List of trademark case law

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This list contains an alphabetical listing of historically significant or leading case law in the area of trademark law.

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  • KP Permanent Make-Up, Inc. v. Lasting Impression I. Inc. 543 U.S. 111, 124 (2004) ("a plaintiff claiming infringement of an incontestable mark must show likelihood of consumer confusion as part of the prima facie case, ... while the defendant has no independent burden to negate the likelihood of any confusion in raising the affirmative defense that a term is used descriptively, not as a mark, fairly, and in good faith")

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  • Wal-Mart Stores v. Samara Brothers 529 U.S. 205 (2000) (regarding trade dress - a product's design is distinctive, and therefore protectable, only upon a showing of secondary meaning)

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  • Yale Electric Corp. v. Robertson 26 F. 2d 972 (2nd Cir. 1928) (protection of trade names; even if marks are on goods which are not in competition, the mark may be infringing if there is a significant likelihood of consumer confusion)