List of breakfast cereals

This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellogg's, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Foods, but similar equivalent products are often sold by other manufacturers and as store brands.

Note: Products of the Cereal Partners Worldwide's joint-venture are sold under the Nestlé brand.

A

• Addams Family Cereal – Ralston (1991)
• All-Bran – Kellogg's (1916 – present)
• Almond Delight – Ralston
• Alpen – Weetabix Limited
• Alpha-Bits – Post Cereals (1958 – present)
• Apple Jacks – Kellogg's (1965 – present)
• Apple Jacks Crashers – Kellogg's (2007)
• Apple Jacks Gliders – Kellogg's (2009–2010)
• Apple Jacks Apple Clones – Kellogg's (2010 – present)
• Apple Jacks Criss Crossed – Kellogg's (2008-late 2009)
• CinnaScary Apple Jacks – Kellogg's (2005)
• Apple Jacks Double Vision – Kellogg's (2006)
• Apple Raisin Crisp – Post Cereals
• Apple Zings – Malt-O-Meal
• Apple Zingaroos Kellogg's

coco crispies captain crunch

B

• Balance – Malt-O-Meal
• Banana Frosted Flakes – Kellogg's (1981)
• Banana Nut Crunch – Post Cereals (1994 – present)
• Banana Nut Granola Cereal – Sunbelt
• Baron von Redberry – General Mills (1972)
• Bart's Peanut Butter Chocolate Crunch – Kellogg's (c.2001)
• Basic 4 – General Mills
• Batman Cereal – Ralston (1989–1990)
• Batman Returns Cereal – Ralston (1992)
• The Batman Cereal – Post Cereal (2005)
• Bear Naked – Kashi
• Berry Basic – Sunbelt
• Boo-Berry
• Berry Berry Kix – General Mills (1992 – present)
• Berry Berry Nice – Hubbards Foods
• Berry Bones Scooby-Doo – Kellogg's (2005)
• Bigg Mixx – Kellogg's (1990–1992)
• Bill & Ted's Excellent Cereal – Ralston – (1989)
• Blueberry Morning – Post Cereals (1995 – present)
• Blueberry Muffin – General Mills (1980s)
• Blueberry Muffin Tops – Malt-O-Meal
• Body Buddies – General Mills (1980s)
• Bran & Apricot – Hubbards Foods
• Bran Flakes – Kellogg's – (1915 – present) – (various generic versions under same name)
• Breakfast with Barbie – Ralston (1980s)
• Buc Wheats cereal – General Mills (discontinued)
• Bunuelitos – General Mills (discontinued)
• Buzz Blasts – Kellogg's/Disney (2002)

