|Slogan||Your company is awesome. Your logo design and brand should be too.|
|Type of site||E-commerce|
Logoworks.com is an online graphic design company that provides logo design, brochure design, web design, and advertising services primarily for small businesses. The company offers graphic design and related services to its customers through an interactive online process that connects customers with Logoworks’ proprietary designer community.
Owned by Old Slip Group, a New York City based growth equity firm focused on investing in and operating privately held companies, Logoworks’ goal is to become a key provider of affordable professional design for small businesses, charities or independent projects.
The company was founded in 2001 by Morgan Lynch and Joey Dempster. In 2005, Logoworks received $9.3 million in funding from Benchmark Capital. The company has also received venture funding from Highway 12 and Shasta Ventures. Until 2006, Logoworks was operated under privately held company, Arteis. Arteis manages Logoworks's (and other related companies') graphic designers. In April 2007, Arteis was acquired by Hewlett-Packard.
Three months after HP temporarily shut down activity in April 2012, OldSlip Group acquired Logoworks and restarted operations in September 2012. The current management team is composed of several former Logoworks employees, and members of the former Logoworks design community.
In 2005, the company came under criticism for posting two apparently plagiarized logos on their site. Criticism from individuals in the blogosphere and on internet forums prompted the company to respond on one such internet forum stating the company takes plagiarism seriously. The two designers who copied logo designs were immediately terminated and the offending logos were removed from the Logoworks website. Logoworks also apologized for the mistake and claims to have taken several internal steps to prevent this problem from recurring. To date, Logoworks claims to maintain a strict, zero-tolerance policy toward plagiarism of any kind.
Logoworks clients are assigned several graphic designers, who offer multiple logo options for the client to choose from. Designers working for the firm are internally rated, which determines the number and type of projects they can work on. Currently, Logoworks employs both internal and freelance designers.
Upon purchasing one of the logo design packages, customers are asked to complete a creative brief, providing more information on their business or project and on the type of design they are looking for. After three business days, customers receive initial compositions prepared by different designers. Subsequently, customers can select one of these compositions and start an iterative revision process.
Although Logoworks’ initial focus was logo design, it also provides other design services such as business cards, stationary, websites, brochures, etc. In addition, Logoworks offers printing services as well as promotional material.
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