London Fashion Week
|London Fashion Week|
|Genre||fashion catwalk shows and surrounding events|
|Attendance||over 5,000 press and buyers|
|Organised by||British Fashion Council for the London Development Agency with help from the Department for Business, Innovation and Skills|
Organised by the British Fashion Council (BFC) for the London Development Agency with help from the Department for Business, Innovation and Skills, London Fashion Week first took place in 1984. It currently ranks alongside New York, Paris and Milan as one of the 'Big Four' fashion weeks. It presents itself to funders as a trade event that also attracts significant press attention and benefit to taxpayers. It is also able to get an official sponsorship from Mercedes-Benz, a worldwide known automobile brand and global hairdressing company Toni & Guy. It states that it is attended by over 5,000 press and buyers, and has estimated orders of £40 million or £100 million. A retail-focused event, London Fashion Weekend, takes place immediately afterwards at the same venue and is open to the general public.
The UK fashion industry is estimated to support 797,000 jobs (source: Oxford Economics 2014). This is a decrease of 2.3% from 2009.
The current venue for most of the "on-schedule" events is Somerset House in central London, where a large marquee in the central courtyard hosts a series of catwalk shows by top designers and fashion houses, while an exhibition, housed within Somerset House itself, shows over 150 designers. However, many "off-schedule" events, such as Vauxhall Fashion Scout and On|Off, are organised by other private-funded groups and take place at other venues in central London.
Live video stream
In Spring 2010, London Fashion Week became the first major fashion week to fully embrace digital media when it offered all designers who were showing their collections on the catwalk at Somerset House the opportunity to broadcast their shows live on the internet. The video stream can be seen on London Fashion Week's website.
London Collections Men
In Summer 2012, London for the first time introduced London Collections Men, in addition to the collections shows in spring / summer and autumn / winter.
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- Rice, Simon (2010-02-19). "Independent newspaper article". The Independent (London). Retrieved 2010-03-10.
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