C

• C-3PO's – A cereal based on the Star Wars character, C-3PO (1980s)
• Cabbage Patch Kids Cereal 1980s
• The California Raisins Cereal – Post Cereals
• Cap'n Crunch – Quaker Oats (1963 – present)
• Cap'n Crunch Crunch Berries – Quaker Oats (1967 – present)
• Cap'n Crunch's Oops! Choco Donuts – Quaker Oats (2003–2004)
• Captain Planet Cereal (1994)
• Caramel Crunchfuls- (2010 – present)
• Count Chocula
• Cat in the Hat Cereal – Kellogg's (2003–2004)
• Ceccettio's – Italian localization of General Mills' Cheerios.
• Cheerios – General Mills; Cereal Partners Worldwide in Europe. (1941–1945 named Cherrioats, renamed Cherrios to this day)
  • Apple Cinnamon Cheerios (1988 – present)
  • Banana Nut Cheerios (2008 – present)
  • Berry Burst Cheerios (2003 – present)
    • Berry Burst Cheerios – Strawberry (2003–?)
    • Berry Burst Cheerios – Triple Berry (2003 – present)
  • Cinnamon Burst Cheerios (2011–present)
  • Chocolate Cheerios- (2010 – present)
  • Frosted Cheerios (1995 – present)
  • Fruity Cheerios (2006 – present)
  • Honey Nut Cheerios (1979 – present)
  • Millenios (Cheerios) (1999–2000)
  • MultiGrain Cheerios (1991 – present)
  • Oat Cluster Cheerios Crunch (2007 – present)
  • Team (USA) Cheerios (1996) – (Special edition, discontinued)
  • Yogurt Burst Cheerios – Strawberry (2004 – present)
  • Yogurt Burst Cheerios – Vanilla (2004 – present)
• Chex – Ralcorp (now Ralcorp) (1937–1997); General Mills (1997 – present)
  • Chocolate Chex (2007 – present)
  • Cinnamon Chex (2009 – present)
  • Corn Chex (1958 – present)
  • Double Chex (Discontinued)
  • Frosted Mini-Chex (2002–2006)
  • Honey Graham Chex (1980s)
  • Honey Nut Chex (1999 – present)
  • Multi-Bran Chex (1990 – present)
  • Rice Chex (1950 – present)
  • Strawberry Chex (2008 – present)
  • Wheat Chex (1937 – present)
• Choco Crunch (Original) – Quaker Oats (1982)
• Choco Crunch (Re-introduced Version) – Quaker Oats (2007 – present)
• Chocapic – Nestle
• Chocolate Donutz – General Mills (1981)
• Chocolate Crunchfuls- (2010 – present)
• Chocolate Flakes – Kellogg's (not generally sold in U.S.)
• Chocolate Peanut Butter Corn Pops – Kellogg's – (2007)
• Chrebet Crunch (1999)
• Chocolate Oat Crunch Life – Quaker Oats Company (2006–2008)
• Chocolatey Peanut Butter Crunch – Quaker Oats (2006)
• Chocos – Kellogg's
• Christmas Crunch – Quaker Oats (1988 – present)
• Cinnamon Crunch – Quaker Oats (1970s)
• Cinnamon Crunch Crispix – Kellogg's (2001–2006)
• Cinnamon Grahams – United Kingdom
• Cinnamon Life – Quaker Oats (1978 – present)
• Cinnamon Mini-Buns (1991–1993)
• Cinnamon Marshmallow Scooby-Doo – Kellogg's (2002)
• Cinnamon Toast Crunch – General Mills (1984 – present)
• Cinnamon Toasters – Malt-O-Meal
• Circus Fun – General Mills (Late 1980s)
• Clackers – General Mills
• Clusters – General Mills
• Coco Roos – Malt-O-Meal
• CoCo Wheats – Little Crow Foods (1930 – present)
• Coco Pops – Kellogg's (known as Cocoa Krispies in some parts of the world. The generic equivalent sold under many different names)
• Cocoa Puffs – General Mills (1958 – present)
  • Cocoa Puffs Combos (Vanilla and chocolate puffs mixed) – General Mills (2008)
• Cocoa Hoots – Kellogg's
• Colossal Crunch – Malt-O-Meal
• Comet Balls – Spix/Sulava & Company (2006 – present)
• Complete
• Concentrate – Kellogg's
• Cookie Crisp (1977 – present)
• Corn Bran
• Corn Bran Squares
• Corn Bursts – Malt-O-Meal
• Corn Pops – Kellogg's (1951 – present. Originally known as Sugar Pops.)
• Corn Flakes – Kellogg's (1907 – present)
• Corn Soya – Kellogg's
• Corny Snaps – Kellogg's (1970s)
• Cracklin' Oat Bran Kellogg's
• Cracker Jack Cereal – Ralston (1983)
• Cranberry Almond Crunch – Post Cereals (1997 – present)
• Cranberry Wheats – Tesco
• Cran-Vanilla Crunch – Kellogg's (2005–2007)
• Crazy Cow – General Mills (Late 1970s)
• Crazy Flakes – Tasty
• Cream of Wheat
• Crispix – Kellogg's – (1980s-Present)
• Crispy Critters – Post Cereals (1963-1980s)
• Crispy Rice – Malt-O-Meal
• Crispy Wheats 'n Raisins – (no longer in production)
• Cröonchy Stars – Post Cereals (1988–1989) featuring the Muppets Swedish Chef
• Crunch Berries – Quaker Oats
• Cruncheroos – Kellogg's (1990s)
• Crunchy Bran – Weetabix Limited
• Crunchy Corn Bran- Quaker Oats
• Crunchy Nut Cornflakes

