London Buses route 394
|Garage||Ash Grove (HK)|
|Vehicle||Dennis Dart SLF 8.8m / Caetano Slimbus
Alexander Dennis Enviro200 Dart 8.9m
|Peak vehicle requirement||10|
|Start||Homerton University Hospital|
|Length||7 miles (11 km)|
|Frequency||About every 12-15 minutes|
|Journey time||29-55 minutes|
|London Transport portal|
The 394, originally called the Shoreditch Hoppa, was started in September 2001 under a London Service Permit. It was developed to address the lack of public transport running east to west across Shoreditch and funded as part of the New Deal for Communities (NDC). The NDC purchased two custom-made buses and appointed Hackney Community Transport (later renamed HCT Group) to run the service following a competitive tendering process.
The service started in September 2001, initially running at a half-hourly frequency between Tolpuddle Street in Islington and Broadway Market. It was operated with two Renault minibuses in a unique blue livery and served several roads with no other bus routes. Passenger numbers rose rapidly to 2,200 per week and Transport for London agreed to integrate the Shoreditch Hoppa into the mainstream London Buses network, with a route number and inclusion on network maps.
Transport for London awarded HCT Group subsidiary CT Plus a contract to run route 394 in March 2003. The contract was retained by HCT when the route again came up for tender. When the new contract began, the route was extended to Homerton and the vehicles on the route changed to low-floor Dennis Dart SLF single-deckers. The frequency of the route was increased; from initially using just two vehicles, it now requires 10 buses.
In October 2009, a baby was born on a bus operating route 394. The baby was given the middle name Dennis after the manufacturer of the bus.
Current route 
- Homerton University Hospital Homerton Row
- Mare Street for Hackney Downs Station
- Hackney Central Station
- Broadway Market
- Hoxton Street
- Angel Station
- Islington Tolpuddle Street
Route 394 links the busy boroughs of Hackney and Islington, and visits the culturally significant areas of London Fields and Hoxton. Its route was featured in Time Out London magazine in March 2009.
See also 
- Making the Connections: Final Report on Transport and Social Exclusion, report by Social Exclusion Unit of HM Government, February 2003
- 1997 - 2003 on HCT Group website, retrieved 2009-10-18
- Aldridge, John (October 2001). "Hackney's Harriers herald East End innovation". Buses (Ian Allan Publishing) (559): 13.
- Our red bus routes on HCT Group website, retrieved 2009-10-09
- Aldridge, John (January 2011). "In London: North of the Thames, hail-&-ride is alive and thriving". Buses (Ian Allan Publishing) (670): 25.
- Irvine, Chris (27 October 2009). "Baby born on London bus named Dennis after manufacturer". Daily Telegraph.
- Route 394 on londonbusroutes.net retrieved 2009-10-01
- Bus Route 394: Angel Islington to Hackney Time Out London, 2 March 2009
- Bus route maps for 394 on Transport for London website
- official Route Performance report for 394
- Transport for London
- Our red bus routes on HCT Group website