Outline of marketing
From Wikipedia, the free encyclopedia
(Redirected from List of marketing topics)
The following outline is provided as an overview of and topical guide to marketing:
Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals' or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.
Contents
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[edit] Overview
- Business model
- Consumer
- Core
- Core competency
- Customer
- Economies of scope
- End-user
- Experience curve effects
- Market
- Marketing
- Sales
- Salesman
- Sustainable competitive advantage
- Value
[edit] Branches of marketing
[edit] Subdisciplines and components of marketing
- Consumer behavior
- Distribution
- Marketing management
- Marketing research
- Marketing strategy
- Pricing
- Product management
- Promotion (marketing)
[edit] Marketing paradigms
Main article: Marketing paradigms
- Relationship marketing
- Network marketing
- Diversity marketing
- Evangelism marketing
- Consumer Culture Theory (CCT)
[edit] Customer experience management (CEM)
Main article: Customer experience management
- Brand experience
- Customer interface
- CEM integration
- CEM organization
- Experiential innovation
- Experiential marketing
- Experiential platform
- Experiential world
[edit] Marketing strategies
Main article: Marketing strategies
- Market dominance strategies
- Porter generic strategies
- Mass customization
- Vendor lock-in
- Scenario planning
[edit] Growth strategies
- Main articles: Growth strategies and Growth Platforms
- Aggressiveness strategies
- Horizontal integration
- Innovation
- Innovation strategies
- Profit impact on marketing strategy
- Vertical integration
[edit] Marketing warfare strategies
Main article: Marketing warfare strategies
- Defensive marketing warfare strategies
- Flanking marketing warfare strategies
- Guerrilla marketing warfare strategies
- Offensive marketing warfare strategies
[edit] History
Main article: History of marketing
[edit] General marketing concepts
[edit] Consumer behavior
Main article: Consumer behavior
- Aspirational age
- Aspirational Brand
- Buyer decision processes
- Choice Modelling
- Demographics
- Lifestyle
- Maslow's hierarchy of needs
[edit] Direct marketing
Main article: Direct marketing
- Database marketing
- Direct Marketing Association
- Multi-level marketing
- Pyramid scheme
- Specialty catalogs
- Telemarketing
[edit] Distribution
Main article: Distribution (business)
[edit] Retail outlets
Main article: Retail
- Convenience store
- Department store
- Dollar store
- Franchising
- Retailers' cooperative
- Shopping mall
- Supermarket
[edit] Marketing management
Main article: Marketing management
[edit] Marketing research
Main article: Marketing research
- Master of Marketing Research
- Experimental techniques
- Observational techniques
- Qualitative marketing research
[edit] Data analysis techniques used in marketing research
- Choice Modelling
- Cluster analysis
- Conjoint analysis
- Cross tab
- Discriminant analysis
- Factor analysis
- Intent scale translation
- Logit analysis
- Multi dimensional scaling
- Preference-rank translation
- Preference regression
[edit] Industry or market research
Main article: Industry or market research
- Benchmarking
- Competitor analysis
- Ecological model of competition
- Environmental scanning
- Porter 5 forces analysis
- SWOT Analysis
[edit] Quantitative marketing research
Main article: Quantitative marketing research
[edit] Sampling
Main article: Sampling (statistics)
- Cluster sampling
- Multistage sampling
- Nonprobability sampling
- Simple random sampling
- Stratified sampling
- Systematic sampling
[edit] Pricing
Main article: Pricing
- Barter
- Choice Modelling
- Competitor indexing
- Cost-plus pricing
- Discounts and allowances
- Geographical pricing and price zoning
- Penetration pricing
- Joint product pricing
- Price
- Price discrimination
- Price elasticity of demand
- Price points
- Pricing objectives
- Pricing for profit maximization
- Psychological pricing
- Rate of return pricing
- Transfer pricing
- Variable pricing and real-time pricing
- Willingness to pay
[edit] Product management
Main article: Product management
- Product
- Product differentiation
- Product life cycle management
- Crossing the Chasm
- Technology lifecycle
- Life cycle cost analysis
- Planned obsolescence
- Product line
- Whole product
- Product portfolio
[edit] Brand management
Main articles: Brand and Brand management
- Brand alliances
- Brand equity
- Private brand
- Corporate branding
- Family branding
- Individual branding
- Corporate identity
- Trademark
- List of fictional brands
[edit] Packaging and labelling
Main article: Packaging and labelling
[edit] New product development
Main article: New product development
[edit] Positioning
Main article: Positioning (marketing)
- Discriminant analysis
- Factor analysis
- Multi dimensional scaling
- Perceptual mapping
- Preference regression
[edit] Promotion
Main article: Promotion (marketing)
[edit] Advertising
Main article: Advertising
- Advertising campaign
- Advertising slogan
- Ambush marketing
- Community marketing
- Billboard (advertising)
- Nielsen ratings
- Product placement
- Q Score
- Mass media
- Mind share
- Sex in advertising
- Family in advertising
- Subliminal advertising
- Subvertising
- Television commercial
[edit] Marketing communications
- Integrated Marketing Communications
- Kelman's source characteristics
- Marketing communications planning framework
[edit] Publicity
- Corporate image
- Doing a Ratner
- Public relations
- Trade fairs
- Undercover marketing
- Viral marketing
- Word of mouth and buzz
[edit] Sales and sales promotion
Main articles: Sales and Sales promotion
[edit] Services marketing
Main article: Services marketing
[edit] Services marketing
Main article: Services marketing
- Service
- Borderless Selling
- Quality
- Gaps analysis
- Complaints handling
- Experience economy
- Service sector
- Service mark
[edit] Persons infuential in the field of marketing
[edit] Lists
- Outline of business management
- Outline of economics
- Outline of finance
- Outline of production
- List of information technology management topics
- List of human resource management topics
- List of international trade topics
- List of accounting topics
- List of international trade topics
- List of business law topics
- List of business ethics, political economy, and philosophy of business topics
- List of business theorists
- List of economists
[edit] External links
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