, returning to the original transmitter site used from the 1930s to the 1970s.
In 2004, WNBC served as the model station for NBC Weather Plus, a 24-hour digital weather channel that aired on its second digital subchannel (4.2) and on several local cable systems; other NBC-owned stations launched their own Weather Plus channels in 2005, although Weather Plus was phased out at the end of 2008.
|Channel||Video||Aspect||PSIP Short Name||Programming|
|4.1||1080i||16:9||WNBC-DT||Main WNBC programming / NBC|
|4.2||480i||Cozi TV||Cozi TV|
On December 20, 2012, WNBC and other NBC-owned stations began carrying Cozi TV. It replaced NBC (New York) Nonstop, which had been carried on digital subchannel 4.2 since 2009.
WNBC discontinued regular programming on its analog signal, over VHF channel 4, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal remained on its pre-transition UHF channel 28, using PSIP to display WNBC's virtual channel as 4 on digital television receivers. Since the station qualified for the nightlight clause in the DTV Delay Act, it was required to keep its analog signal on for two weeks to inform viewers of the digital television transition. From June 12 to June 26, 2009, the analog signal consisted of a loop of digital transition public service announcements while the digital channel was used for normal programming. WNBC's analog feed signed off at 11:00 a.m. on June 26, with a montage of historic test patterns and NBC logos, set to the NBC Nightly News theme from the early 1980s, culminating with the word "GOODBYE." Then, the screen cut to static.
WNBC has been long active in community events, including airing the annual St. Patrick's Day Parade, The National Puerto Rican Day Parade (until 2006, when coverage moves to WNYW), The Columbus Day Parade (Until 2010, when coverage moves to WABC-TV), the Rockefeller Center Tree Lighting, sponsoring an annual two-day Health & Fitness Expo Fair at Metlife Stadium every summer, between 1995 and 2011, has been the exclusive local English-language carrier of the annual New York City Marathon(WABC-TV has aired the marathon since 2013), since 2010, the station is proud to be an Official local broadcast partner of Discovery Times Square, From 2012 to 2014, the station along with the New York Daily News has having partnerships with Mount Sinai Health System (Live Well New York) and Popular Community Bank (Popular Tips), and during the Holiday Season, the station is made famous for its annual Holiday Sing-Along. The station also produces Visiones, a weekly segment about Hispanic culture, that also airs in Spanish on sister Telemundo station WNJU, Positively Black, a weekly segment about Black American culture, and The Debrief with David Ushery, a weekly program that focus on the week's news.
Syndicated programming seen on WNBC including Steve Harvey, The Ellen DeGeneres Show, Right This Minute, Cash Cab, Joel Osteen, Extra, Access Hollywood and Access Hollywood Live, among others. Because of its ownership by the network, WNBC generally carries the entire NBC network schedule, though Weekend Today is broadcast an hour later (at 9 a.m.) on Sunday than most NBC stations in the Eastern United States, due to an hour-long Sunday morning newscast. Occasionally on Christmas Day each year, the station airs Music and the Spoken Word, which is also aired on other NBC-owned stations. WNBC is one of the 10 NBC-owned stations that is not airing Mad Money. As of August 2010, WNBC is one of three NBC-owned stations that distributes programming either nationally and/or regionally (along with KNTV and KNBC).
WNBC currently served as the official flagship carrier of New York Giants football games; with rival WWOR-TV served as the alternate carrier during the Summer Olympic Games and formerly served as the official flagship carrier of New York Jets football games (with games produced by co-owned regional sports network SportsNet New York) until rights to Jets games moved to WCBS-TV).
WNBC presently broadcasts 32 hours of locally-produced newscasts each week (with five hours on weekdays, 3½ hours each on Saturdays and Sundays); it also produces a 60 minute newscast at 7 p.m. weeknights for its Cozi TV subchannel on digital channel 4.2.
From the late 1960s through the 1980s, WNBC was involved in a fierce three-way battle with WCBS-TV and WABC-TV for the top spot in the New York television ratings. This continued during a lean period for NBC as a whole. WNBC's hallmark over the years has been strong coverage of breaking stories and straight news products that also feature light-hearted and/or entertainment elements (such as Live at Five and Today in New York). Many of WNBC's personalities have been at the station for over 20 years. Chuck Scarborough has been the station's main anchor since 1974. From 1980 to 2012, he was teamed with Sue Simmons at 11 p.m., and the two were the longest-serving anchor team in New York City television history. Senior correspondent Gabe Pressman has been at the station since 1956, except for a seven-year stint (from 1972 to 1979) at WNEW-TV (now WNYW).
