Livia Firth

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Livia Firth
Firth with her husband Colin in January 2011
Born Livia Giuggioli
Rome, Italy
Alma mater Universita di Roma La Sapienza
Occupation Producer, creative director, activist, businesswoman, writer
Spouse(s) Colin Firth (1997–present)
Children 2

Livia Firth is an Italian-born documentary producer, creative director, activist, businesswoman and writer. Firth has been hailed by the media as a champion of "Eco Style" and has also been dubbed "The Queen of the Green Carpet."[1][2]


Firth started as a producer of documentaries. In Prison My Whole Life, directed by Marc Evan which Firth produced, won Best Documentary at the International Human Rights Awards in Geneva in 2007. In addition, she has also worked as a production assistant for the television miniseries Nostromo in 1996.[3]

Firth is the creative director of Eco Age, a consultancy company specializing in enabling businesses to achieve growth and add value through sustainability, founder of the Green Carpet Challenge which aims to promote ethically made outfits from fashion designers and the director of Bright Wide, an online film festival that streams social and political cinema.[4][5][6] She also co-founded "The Circle", an advocacy group for women with Annie Lennox.[7] In 2012, she launched her luxury line of clothing and accessories known as Livia Firth Design.[8]

Social action[edit]

Besides campaigns on sustainability, Firth is also a long-time supporter of Oxfam International. She became an Oxfam Global Ambassador in 2012 and has since traveled with the organization in Ethiopia, Kenya, Bangladesh and Zambia.[9]


In November 2012, Firth was awarded the United Nations "Leader of Change Award" for the Green Carpet Challenge (GCC) initiative.[10] In September 2013, she was honored with a "Fashion 4 Development Award", once again from the United Nations.[11] She has also received the "Green Award" from Harper's Bazaar Woman of the Year Awards in the same year.[12] In May 2014 Livia was honoured with an award for "Outstanding Achievement in Sustainability" at the Rainforest Alliance Gala, in New York.[13]

Personal life[edit]

Firth is married to actor Colin Firth and resides in the United Kingdom together with their two children. Her brother is Nicola Giuggioli, the CEO and founder of Eco Age.[14]


External links[edit]