Load Me Up

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"Load Me Up"
Single by Matthew Good Band
from the album Beautiful Midnight
Released December 1999
Recorded February - April 1999
Genre Alternative rock
Length 3:40
Label Universal Music Canada (Canada)
Atlantic Records (US)
Writer(s) Matthew Good, Ian Browne, Dave Genn, Rich Priske
Producer(s) Warne Livesey
Matthew Good Band singles chronology
"Hello Time Bomb"
(1999)
"Load Me Up"
(1999)
"Strange Days"
(2000)

"Load Me Up" is the second single from Canadian group Matthew Good Band's third studio album, Beautiful Midnight. The song reached #1 on Canada's Rock chart.[1] It is featured on MuchMusic's compilation album, Big Shiny Tunes 5. It remains to be one of the band's most popular songs.

Music video[edit]

The music video features a dream sequence of all four band members being chased through a building by dozens of school uniformed students. The band runs up the stairs to the roof and jumps into a body of water, to which all the students follow. Everyone of the band members are tackled into the water one by one by the students. As Good is tackled, the video then forwards to Good sliding into a soaked soccer field. As he looks up, he sees the students at the other side of the field taunting him. One student (the same one who tackled him) spits at Good from the top of the group. Good proceeds to run towards them. He jumps into the group of students, only to be quickly defeated, shown lying on the ground with his eyes closed.

The controversial ending of the video features Good waking up in his bedroom and seeing the girl who tackled him and spat at him in his dream staring at him. The camera then slowly moves behind the girl, showing a large knife in her hand behind her back as the video cuts to black.

Filming[edit]

The music video was directed by Bill Morrison and produced by Paddy Gillen. The video was filmed over a three-day period in many popular locations in Vancouver, such as the Pacific Coliseum, the Pacific National Exhibition and the Vancouver Aquatic Centre. The video had the highest budget of any MGB music video, costing an estimated $150,000.[2]

Awards and nominations[edit]

Preceded by
"Take a Picture" by Filter
Canadian RPM Rock/Alternative 30 number-one single
March 13, 2000
Succeeded by
"Otherside" by Red Hot Chili Peppers

References[edit]

  1. ^ "Rock/Alternative - Volume 70, No. 19, March 13, 2000". RPM. March 13, 2000. 
  2. ^ "Matthew Good Band - Load Me Up (With Commentary)". YouTube/Vevo. Retrieved 2010-08-24. 
  3. ^ List of MuchMusic Video Award winners for Best Video
  4. ^ MuchLoud Best Rock Video Winners
  5. ^ "2001 Best Video". junoawards.ca. Retrieved 2013-03-19. 
  6. ^ "MuchMusic Countdown - Fri, Mar 17, 2000". MuchMusic. Retrieved 2010-05-18. 

External links[edit]