WNBC-TV was the first major-market station in the country to have success with a 5 p.m. newscast, adding that program to its Sixth Hour show at 6 p.m. in 1974 and renaming all of its local newscasts NewsCenter 4 (three other NBC owned-and-operated stations in Chicago, Washington, D.C., and Los Angeles, also adopted the NewsCenter name). The moniker remained until September 1, 1980, when the newscasts were renamed News 4 New York. Shortly before then the 5 p.m. program was renamed Live at Five, and the hour was reformatted from a straight news program into a mix of news and celebrity interviews. Live at Five eventually became the most-successful local program in New York City, a feat that resulted in landing the show's hosts on the cover of New York magazine.
For most of the time from 1980 to 1990, WNBC-TV used various themes written by Edd Kalehoff. His theme for News 4 New York was based on a synthesized version of the NBC chimes, with a graphics package featuring a lightning bolt striking its logo from 1980 to 1990, a fancy die-cut "4". In 1992, the station began calling itself 4 New York and the campaign song, written by Edd Kalehoff, was quickly adopted as the theme for the newscast. The theme was briefly brought back after the September 11 attacks in 2001. In 1995, after the station rebranded itself as "NBC 4" and its newscasts as Newschannel 4, Kalehoff wrote a new theme called "NBC Stations" featuring the NBC chimes, the chime sequence is the musical notes G-E-C. It remained in use for eight years, along with a graphics package using a simple red line for the lower thirds.
The 2003 graphics package was created by Emmy Award-winner Randy Pyburn of Pyburn Films. Pyburn has produced several promotions for the station and the now-defunct Jane's New York specials hosted by former WNBC reporter Jane Hanson. The graphics package was also used on other NBC stations. The music was written by Rampage Music and featured a brassy version of the NBC chimes, and lower thirds featured a shimmering peacock (fellow NBC O&O KNTV adopted the theme in 2007 and currently uses the same variant of LA Groove used by WNBC). In March 2008, concurrent with the restoration of the 4 New York branding, the newscasts began to be called News 4 New York once more.
Many WNBC personalities have appeared, and have also moved up to the NBC network, including: Marv Albert, Len Berman, Chris Cimino, Darlene Rodriguez, Maurice DuBois, Joelle Garguilo, Tony Guida, Jim Hartz, Janice Huff, Matt Lauer, Tom Llamas, Al Roker, Scarborough and Tom Snyder. In the past, Albert, Berman, DuBois, Guida, Roker, Lauer, Scarborough and Snyder have worked at Channel 4 and at NBC at the same time. Rodriguez, Cimino, Garguilo and Llamas currently do them. One popular monthly feature is Berman's "Spanning the World", a reel of odd and interesting sports highlights from the past month, including a recorded introduction and closing by legendary NBC staff announcer Don Pardo. This segment airs on Today on a monthly basis.
When Simmons joined the station in early 1980, she was paired with Scarborough on both the 6 and 11 p.m. newscasts. However, for most of the time until 2005, WNBC's weeknight anchor rotation had Simmons and another male anchor (including Jack Cafferty, Guida, Lauer, and briefly Scarborough) at 5 p.m.; Scarborough and various anchors (John Hambrick, Pat Harper, and Michele Marsh among them) at 6 p.m.; and Scarborough and Simmons together at 11 p.m. That changed in 2005 as Live at Five anchor Jim Rosenfield jumped back to WCBS-TV, where he had once been the noon and 5 p.m. anchor and took on the role as lead anchor for their 5 and 11 p.m. newscasts.
Former reporter Perri Peltz returned to WNBC to co-anchor Live at Five with Simmons, making New York City one of the few large markets with two female anchors on an evening newscast. The move harkened back to three decades earlier, when the station paired Pia Lindström with Melba Tolliver on its 5 p.m. news hour, creating one of the first all-female anchor teams on a major-market American television station. It was short-lived as Simmons and Peltz were both displaced from Live at Five because of changes in the station's early evening news lineup that went into effect on March 12, 2007: David Ushery and Lynda Baquero became co-anchors of a truncated, 30-minute-long Live at Five broadcast, followed by Peltz with a 30-minute, soft-news program, News 4 You. Simmons was moved to co-anchor at 6 p.m. with Scarborough. On September 13, 2006, WNBC became the first New York City television station to broadcast its newscasts in high definition. On May 5, 2007, WNBC brought back its popular campaign song "We're 4 New York", composed by Kalehoff, after nearly six years off air (after the September 11, 2001, attacks).