D

• Diamond Shreddies – General Mills/Cereal Partners
• Dinersaurs – Ralston (1988)-1989)
• Dinky Donuts – Ralston (1980s)
• Donkey Kong Crunch – Ralston (1982–1983)
• Donkey Kong Jr. Cereal – Ralston (1983–1984)
• Double Chocolate Cookie Crisp – General Mills (2006 – present)
• Double Dip Crunch – Kellogg's (1980s)
• Dudley Do-Right – General Mills
• Dunkin' Donuts Cereal – Ralston (Late 1980s)
• Dyno-Bites – Malt-O-Meal
• Crunchy Nut- [Kellogg's]

E

• Eggo (breakfast cereal) – Kellogg's (2006 – present)
• E.T. Cereal – Ralston (1984)

EDD,EDD,n EDDY Cereal- (2006-2008)

F

• The Fairly OddParents Cereal! – Post Cereals (2003–2004)
• Fantuz Flakes – Prepared for Federated Co-operatives Ltd, Collectors Edition for Saskatchewan Roughriders 100th season (2009–2010)
• Fiber One – General Mills
• Flutie Flakes-General Mills
• Force – (1901–1983 in the U.S.; 1902–present in the UK)
• Frankenberries
• Freakies – Ralston (1972–1976)
• French Toast Crunch – General Mills (1995–2008)
• Froot Loops – Kellogg's (1964 – present)
• Frosted Flakes – Kellogg's (known as Frosties in much of Europe.) (1952 – present)
• Frosted Flakes – Malt-O-Meal
• Frosted Mini Spooners – Malt-O-Meal
• Frosted Mini-Wheats (Various flavors) – Kellogg's
  • Frosted Mini-Wheats Strawberry Delight
  • Bite Size Frosted Mini-Wheats with Brown Sugar
  • Bite Size Frosted Blueberry Muffin
  • Bite Size Frosted Cinnamon Streusel
  • Bite Size Frosted Chocolate
  • Bite Size Frosted Maple and Brown Sugar
  • Bite Size Frosted Strawberry Delight
  • Bite Size Frosted Vanilla Crème
  • Frosted Mini-Wheats Big Bite
  • Unfrosted Mini-Wheats
  • Little Bites Original
  • Little Bites Chocolate
  • Touch of Fruit in the Middle Mixed Berry
• Frosted Shredded Wheat – see Shredded Wheat
• Frosties – see Frosted Flakes
• Frosty O's – General Mills (1960-early 1980s) (eventually repackaged as "Frosted Cheerios")
• Fruit & Bran – Post Cereals (discontinued)
• Fruit & Nut Granola Cereal – Sunbelt
• Fruit 'n Fibre (including spelling variants) – Kellogg's, others
• Fruit Harvest
• Fruit Islands – Ralston (1987)
• Fruit Loops
• Fruity Dyno-bites – Malt-O-Meal

G

• G.I. Joe Action Stars – Ralston (1985)
• Ghostbusters Cereal – Ralston (1988)
• Ghosterbusters II Cereal – Ralston (1989)
• Go Lean Cereal (Crunch) – Kashi
• Golden Crisp (formerly known as Sugar Crisp) – Post Cereals (1949 – present)
• Golden Grahams – General Mills (1970s-Present)
• Golden Nuggets – United Kingdom – Nestlé
• Golden Puffs – Malt-O-Meal
• Good Friends Cereal (fiber cereal)- Kashi/Kellogg's
• Gorilla Munch – Nature's Path
• Granola – Kellogg's (1900s)
• Granula – First manufactured Breakfast Cereal invented by James Caleb Jackson in 1863.
• Grape Nut Flakes – Post
• Grape-Nuts – Post Cereals
• Gremlins cereal – Ralston (1984)
• Grins & Smiles & Giggles & Laughs – Ralston (discontinued)
• Guardian Cinnamon with a hint of vanilla flavour – Canada – Kelloggs
• Guardian Original with a hint of maple flavour – Canada – Kelloggs

