List of McDonald's trademarks
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| Type | Public (NYSE: MCD) |
|---|---|
| Founded | May 15, 1940 in San Bernardino, California; McDonald's Corporation, 1955 in Des Plaines, Illinois |
| Founder(s) | Dick and Mac McDonald McDonald's restaurant concept; Ray Kroc, McDonald's Corporation founder. |
| Headquarters | Oak Brook, Illinois, USA |
| Number of locations | 31,000+ worldwide[1] |
| Area served | Worldwide |
| Key people | James A. Skinner (Chairman) & (CEO) |
| Industry | Restaurants |
| Products | Fast food (hamburgers • chicken • french fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast) |
| Revenue | ▲ US$ 22.6 billion (FY 2008)[2] |
| Operating income | ▲ US$ 6.51 billion (FY 2008)[2] |
| Net income | ▲ US$ 4.31 billion (FY 2008)[2] |
| Total assets | ▲ US$ 29.2 billion (Q2 2009)[2] |
| Total equity | ▲ US$ 13.2 billion (Q2 2009)[2] |
| Employees | 400,000 (2008)[3] |
| Website | McDonalds.com |
McDonald's, like any multinational corporation or high profile company, is protective of their trademarks. The restaurant chain and its affiliates have an extensive collection of trademarks. Unless otherwise noted, these trademarks are owned by McDonald's Corporation, the American head company, and used in English speaking countries.[4]
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[edit] Main trademark
McDonald's own name is its most valued asset, as such it is highly protected.
- McDonald's
The burgers have been a big push to more money enhalled by each fast fool outlet
[edit] General trademarks, including slogans
This list does not contain all of McDonald's slogans, just the select few it retains the active trademarks on.
- Did Somebody Say (for the slogan, "Did Somebody Say McDonald's?")
- Double double cheese cheese burger burger please please
- Extra Value Meal
- Golden Arches
- Good Jobs For Good People
- Good Time Great Taste
- Great Breaks
- Hamburger University
- Have You Had Your Break Today?
- It's a good time for the great taste of McDonald's
- Mac Attack
- Mac Tonight
- Made For You
- McDonaldland
- McDonald's All Star Racing Team
- McWorld
- Super Size
- The House That Love Built
- There's more in the middle of an Egg McMuffin than an egg in the middle of a muffin
- Tonights Dinner
- Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun
- We Love To See You Smile
- What's On Your Plate
- When the US Wins You Win
- World Famous Fries
- You Deserve A Break Today
- I'm lovin' it
[edit]
- Big Mac
- Big Xtra!
- Chicken McGrill
- Chicken McNuggets
- Egg McMuffin
- Filet-O-Fish
- Happy Meal
- McChicken
- McGrilled Chicken
- McNuggets
- Sausage McMuffin
[edit] Visual symbols of the company
See also Charitable trademarks, including related visual symbols. The restaurant chain still maintains the trademark on the Speedee Logo, its first symbol, although the character was replaced by the Golden Arches altogether in 1961.
- Birdie, the Early Bird and Design
- French Fry Box Design
- Golden Arches Logo
- Grimace and Design
- Hamburglar and Design
- Happy Meal Box Design
- Mac Tonight Design
- McDonald's Building Design
- McDonald's Racing Team Design
- Ronald McDonald and Design
- Speedee Logo
- Mayor McCheese (Mayor of McDonald Land)
- Fry-Guys
[edit]
- RMHC
- Ronald McDonald House
- Ronald McDonald House Design
- Ronald McDonald House Charities
- Ronald McDonald House Charities Logo
[edit] External links
[edit] See also
Other related QSR articles
[edit] References
- ^ McDonald's publication. "Corporate FAQ". McDonald's Corporation. http://www.mcdonalds.ca/en/aboutus/faq.aspx. Retrieved 2007-11-24.
- ^ a b c d e Overview of McDonald's key financial metrics via Wikinvest, retrieved 9/28/2009
- ^ Joe Bramhall. "McDonald's Corporation". Hoovers. http://www.hoovers.com/mcdonald's/--ID__10974--/free-co-factsheet.xhtml. Retrieved 2009-03-25.
- ^ McDonald's publication (2005-2006). "McDonald's Internet Site Terms and Conditions". McDonald's Corporation. http://www.mcdonalds.com/terms.html. Retrieved 2007-10-26.
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