In early Autumn 2007, additional changes were brought to WNBC's early-evening lineup. On September 10, the station moved the newsmagazine series Extra to 5 p.m., and cancelled Live at Five. News 4 You remained at 5:30 p.m., but was replaced on October 15, 2007 with a traditional newscast, anchored by Simmons and Michael Gargiulo. The 6 p.m. newscast became anchored by Ushery and Baquero, and New York Nightly News, a new half-hour newscast with Scarborough as sole anchor, debuted at 7 p.m.
Unfortunately, these changes did not result to an increase in WNBC's ratings in the November 2007 sweeps period. The most shocking of WNBC's ratings decreases was its 11 p.m. newscast which fell to third place, behind WCBS and WABC. WNBC altered its 5:00-6:00 p.m. hour on January 2, 2008, swapping the half-hour news at 5:30 with Extra. On March 9, 2009, with the launch of New York Nonstop on digital subchannel 4.2, New York Nightly News was moved to the subchannel and expanded to one hour, while Extra was moved back to 7 p.m. and a full hour of news returned to the 5 p.m. hour. Still, WNBC's ratings struggled: during the March 2009 sweeps period, its newscasts were a distant third in all time slots except weekday mornings.
On May 7, 2008, NBC Universal announced plans for a major restructuring of WNBC's news department. The centerpiece of the restructuring was the creation of a 24-hour all-news channel on WNBC's second digital subchannel (4.2). Channel 4's news operations were revamped and melded into the all-news channel, which serve as a "content center" for the station's various local distribution platforms. The digital news channel was launched on March 9, 2009. In the fall of 2008, WNBC started beta-testing a new website which was apparently poised to be one of the major platforms for the content center. On November 17, 2008, WNBC moved its news studio from Studio 6B to 7E and rolled out a new set design, graphics package and theme song written by veteran TV composer Frank Gari. This move came after months of planning of the new content newsroom with its 24-hour news digital subchannel. It was also their debut of the updated "4 New York" logo, using letters in Media Gothic Bold font.
On June 16, 2009, WNBC announced that its 5 p.m. newscast would be replaced in September by a one-hour daily lifestyle and entertainment show by LXTV entitled LX New York. After this change, WNBC, with only three hours per day of local news, had the shortest airtime devoted to local news of any "big three" network-owned station. In the fall of 2009, WNBC began sharing its news helicopter with Fox owned-and-operated WNYW (channel 5) as part of a Local News Service agreement. The SkyFox HD helicopter operated by WNYW when used by WNBC was called "Chopper 4" on-air. This agreement ended in 2012, with WNBC returning to use its own helicopter upon the expiration of the contract. In the summer of 2010, The Debrief with David Ushery began to air on Sunday at noon on WNBC after launching on New York Nonstop; it now airs Sunday mornings at 5:30 a.m.
LX New York was renamed to New York Live on May 26, 2011. The program was set to move to 3 p.m. on September 12, 2011; at that time, WNBC would resume airing a 5 p.m. newscast. However, due to Hurricane Irene, the 5 p.m. newscast's start date was moved up to August 29, 2011, with New York Live moving to its new 3 p.m. slot then. On November 18, 2011, WNBC launched a noon newscast that replaced The Rundown with Russell and Llamas as the anchors.
In December 2011, WNBC struck a news partnership with nonprofit news-reporting organization ProPublica. The organization, which won a Pulitzer Prize in 2010, has already had partnerships with several media outlets including USA Today, Reader's Digest, HuffPost and Businessweek. However, ProPublica's reports are incorporated across all NBC O&O stations, not just WNBC. This is part of larger efforts for NBCUniversal's television stations to partner with nonprofit news organizations following its acquisition by Comcast.
WNBC relocated from Studio 7E to Studio 3C (the studio previously used by NBC Nightly News, which now originates from Studio 3B) on April 21, 2012. Channel 4 also updated its graphics and switched to the "L.A. Groove" theme that has been in use by sister station KNBC. On June 15, 2012, Sue Simmons left WNBC as her contract with the station had not been renewed. In January 2013, the station expanded its Sunday 11 p.m. newscasts to one hour, possibly to compete with WABC who expanded its late news in January 2012.
