Livin Out Loud

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Livin Out Loud
Background information
Origin Los Angeles, California, United States
Genres R&B, Pop, Hip hop
Labels Kin Productions
Associated acts Dminor, Crisis, Karl "Tuff Enuff" Brown
Website kinproductions.com
Members
Reuben MacCalla
Sylvia MacCalla
Lisa LaShawn
Past members
Dminor
J. Martini

Livin Out Loud is an R&B music group consisting of Reuben MacCalla, Sylvia MacCalla, Lisa LaShawn, and J Martini. All four are professionals in the entertainment industry. Sylvia MacCalla is an actor/singer/songwriter (Rent, Hairspray, Ray [stageshow], etc.); J Martini is an actor/singer/songwriter (Jersey Boys, General Hospital, etc.); Lisa LaShawn is a singer/songwriter (written for Mandy Moore and others); and Reuben MacCalla is a veteran producer/songwriter/performer.

Livin Out Loud was launched when siblings Reuben and Sylvia MacCalla collaborated with their brother, Thomas MacCalla, to form Kin Productions as a vehicle to combine their respective artistic and business talents. According to Reuben, "We've all been very blessed with the opportunity to work in an industry that we love... and the name, Livin Out Loud, is all about sharing that love."

Livin Out Loud has received praise from numerous publications on both sides of the Atlantic. The group was a featured artist in Billboard Magazine (October 4, 2009), which said:

Livin Out Loud seemingly exists in a series of alternate universes. In the United Kingdom, a handful of the R&B quarter’s singles have been in rotation at dance clubs and urban radio, remixed by prominent DJ’s for the last four years. In the American South, they’ve attracted listeners and programmers at adult R&B radio. In Japan, the act has sold 2,000 vinyl copies of the single "More Than A Fantasy," released via Mo’s Music. Not bad for a group based out of Hollywood.

In the United Kingdom, Soul and Jazz and Funk magazine (April 27, 2010) said:

LIVIN' OUT LOUD are an American four piece group who are well known to the UK soul cognoscenti. What few copies of their 2006 album What About Us that were available in Europe were quickly snapped up... The first track to be leaked from the album is called Cuz I Gotta Know (in a special Souled Out mix) and it's a smooth slice of steppers soul that will delight sophisticated groovers.

In London, Livin Out Loud achieved chart success with the single, "All That Really Matters," which went to #1 on the DJ Play list. This led to a deal with Fontana Distribution, a Universal Music Group company. Two other singles, "Lately" and "I Can’t Stop," made it onto Billboard’s Hot Adult R&B Airplay chart. "Lately" made it to #1 in several markets, including Little Rock and New Orleans. "I Can't Stop" was #39 at the time of the Billboard article. "So Amazing" was the featured track on Bob Mardis' award-winning documentary, Keeping The Faith, about rebuilding efforts by faith-based organizations after Hurricane Katrina.

Livin Out Loud's music can be found on music download sites such as iTunes, Amazon, etc. Their CD entitled What About Us (Special Edition) is available in specialty stores in Louisiana, Arkansas, Alabama, Georgia, and South Carolina, with nationwide USA release scheduled for Thanksgiving 2008. In 2010, the music video, "Brokeazz (Radio Edit)," received over 300,000 YouTube views in the first few months of its release (click on link to view: [1]). In the UK, Urban Essentials released the single, "Cuz I Gotta Know (Souled Out Mix)," in anticipation of the group's new album later in the year.

[edit] Discography

Livin Out Loud - 2000
Live At Humphrey's - 2002
Then and Now - 2004
What About Us - 2006
What About Us (Special Edition) - 2008

Singles

The Singles: More Than a Fantasy/Come On Baby - 2003
Where's The Love (Single) - 2005
What About Us (CD Single) - 2006
All That Really Matters (CD Single) - 2007
Lately - 2008 (US only)
I Can't Stop - 2008 (US only)
Brokeazz (Radio Edit) - 2010
Cuz I Gotta Know (Souled Out Mix) - 2010 (UK only)

[edit] Photo gallery

[edit] External links

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