October 30, 1926
|Died||July 6, 2007(aged 80)|
|Occupation||advertising executive, author and columnist|
|Spouse(s)||Marc Wyse (divorced)
Lee Guber (until his death)
--Katherine Wyse Goldman
Lois Wyse (October 30, 1926 - July 6, 2007) was an American advertising executive, author and columnist. At the time of her death, Wyse was credited with writing more than 60 books on diverse topics such as business, love and family.
Early life and career
Born Lois Wohlgemuth to a Jewish family in Cleveland, Ohio, she started working as a journalist at the age of 17 for The Cleveland News and The Cleveland Press. At 18, she worked on a piece for Life magazine with photographer Alfred Eisenstaedt. She later worked for Vogue and Cosmopolitan.
At a Cleveland-based advertising agency she co-founded, Wyse Advertising; she came up with a tagline for a small Orrville, Ohio company called The J.M. Smucker Co. that made them famous throughout the United States - "With a name like Smucker's, it has to be good". She also advised Carl Stokes on his successful campaign to be elected as Mayor of Cleveland in 1967. She also suggested the small retail chain called Bed and Bath would fare better as Bed, Bath & Beyond.
Wyse had her first book, The I Don't Want to Go to Bed Book for Boys, published by Macmillan in 1963. She wrote prolifically over the next few years, including books of poetry best described as "commercial poetry or greeting card gift booklets". One of these volumes Love Poems for the Very Married published in 1967 sold over 200,000 copies.
She also wrote a couple of novels, The Rosemary Touch (1974) and Kiss Inc. (1977). Good Housekeeping published a weekly column on her life and family called "The Way We Are". She wrote about love, family and career issues in Funny, You Don't Look Like a Grandmother (1989).
Lois and her first husband Marc Wyse divorced in 1980; they had two children, Katherine Wyse Goldman and Robert Wyse. In 1982, she remarried to theatrical producer Lee Guber. Guber died in 1988. In 1990, she remarried to Harvey Meyerhoff, son of businessman Joseph Meyerhoff. Her funeral was held at Congregation Emanu-El in Manhattan.
- AP via Forbes, "Ad Exec, Author Wyse Dies" July 6 2007
- Washington Post: "Gene makes a plea for religious misunderstanding" By Gene Weingarten June 20, 2013
- New York Times: "Lois Wyse, Ad Wordsmith and Prolific Author, Dies at 80" By CLAUDIA H. DEUTSCH July 7, 2007
- The Plain Dealer: "Marc Wyse remembered as advertising legend" by Janet H. Cho July 05, 2011
- Baltimore Sun: "It Was A Good Year To Stroll Down The Aisle" By LAURA CHARLES December 30, 1990
- USA Today: "Smucker's ad executive dies at 80" By Larry Mcshane July 6, 2007