- The Sunoco News with Lowell Thomas (1940–1941; a simple, one camera view of his NBC Blue radio network newscast)
- The News of World War II (1941–1944)
- The Camel News Caravan (1944–1951)
- The News with John McCaffrey (1951–1956)
- The Shell Oil News (1956–1960)
- Gabe Pressman and the New York Area News (1960–1963)
- The (Gabe) Pressman-(Bill) Ryan Report (1963–1966)
- The Sixth Hour News/The Eleventh Hour News (1966–1974)
- NewsCenter 4 (1974–1980)
- News 4 New York (1980–1995 & 2008–present)
- NewsChannel 4 (1995–2008; used with NewsChannel 4 HD branding from 2006 to 2008)
- We're Part of Your Life (1974)
- We're 4 (1975–1978)
- We're 4 New York (1992–1995 & 2007/2008–present, general slogan)
- The Tri-State NewsChannel (1995–2003, similar to The Texas News Channel slogan used by KXAS from 1992-2003)
- NBC 4 New York (2003-2008, general slogan & 2008-present, station branding)
- 4 New York (2007-present)
- We Are New York (2010–present, secondary slogan)
- The Now (2012–present, news slogan)
- The Now Is Here (2013–present, news slogan)
- Pat Battle - weekend mornings on Weekend Today in New York (6:00-7:00 and 9:00-10:00 Saturdays + 6:00-8:30 and 10:00-10:30 a.m. Sundays); also fill-in anchor and weekday reporter
- Stacey Bell - weekends at 6:00 and 11:00 p.m.; also general assignment reporter
- Contessa Brewer - weekend mornings on Weekend Today in New York (6:00-7:00 and 9:00-10:00 Saturdays + 6:00-8:30 and 10:00-10:30 a.m. Sundays); also fill-in anchor, NBC News Contributing Correspondent and weekday reporter
- Michael Gargiulo - weekday mornings on Today in New York (4:30-7:00 a.m.); also fill-in anchor at noon
- Tom Llamas - weeknights at 5:00 p.m. and investigative reporter and NBC News Contributing Correspondent (until August 30)
- Darlene Rodriguez - weekday mornings on Today in New York (4:30-7:00 a.m.); also NBC News correspondent
- Shiba Russell - weekdays at noon; and weeknights at 5:00; also fill-in anchor
- Chuck Scarborough - weeknights at 6:00 and 11:00 p.m.
- Rob Schmitt - weekdays at noon; also reporter and fill-in anchor
- David Ushery - weekends at 6:00 and 11:00 p.m.; also host of The Debrief with David Ushery, fill-in anchor and weekday reporter
- Sibila Vargas - weeknights at 6:00 and 11:00 p.m.
- Storm Team 4
- Janice Huff (member, AMS) - chief meteorologist; weeknights at 5:00, 6:00, 7:00 (WNBC-DT2 Cozi TV) and 11:00 p.m.
- Chris Cimino (AMS Seal of Approval) - meteorologist; weekday mornings on Today in New York (4:30-7:00 a.m.)
- Raphael Miranda (NWA Seal of Approval) - meteorologist; weekend mornings on Today in New York (6:00-7:00 and 9:00-10:00 Saturdays + 6:00-8:30 and 10:00-10:30 a.m. Sundays); also Monday - Wednesdays at noon and fill-in meteorologist
- Steve Villanueva (NWA and AMS Seals of Approval) - meteorologist; weekends at 6:00 and 11:00 p.m.; also Thursday and Fridays at noon and fill-in meteorologist
- Sports team
- Bruce Beck - sports director; weeknights at 6:00 and 11:00 p.m.; also host of Sports Final with Bruce Beck
- John Chandler - sports anchor; weekends at 6:00 and 11:00pm; also host on NBC Sports Network and weekday fill-in sports anchor
- Harry Cicma - sports reporter and anchor
- Lynda Baquero - consumer affairs and general assignment reporter
- Checkey Beckford - general assignment reporter
- Lori Bordonaro - general assignment reporter; also fill-in weekday traffic reporter (4:30-7:00 a.m.)
- Greg Cergol - Long Island reporter
- Harry Cicma - general assignment reporter
- Roseanne Colletti - consumer affairs reporter
- Katherine Creag - weekday morning reporter (4:30-7:00 a.m.)