H

• Halfsies – Quaker Oats (1980s)
• Heart to Heart - Blueberry Oat Cluster Crunch – Kashi
• Hidden Treasures – General Mills (1993–1994)
• High School Musical Cereal – Kellogg's/Disney (2008)
• Homer's Cinnamon Donut Cereal – Kellogg's (c.2001)
• Honey Bunches of Oats (1989 – present)
  • Honey Bunches of Oats with Almonds
  • Honey Bunches of Oats with Bananas (2004–2005)
  • Honey Bunches of Oats with Peaches (2004 – present)
  • Honey Bunches of Oats with Strawberries (2002 – present)
  • Honey Bunches of Oats with Chocolate Clusters (2008 – present)
  • Honey Bunches of Oats with Cinnamon Clusters (2006 – present)
  • Honey Bunches of Oats with Vanilla Clusters (2007 – present)
• Honey Bunny
• Honey Buzzers – Malt-O-Meal
• Honeycomb – Post Cereals (1965 – present)
• Honey Cups
• Honey-ful Wheat – Mom's Best Naturals
• Honey Graham Life – Quaker Oats (2004)
• Honey Graham Oh's – Quaker Oats
• Honey Graham Squares – Malt-O-Meal
• Honey Nut Clusters – General Mills
• Honey Crisps – Honeywell Cereals
• Raisin Crisps – Honeywell Cereals
• Honey Nut Corn Flakes – Kellogg's – (1981 – present)
• Honey Nut Shredded Wheat – Post
• Honey Nut Toasty O's – Mom's Best Naturals
• Honey & Oat Blenders – Malt-O-Meal
• Honey Smacks – Kellogg's – (1953 – present)
• Hot Wheels – Ralston – (1990)
• Hulk Cereal – Post (2003)
• Disney Hunny B's Honey-Graham – Kellogg's/Disney (2002–2006)

I

• Ice Cream Cones – (1987) (Limited edition availability in 2003)

J

• Jurassic Park Crunch – General Mills (1997)
• Jets – General Mills (c. late-1950s to early-1970s)
• Just Right – Kellogg's
• Janoffie pie – Sweden (Mid 1914– July 1926)

K

• Kaboom! – General Mills (1969 – present: Limited Distribution)
• Kashi
• Keebler Cookie Crunch Cereal – Kellogg's (2008)
• King Vitaman – Quaker Oats (1970 – present)
• Kix – General Mills (1937 – present)
  • Berry Berry Kix
  • Honey Kix
• Koko Krunch – Nestlé – (Asia)
• Krispy Kritters 1960s – 1980s General Foods
• Krumbles-Kellogg's (1913–1973 [approx])
• Krunchios (1989 [approx])
• Krusty-O's – fictional breakfast cereal, one of the many products produced from The Simpsons. This cereal was produced in limited quantities and sold at 7-Eleven convenience stores as a promotional item for The Simpsons Movie.
• Kung Fu Panda Crunchers cereal – Kellogg's / DreamWorks (2008)

Jelly Jam Jiggly Crunchy Happy O's- Kellogg's (2011)

L

• Life – Quaker (1960s-Present)
• Low Fat Granola Cereal – Sunbelt
• Lucky Charms – General Mills (1964 – present)
  • Berry Lucky Charms (2006–2009)
  • Chocolate Lucky Charms (2005 – present)

