|Industry||E-commerce, Payments, Advertising|
|Headquarters||New York, USA|
|Key people||Andrew Schneider (President)
Mitch Davis (CEO)
Live Gamer is an e-commerce and monetization SaaS company headquartered in New York. It facilitates transactions in digital goods for online gaming, digital entertainment and technology providers globally.
Live Gamer was founded by Mitch Davis and Andrew Schneider in 2007. Schneider currently serves as the company's president while Davis is CEO. The company provides monetization services to businesses in the interactive entertainment industry via its Elements platform.
Live Gamer also handles advertising through its GamerDNA network.
Live Gamer ventured into e-commerce in 2009 when it acquired Korean micro-transaction company, N-Cash. The N-Cash was employed by 100 games in 23 different countries. N-Cash was later rebranded to Live Gamer Asia. That same year Live Gamer also acquired Twofish, another micro-transaction platform. Both acquisitions resulted in considerable expansion of Live Gamer's commerce solutions.
Live Gamer subsequently acquired BrandPort and gamerDNA in 2011, acquisitions which also led to the formation of Live Gamer Media. BrandPort was later rebranded as Ad Elements, an advertising unit through which Live Gamer permits gamers to earn virtual currency. GamerDNA is a social media gaming platform. In 2011 comScore rated gamerDNA as the fifth largest gamer ad network in the United States and Europe.
Partnerships and customers
In 2011 Facebook announced its partnership with Live Gamer which would give developers in 13 additional countries access to additional payment methods and making Facebook Credits available to developers in virtually every country.
Initially used exclusively within the gaming industry, the Elements platform is now also used in the digital entertainment industry and by other enterprises. In total, the platform is used by approximately 145 gaming titles with access in over 23 countries.
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