- Sheldon Dutes - general assignment reporter
- Danielle Elias - general assignment reporter
- Brynn Gingras - general assignment reporter
- Michael George - general assignment reporter
- Ted Greenberg - New Jersey reporter; also with WCAU-TV in Philadelphia
- Cat Greenleaf - feature reporter; also Talk Stoop host
- Jen Maxfield - general assignment reporter
- Gabe Pressman - senior correspondent
- Gus Rosendale - general assignment reporter; also fill-in anchor
- Melissa Russo - political reporter
- Marc Santia - general assignment reporter
- Lauren Scala - weekday morning traffic reporter (4:30-7:00 a.m.); also correspondent for New York Live
- Ida Siegal - general assignment reporter
- Andrew Siff - general assignment reporter
- Tracie Strahan - weekday morning reporter
- Brian Thompson - New Jersey reporter
- Emily West - fill-in Weekday traffic reporter (4:30-7:00 a.m.)
- Chopper 4
- Kai Simonsen - Chopper 4 reporter
- Dennis Protsko - Chopper 4 reporter
- Pei-Sze Cheng - general assignment reporter
- Jonathan Dienst - investigative reporter; also NBC News contributing investigative correspondent
- Chris Glorioso - general assignment reporter
- Tom Llamas - investigative reporter
- Melissa Russo - political reporter
- Jonathan Vigliotti - general assignment reporter
- New York Live (weekdays at 12.30 p.m.)
- Ben Aaron - correspondent
- Joelle Garguilo - correspondent; also Weekend Today correspondent
- Sara Gore - co-host
- Jacque Reid - co-host
- Lilliana Vazquez - correspondent, also fill-in co-host
|This section does not cite any references or sources. (December 2011)|
- Asa Aarons (now at WCBS-TV/WLNY-TV)
- Marv Albert (now calls NBA games for TNT, and NFL games for Westwood One, and CBS)
- Joe Avellar (later appeared in the Lend America infomercials)
- Tex Antoine (deceased)
- Len Berman (retired)
- Lynn Berry (formerly anchored overnight newsbreaks on MSNBC and formerly anchored NBC's Early Today and MSNBC's First Look programs, now with HLN)
- Bill Boggs
- Anna Bond
- Mel Brandt (deceased)
- Dave Browde
- Jack Cafferty (now at CNN)
- Ti-Hua Chang (now at WNYW)
- Reg Chapman (now at WCCO-TV in Minneapolis/St. Paul)
- Fran Charles (now at MLB Network)
- Linda Church (now at WPIX)
- Joe Cioffi (now at WPIX)
- Mary Civello
- Chris Cristi
- Domenica Davis
- Jay DeDapper
- Vince Delisi
- David Diaz (retired)
- Maurice DuBois (now at WCBS-TV)
- Steve Dunlop
- Josh Einiger (now at WABC-TV)
- Kathryn Eismann
- Fred Facey (deceased)
- Kendra Farn
- Frank Field (retired)
- Ira Joe Fisher (later on the CBS Saturday Early Show)
- Dawn Fratangelo
- Betty Furness (deceased)
- Arthur Gary (deceased)
- Andrew Glassman
- Marty Glickman (deceased)
- Max Gomez (now at WCBS-TV/WLNY-TV)
- Don Gould
- Carlos Granda (now at KABC-TV in Los Angeles)
- Roger Grimsby (deceased)
- Tony Guida (was heard in the 2005 video game The Movies)
- Carolyn Gusoff (now at WCBS-TV/WLNY-TV)
- Pablo Guzmán (now at WCBS-TV/WLNY-TV)
- Andria Hall (deceased)
- John Hambrick (deceased)
- Jane Hanson
- Pat Harper (deceased)
- Reggie Harris
- Jim Hartz
- Pat Hernon
- Magee Hickey (now at WPIX)
- Chauncey Howell
- Wayne Howell (deceased)
- Carol Jenkins
- John Johnson (retired from journalism)
- Deb Kaufman (now at MSG Network and MSG Plus)
- Katie Kelly
- Matt Lauer (now Today co-host)
- Vivian Lee (now at Time Warner Cable News New York 1)
- Rick Leventhal (now at Fox News Channel)
- Siafa Lewis (now at WMAQ-TV in Chicago)
- Pia Lindström (retired)
- Otis Livingston (now at WCBS-TV/WLNY-TV)
- Lynda Lopez
- Felipe Luciano
- Jeffrey Lyons
- Dave Marash (now at Al-Jazeera America)
- Sal Marchiano (retired)
- Dr. David Marks