M

• Mallow Oats – Mom's Best Naturals
• Maple & Brown Sugar Life – Quaker Oats Company (2008)
• Maple & Brown Sugar Mini Spooners – Malt-O-Meal
• Marshmallow Alpha-Bits – Post Cereals
• Marshmallow Mateys – Malt-O-Meal
• Marshmallow-Blasted Froot Loops – Kellogg's (1998–2005)
• Magic Puffs Cereal – General Mills (1970s)
• Maximize – Bokomo
• Mickey's Magix – Kellogg's/Disney (2002)
• Mickey Mouse Magic Crunch – Post (1988–1989)
• Maypo
• Mini Swirlz Cinnamon Bun Cereal – Kellogg's – (2005–2009)
• Mini Swirlz Fudge Ripple Cereal – Kellogg's (2005–2007)
• Mini Swirlz Peanut Butter Blast Cereal – Kellogg's (2006–2007)
• Mini-Wheats – Kellogg's – (1978 – present)
• Monopoly Cereal – General Mills (2003)
• Monster Cereals – General Mills (1971 – present)
  • Boo Berry – General Mills (1973 – present)
  • Count Chocula – General Mills (1971 – present)
  • Franken Berry – General Mills (1971 – present)
  • Fruit Brute – General Mills (1974–1983)
  • Yummy Mummy – General Mills (1988–1993)
• Moonstones – Ralston (1970s)
• Morning Funnies – Ralston (1988–1989)
• Most
• Mr. T Cereal – Quaker Oats
• Mr. Wonderful's Surprise – General Mills (1970s)
• Mud & Bugs – Kellogg's/Disney (2003–2006)
• Muesli
• Mueslix – Kellogg's (1980s–Present)
• Muffets – Quaker

N

• Neopets Islandberry Crunch – General Mills (2006)
• Nerds Cereal – Ralston (1985)
• Nestlé NesQuik – General Mills/Nestlé (1999 – present)
• Nickelodeon Green Slime Cereal – General Mills (2003)
• Nintendo Cereal System – Ralston/Nintendo – (1988–1989)
• Nut 'n Honey – Kellogg's
• Nutri-Grain – Kellogg's

O

• Oatbake – Kellogg's (early 1990s)
• Oatmeal Crisp – General Mills (originally "Oatmeal Raisin Crisp", now in multiple varieties)
• Oatmeal Squares – Quaker Oats (originally or previously "Oat Squares", also "Cinnamon" version)
• Oat Bran Squares – Quaker Oats
• Oatibix – Weetabix Limited (2006 – present)
• Oat Crisp – Quaker Oats (Late 1990s?-Present) (replacement for Oat Krunchies)
• Oat Krunchies – Quaker Oats (1970s–late 1990s?) Mention Image)(replaced by Crisp then Oat Crisp)
• Oatmeal Cookie Crisp – Ralston (1979–1980)
• Oats & Honey Blend – Mom's Best Naturals
• "oho!" breakfast cereals – Naujasis Nevežis (1991)
• O.J.s – Kellogg's (1980s)
• OKs – Kellog's (early 1960s)
• Oops All Berries – Quaker Oats (1997 – present) (Sporadic Availability)
• Optima Fruit & Fibre – see Fruit 'n Fibre
• Optivita – Kellogg's (Available in The UK)
• Orange Blossom – General Mills (1981)
• Organic Wild Puffs – Barbara's Bakery
• Oreo O's – Post Cereals (1998–2007)

P

• Pac-Man – General Mills (1983)
• Palaseja – Lithuania (1994)
• Peanut Butter Cookie Crisp – General Mills (2005)
• Peanut Butter Crunch – Quaker Oats (1969 – present)
• Peanut Butter Toast Crunch – General Mills (2004–2005)
• Pebbles Cereal – Post Cereals (1969 – Present)
  • Bamm-Bamm Berry Pebbles – Post (2007–2009)
  • Cinna-Crunch Pebbles – Post Cereals (1998–2001)
  • Cocoa Pebbles – Post Cereals (1970 – present)
  • Cupcake Pebbles – Post Cereals (2009–)
  • Dino Pebbles – Post Cereals (1980s- early 1990s)
  • Dino S'mores Pebbles – Post Cereals (2008)
  • Fruity Pebbles – Post Cereals (1969 – present)
  • IceBerry Pebbles – Post Cereals (2006–2007)
  • Limited Edition Smurfs Pebbles – Post Cereals (2011–)
  • Marshmallow Mania Pebbles – Post Cereals (2005–2007)
  • Marshmallow Pebbles – Post Cereals (2010–)
  • Pebbles Boulders – Post Cereals (2011–)
  • Winter Fruity Pebbles – Post Cereals (2003)
• Pep – Kellogg's
• Pink Panther Flakes – Post Cereals (1972–1974)
• Pirates of the Caribbean Cereal – Kellogg's (2006–2007)
• Pokémon Cereal – Kellogg's (2000)
• Pop-Tarts Crunch – Kellogg's (Mid 1990s)
• Powdered Donutz – General Mills (1980)
• Product 19 – Kellogg's (1967 – present)
• Pro Grain Cereal Kellogg's (1987–1988)
• Pro Starz (feat. Wayne Gretzky on the covers).
• Pronutro, Bokomo, South Africa
• Puffa Puffa Rice – Kellogg's (1967–1975)
• Puff – Kashi
• Puffed Rice – (Quaker Oats) (Malt-O-Meal)
• Puffed Wheat – (Quaker Oats) (Malt-O-Meal)
• Puffkins – UK, c.1960
• Puffins – Barbara's Bakery, early 1990s
• Punch Crunch – (Quaker Oats) (1970s)

