Outline of marketing

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The following outline is provided as an overview of and topical guide to marketing:

Marketing refers to the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.

Overview[edit]

There is a marketing group call list marketing group

Branches of marketing[edit]

Subdisciplines and components of marketing[edit]

Marketing paradigms[edit]

Customer experience management (CEM)[edit]

Marketing strategies[edit]

Growth strategies[edit]

Main articles: Growth strategies and Growth Platforms

Marketing warfare strategies[edit]

History[edit]

General marketing concepts[edit]

Consumer behavior[edit]

Direct marketing[edit]

Distribution[edit]

Internet marketing[edit]

Retail outlets[edit]

Marketing management[edit]

Marketing research[edit]

Data analysis techniques used in marketing research[edit]

Industry or market research[edit]

Quantitative marketing research[edit]

Sampling[edit]

Pricing[edit]

Product management[edit]

Brand management[edit]

Packaging and labelling[edit]

New product development[edit]

Positioning[edit]

Promotion[edit]

Advertising[edit]

Marketing communications[edit]

Publicity[edit]

Sales and sales promotion[edit]

Services marketing[edit]

Services marketing[edit]

Persons influential in the field of marketing[edit]

Lists[edit]

External links[edit]