- Michele Marsh
- John Marshall
- Frank McGee (deceased)
- Megan Meany
- Ann Mercogliano (now at WPIX)
- John Miller
- Tim Minton
- Paul Moniz
- Monica Morales (now at WPIX)
- Demarco Morgan (now at WXIA in Atlanta)
- Joe Moreno
- Rob Morrison
- Bruce Morrow (now at Sirius XM Satellite Radio)
- SallyAnn Mosey (now at News 12 New Jersey)
- John Muller (now at WPIX)
- John Noel (deceased)
- Aimee Nuzzo
- George Page (deceased)
- Don Pardo (later an announcer for Saturday Night Live, now deceased)
- Ralph Penza (deceased)
- Perri Peltz
- Walter Perez (now at WPVI-TV in Philiadelphia)
- Audrey Puente (now at WNYW)
- Norma Quarles
- Howard Reig (deceased)
- Nancy Remy (now at WPDH)
- Dan Rice
- Carol Anne Riddell (now at CUNY TV)
- Bobby Rivers
- Vic Roby (deceased)
- Al Roker (now on Today and The Weather Channel)
- Jim Rosenfield (now main evening anchor at WCAU-TV in Philadelphia)
- Jeff Rossen (now NBC News correspondent)
- Kyle Rote (deceased)
- Diana Russini (now at WRC-TV in Washington D.C.)
- Bill Ryan (deceased)
- Jim Ryan (now retired from journalism)
- Drew Scott (now at News 12 Long Island)
- Dick Schaap (deceased)
- Mike Schneider (now at Al-Jazeera America)
- Jonas Schwartz (now at SNY)
- Adam Shapiro (now at Fox Business)
- Dean Shepherd
- Marciarose Shestack
- Jamie Shupak (now at NY1)
- Jim Van Sickle
- Sue Simmons
- Dr. Ian Smith
- Liz Smith
- Tom Snyder (deceased)
- Scott Stanford (now at WPIX, also as a play-by-play commentator for World Wrestling Entertainment)
- Howard Stern (now at Sirius XM Satellite Radio)
- Carl B. Stokes (deceased)
- Mike Taibbi (now NBC News correspondent)
- Erika Tarantal (now at WCVB in Boston)
- Ken Taylor
- Felicia Taylor
- Bob Teague (deceased)
- Howard M. Thompson
- Melba Tolliver
- Roger Tuttle
- Glen Walker (now at KTLA in Los Angeles)
- Chris Wallace (now at Fox News Channel)
- Jim Watkins
- Adrienne Watson
- Rolonda Watts
- Don Williams
- Mary Alice Williams
- Joe Witte (later at WJLA-TV and Washington, D.C.'s Newschannel 8, now a researcher at the Goddard Spaceflight Center)
- Myriam Wright
- Trish Yodice (now at WSPK)
- Lou Young (now at WCBS-TV/WLNY-TV)
- Glenn Zimmerman
- Tom Zweier (now at WPIX)
- Late Show with David Letterman has used the clips from the station in several sketches mocking the Sue Simmons' On-air profanity.
- In the 2008 film How to Lose Friends & Alienate People, a billboard that is similar to promoting the news team including Chuck Scarborough is briefly shown.
- The News 4 New York mic flag is show briefly in the 2011 film Arthur.
- The station was seen in the 2011 Universal Pictures film The Adjustment Bureau when the film's protagonist David Norris (Matt Damon) is the subject of a news report. (Universal Pictures is owned by the parent company NBCUniversal).
- The station is the theme of the NBC series The Michael J. Fox Show in which Mike Henry (Michael J. Fox) is a fictional reporter and is the main character of the series.
- A News 4 New York van can be seen briefly on the May 6, 2013 episode of the Philippine TV show Kris TV.
- The station's logo can be seen at the Ernst & Young Plaza building during New York shows of Extra, but the station is mentioned only during the credits.
Notable Controversies and Incidents
Chopper 4 Helicopter Crashes
In December 1998, WNBC's previous Chopper4 news helicopter crashed into the Passaic River near Harrison, New Jersey and Newark, New Jersey. There were no serious injuries. It should be noted that this crash was with a new Chopper 4 that WNBC had purchased earlier that year, which was an upgrade over the previous one (which returned to action after the crash).
