Lloyd Bitzer (born 1931) is Professor Emeritus at the University of Wisconsin–Madison College of Letters and Science. As a rhetorician he is best known for the concept of "the rhetorical situation." Marilyn Young has characterized him as "one of the most respected rhetoricians of the latter half of the twentieth century."
- Bitzer. L. (1968). The rhetorical situation. Philosophy and rhetoric. 1:1. 1-14.
- Young, M. J. (2001). Lloyd F. Bitzer: Rhetorical situation, public knowledge, and audience dynamics. In J.A. Kuypers and A. King (Eds.) Twentieth-century roots of rhetorical studies (pp. 275-6). Westport, CT: Greenwood Press.
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