Q

• Quake – Quaker Oats (1965–1970)
• Quake Quangaroos – Quaker Oats (1971–1974)
• Quaker 100% Natural Granola
• Quaker Oatmeal Squares – Quaker Oats
• Quaker Oh's – Quaker Oats
• Quisp – Quaker Oats (Sold on-line and in limited distribution)

R

• Rainbow Brite Cereal – Ralston (1985)
• Raisin Bran – Kellogg's – (1950 – present)
• Raisin Bran – Post
• Raisin Bran Crunch – Kellogg's (1999 – present)
• Raisin Life – Quaker Oats (1980s)
• Raisin Nut Bran – General Mills
• Raisin Squares – Kellogg's
• Raisin Wheats – Kellogg's – (?-Present)
• Ready Brek – Weetabix Limited
• Reese's Puffs – General Mills (1994 – present)
• Reptar Crunch – Post (1999)
• Rice Bubbles
• Rice Honeys Nabisco
• Rice Krinkles – Post (1951-1970s)
• Rice Krispies – Kellogg's – (1929 – present)
  • Apple Cinnamon Rice Krispies – Kellogg's (1980s–1990s)
  • Berry Krispies – Kellogg's (2006–2008)
  • Cocoa Krispies – Kellogg's (1958 – present)
  • Cocoa Krispies Choconilla – Kellogg's (2007–2009)
  • Frosted Krispies – Kellogg's (Known as Ricicles in the United Kingdom)
  • Fruity Marshmallow Krispies – Kellogg's (1987-late 1990s)
  • Honey Rice Krispies – Kellogg's – (1996 – present) (Available only in The UK)
  • Jumbo Krispies – Kellogg's (2009 – present)
  • Marshmallow Rice Krispies – Kellogg's (1982–1993)
  • Razzle Dazzle Rice Krispies – Kellogg's (1997–2000)
  • Rice Krispies With Real Strawberries – Kellogg's (2007–2009)
  • Rice Krispies Treats Cereal – Kellogg's (1993 – present)
  • Rice Krispies with Vanilla Flavour – Kellogg's (Available only in Canada)
  • Strawberry Rice Krispies – Kellogg's (1983) and (1997)
• Richard Petty 43's – General Mills
• Rocky Road – General Mills (1986)
• Rail Road tracks – Joey Mickladlen (1986)