On May 4, 2004, the station's helicopter Chopper 4 crashed while covering a shooting in Brooklyn. Reporter Andrew Torres, pilot Russ Cowry and pilot trainee Hassan Taan survived the crash and were taken to area hospitals. The crash occurred at about 6:30 p.m. as the crew was preparing for a live report from the scene of a shooting in East Flatbush. Before the cut-in, Chopper 4 appeared to begin a steep nosedive.
On March 27, 2008, after the 7:00 p.m. newscast, the station scrapped the program Access Hollywood in favor of a Paid Infomercial by Lend America but including the station's Infomercial disclamer at the start. Joe Avellar, a former reporter at the station which he dropped in 2006 was seen in the ad. A day later, a spokeswoman for the station told New York Daily News that the spot won't be seen again in the near future. According to some rival stations, the station took in $130,000 for the half-hour, which generated minuscule ratings. Dan Foreman, the station's News Director resigned in February prior to the incident. The station's general manager, Frank Comerford, who later become the Chief Revenue Officer and President Commercial Operations at NBC Owned Television Stations, also resigned due to the incident. 4 days later on April 1, 2008, Vicky Burns becomes the News Director and Tom O' Brien became the general manager of the station after the incident. Tom O' Brien is currently the EVP for Digital Media at Nexstar Broadcasting Group. On April 9, 2008, Lead America told Daily News they wanted to used him again. 5 months later on August 24, 2008, the station dropped the We're 4 New York song promos in the wake of the controversy.
Sue Simmons "F-bomb" incident
On May 12, 2008, the 11:00 p.m. news anchor Sue Simmons said the f-word during the teasers but the goof prompted Simmons to shout off-camera, "What the f--k are you doing?", then the screen then went black. During the newscast Simmons apologized, "I have to acknowledge an unfortunate incident," she told viewers. "I used a word that many people find offensive. It was a mistake I made and I'm truly sorry." The spokeswoman for the station and the network officials had no comment on the incident.
I-Team Super Bowl promo Editing controversy
On February 5, 2012, the station premiered the I-Team promo during NBC Sports' coverage of Super Bowl XLVI featuring former NYPD commissioner Ray Kelly, but later on the day after the Super Bowl, they edited out Kelly's clip due to some complaints from rival WCBS-TV. However, the spokesman declined to comment, and criticisms arose from WABC-TV, WNYW and WPIX, the station's rivals. Station's General Manager Michael Jack said in the statement that “our investigative team is among the most experienced in the industry, and to suggest that the station won’t cover the NYPD fairly, accurately and with balance simply because the commissioner appeared in a station promotional spot is simply not true”. following the promo was edited out at the station, Lynda Baquero resigned from the investigative team but continued as a reporter for the station. She was replaced by Pei-Sze Cheng and Jonathan Vigliotti.
- Early television stations
- List of television stations in New York (by channel number)
- List of television stations in New York (by region)
- WNBC (AM) (660 AM, now WFAN)
- WQHT (97.1 MHz), formerly WNBC-FM/WYNY
- Pierce, Tony. (2007-06-14) LA DirecTV Customers Can Now Get NY's WNBC, Experience NBC's Amazing Shows 3 Hours Early. Laist.com. Retrieved on 2012-06-04.
- Photo of Felix doll on W2XBS. Earlytelevision.org. Retrieved on 2012-06-04.
- "FDR on TV monitor".
- "1940 Republican Convention on television".
- "Television Programs in 1941". TV Obscurities. November 19, 2008. Retrieved July 30, 2010.
- NBC History – About Us News Story – WNBC | New York. Wnbc.com. Retrieved on 2012-06-04.
- "Imagery For Profit" R.W. Stewart, New York Times, July 6, 1941.
-  WNBT/Bulova test pattern
- "Farther Off The Wall" by Tom Hoffarth
- The Complete Directory to Prime Time Network and Cable TV Shows by Tim Brooks, Earle F. Marsh. Ballantine Books, New York, NY
- V-E Day. TVhistory.tv. Retrieved on 2012-06-04.
- "RCA replaces NBC in O&O calls." Broadcasting - Telecasting, October 4, 1954, pg. 78. 
- "WRCA to be WNBC?" Broadcasting, April 4, 1960, pg. 88
- RabbitEars TV Query for WNBC
- "RabbitEars.Info". RabbitEars.Info. Retrieved 2012-03-04.
- "Mobile DTV Station Guide | www.omvcsignalmap.com". Mdtvsignalmap.com. Retrieved 2012-03-04.
