|Traded as||BM&F Bovespa: RENT3
|Headquarters||Belo Horizonte, Brazil|
|Key people||Eugênio Pacelli Mattar, (CEO)
José Salim Mattar Junior, (Chairman)
|Revenue||US$ 1.5 billion (2012) |
|Net income||US$ 117.5 million (2012) |
Localiza has a network consisted of 524 car rental branches in Brazil and in other eight countries, 240 of which are owned directly and 195 of which are franchised in Brazil, in 280 cities around the country. being 50 branches are franchised abroad in 44 cities in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay.
In addition to the rental car company also operates in the business of leasing and fleet management, and grant franchises for the sale of used cars from its fleet to renew the order process, these businesses are complementary and mutually reinforcing.
Currently the company has over 110.000 cars from brands like Volkswagen, Fiat, Renault, Chevrolet and other nine automotive companies. Localiza competes with JSL, Locamérica, Unidas and others car rental companies.