S

• Shredded Oats – Barbara's Bakery, 1980s
• Shreddd Spoonfuls – Barbara's Bakery, 1980s
• Shredded Wheat – Post Cereals (originally Nabisco Shredded Wheat) Barbara's Bakery (US), Cereal Partners (UK) – (variants and generic versions sold under various names)
• Shreddies – General Mills/Cereal Partners (generic equivalent sold under many different names)
• Shrek's (NOT Donkey's) – Shrek-themed cereal made by General Mills
• Sir Grapefellow – General Mills (1972)
• Slimer! And The Real Ghosterbusters Cereal – Ralston ( Early 1990s)
• Honey Smacks – Kellogg's (originally "Sugar Smacks")
• Smart Bran
• Smart Start
• S'mores Grahams or S'mores Crunch – General Mills (1980s–1990s)
• Smorz – Kellogg's (2003 – present)
• Smurf Berry Crunch – Post Cereals (1983)
• Smurf Magic Berries – Post Cereals (1987-Early 1990s)
• Snow Flakes – Nestlé (Eastern Europe, Asia and South America)
• Special K – Kellogg's (1955 – present)
• Special K Chocolatey Delight – Kellogg's
• Special K Cinnamon Pecan – Kellogg's
• Special K Blueberry – Kellogg's
• Special K Red Berries – Kellogg's (2001 – present)
• Special K Vanilla Almond – Kellogg's
• Special K Fruit and Yogurt – Kellogg's
• Special K Protein Plus – Kellogg's
• Spider-Man – Ralston (1995)
• Spider-Man Cereal – Kellogg's (2002) (2004)
• Spiderman 3 Cereal – General Mills (2007)
• SpongeBob SquarePants – Kellogg's (2004–2007)
• Sprinkle Spangles – General Mills (Early 1990s)
• Stars – Kellogg's (1960s)
• Star Wars cereal – Kellogg's (c.2005)
• Start – Kellogg's
• Strawberry Blasted Honeycomb – Post Cereals
• Strawberry Squares – Kellogg's (1980s)
• Strawberry Shortcake – General Mills (1980s)
• Sugar Crisp – Post Cereals (1949 – present)
• Sugar Jets – General Mills (1950s)
• Sugar Puffs
• Sugar Sprinkled Twinkles – General Mills (1960–1965)
• Sultana Bran – Kellogg's (Australia and New Zealand)
• Sun Crunchers – General Mills (discontinued) (1990s)
• Sun Flakes – Ralston (discontinued)
• Superman Stars – Post Cereals
• Sweetened Wheat-fuls – Mom's Best Naturals
• S.W. Graham – Kellogg's (1980s)

T

• Team Flakes – Nabisco
• Teddy Grahams Breakfast Bears Graham Cereal – Nabisco (1990)
• Teenage Mutant Ninja Turtles – Ralston (1989–1991)
• Temptations French Vanilla Cereal – Kellogg's (1995)
• Temptations Honey Roasted Pecan Cereal – Kellogg's (1995)
• Tiger Power – Kellogg's (2004–2006)
• Tiny Toon Adventures Cereal – Quaker (1990)
• Toasted Cinnamon Squares – Mom's Best Naturals
• Toasted Wheat-fuls – Mom's Best Naturals
• Toasties – Post Cereals
• Tony's Cinnamon Krunchers – Kellogg's (2003–2005)
• Tony's Turboz – Kellogg's (2005 – present)
• Total – General Mills (1961–present)
  • Total Cinnamon Crunch
  • Total Cranberry Crunch
  • Total Honey Clusters
  • Total Raisin Bran
• Triple Snack – Kellogg's (ca 1965–1967)
• Triples
• Trix – General Mills (1954 – present)
• Twinkles – General Mills (1960s)

U

• Ultima Organic Cereals – Barbara's Bakery
• Uncle Sam Cereal – U.S. Mills (1908 – present)
• Undercover Bears – General Mills (1990–1991)
• Urkel-Os – Ralston (1991)

V

• Vanilla Cookie Crisp – Ralcorp (Late 1970s-Early 1980s)
• Vanilly Crunch – Quaker Oats (1970s)
• Vanilla Yogurt Crunch Life – Quaker Oats Company (2005– July 2008)
• Vector – Kellogg's (Only sold in Canada)
• Vive – Kellogg's – (2001 – present)

W-Z

• Wackies – General Mills (1965–1967)
• Waffelos – Ralston (Late 1970s-early 1980s)
• Waffle Crisp – Post Cereals (1996 – present)
• Weet-Bix – Sanitarium Health Food Company
• Weetabix – Weetabix Limited – (generic equivalent branded as "Whole-wheat biscuits" or similar)
• Weetabix Minis – Weetabix Limited
• Weetos – Weetabix Limited
• Wheat Honeys Nabisco
• Wheat Stax – General Mills – (1966)
• Wheatena
• Wheaties – General Mills – "The Breakfast of Champions" – (1924 – present)
• Wild Animal Crunch – Kellogg's (2008–2009)
• Yog-Active

See also

• Breakfast cereal
• List of breakfast cereal advertising characters