- List of Digital Full-Power Stations
- CDBS Print. Fjallfoss.fcc.gov. Retrieved on 2012-06-04.
- "UPDATED List of Participants in the Analog Nightlight Program" (PDF). Federal Communications Commission. June 12, 2009. Retrieved June 4, 2012.
- WNBC(TV) analog nightlight shutdown – the final 2 minutes on YouTube
- von Meistersinger, Toby (April 1, 2008). "WNBC Does the Time Warp Again". Gothamist. Retrieved April 1, 2008.
- Marlane, Judith (1999). Women in Television News Revisited: Into the Twenty-first Century. University of Texas Press. p. 219. ISBN 0-292-75228-8.
- von Meistersinger, Toby (May 8, 2007). "The Return of We're 4 New York". Gothamist. Retrieved May 8, 2007.
- Huff, Richard (October 9, 2007). ""News 4 You" no longer on WNBC". Daily News. Retrieved May 8, 2008.
- Alex Weprin. TCA: Jimmy Fallon's Late Night to Launch Online. Broadcastingcable.com (2008-07-20). Retrieved on 2012-06-04.
- Huff, Richard (December 8, 2011). "WNBC/Ch. 4 slowly rebuilding news presence after era of downsizing". New York Daily News. Retrieved December 10, 2011.
- Huff, Richard (June 17, 2011). "Local news Ch. 4 to reclaim 5 p.m. slot, making moves to 'position NBC 4 as the market leader'". New York Daily News. Retrieved June 18, 2011.
- Shiba Russell. twitter.com
- Barmash, Jerry. (2011-11-18) WNBC/Channel 4 Brings Noon Newscast Back to Viewers. Mediabistro.com. Retrieved on 2012-06-04.
- "NBCUniversal's Non-profit News Partnerships: January 2012 Report". Comcast/ NBCUniversal. Retrieved 13 May 2012.
- "NBC New York debuts new studio, graphics, music". NewscastStudio. April 22, 2012. Retrieved April 29, 2012.
- Huff, Richard (March 7, 2012). "New York TV news mainstay Sue Simmons to say farewell to WNBC audiences in June". New York Daily News. Retrieved March 7, 2012.
- Knox, Merrill (January 7, 2013). "WNBC Expands Sunday Evening Newscast". TVSpy. Retrieved June 7, 2014.
- WNBC News Center 4 Open 1980 on YouTube
- WNBC 6 pm News Open 2010 on YouTube
- WNBC News Open on YouTube
- About Us, NBCNewYork.com.
- WNBC taps Shiba Russell and Tom Llamas to anchor news at 5 p.m., New York Daily News, August 17, 2011.
- "Jeff Rossen bio". NBC News. 19 February 2011. Retrieved 10 March 2013.
- Erika Tarantal Joins WCVB From WNBC, TVSpy, February 10, 2014.
- Shea, Danny (2008-05-22). "David Letterman's Views on Sue's Slip!". Huffingtonpost.com. Retrieved 2011-10-27.
- Tavernise, Sabrina; Newman, Andy (5 May 2004). "TV helicopter crashes on Brooklyn rooftop". The New York Times. Retrieved 1 May 2014.
- Huff, Richard (March 26, 2008). "Channel 4 lends itself out for 'Lend America'". New York Daily News. Retrieved March 26, 2008.
- Huff, Richard (May 13, 2008). "Curses! Anchor Sue Simmons slips". New York Daily News. Retrieved May 13, 2008.
- Huff, Richard (February 6, 2012). "WNBC/Ch. 4 trims promo featuring NYPD Commissioner Ray Kelly after Super Bowl airing". New York Daily News. Retrieved February 6, 2012.
- Official website for WNBC (nbcnewyork.com)
- WNBC-TV on Facebook
- WNBC-TV on YouTube
- Query the FCC's TV station database for WNBC
- WNBC Set Design
- Photographs of WNBC's news set
- WNBC-TV logos and screenshots from 1950s to the present day
- WNBC Youtube Videos; Promos, Graphics etc.
- WNBC's analog farewell video and signal shutdown, June 26, 2009; archived video at YouTube
- New York's NBC 4NY To Launch 'NY Nonstop' Channel
- WNBC America Technical Information
- RCA 1936 Television Transmitter and Antenna Array for Station W2XBS
- Photos and Story of 1937 Remote Van for Station W2XBS