London International Awards

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London International Awards
London International Awards Gold Banner.jpg
London International Awards logo
Awarded for creativity, innovative ideas, and new technology in advertising, digital media, production, design, and music & sound
Country Worldwide
First awarded 1986
Official website www.liaawards.com

The London International Awards (LIA, formerly known as London International Advertising Awards, LIAA) are a worldwide awards annually honoring legends, pioneers, and embodiments of excellence in advertising, digital media, production, design, and music & sound. It was the first truly international award of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury.[1]

History[edit]

The awards, founded in 1986 by President Barbara Levy, began by celebrating advertising in the realms of film, television, print, and radio internationally, evolving since its inception into 15 unique media types: Billboard, Design, Digital, Integration, Non-Traditional, Package Design, Poster, Print, Radio, The NEW, Music Video, Branded Entertainment, and three categories of Television/Cinema/Online Film that separate Music, Production, and Post-Production aspects.[2] In 2004, the word "Advertising" was removed from the competition's name to reflect the fact that it observes more than just "advertising" in an ever-changing industry.[3]

Most recently in 2009, LIA, along with creative Faris Yakob, developed "The NEW,"[4] a category that takes notice of new kinds of ideas rather than merely new ideas, for works that demonstrate concepts that don't fit comfortably among the standard media divisions.[2]

As of 2014, LIA has one main office in New York City.[5]

Judging[edit]

The statue for the Grand LIA award
Grand LIA Award

LIA is one of the largest and most comprehensive awards programs in its field, with an official 2012 press release stating that the competition received over 15,000 entries from 76 countries.[6] The ten LIA Jury panels, each one headed by a Jury President, are composed of nearly 100 experienced members of agencies, production companies, design houses, and technology companies. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the finalists, with each Jury given the non-compulsory opportunity to award a Grand LIA to a piece of work that has received a Gold statue. Judging is held annually in Las Vegas over a 7-10 day period at the Encore/Wynn Las Vegas in late September/early October.[2]

Fewer than 3% of entries receive any award at all,[7][8] while less than 1% are awarded Gold statues.[9]

Awards[edit]

The statue for the Gold LIA award
Gold LIA Award

For 26 years, LIA held its awards ceremony in London, choosing in 2012 to end the tradition in favor of using the budget for the one night awards presentation to bring a small group of young International Creatives from around the world together to share their experiences and to discuss the future of advertising, design, production, brand-building and the overall state of the creative global markets.[10] (See: Creative Conversations)

In 1985, LIA commissioned a British art student named Mary Griffiths to design the LIA statue. The 17" LIA statue is a winged figure that is hand cast in metal prior to a gold, silver, bronze, or black plating (for Grand LIA winners). It stands on a custom black nickel finished base with an engraved plate displaying the year, the medium, the category, the client/brand and the recipient's name and location.[11]

For the first time in 2010, the same year as the Awards' 25th Anniversary,[12] LIA awarded Network of the Year, Agency of the Year, and Production Company of the Year. Subsequently in 2011, LIA added Post-Production Company of the Year.[13]

In 2011, LIA gave a one-off award sponsored by JetBlue to filmmaker Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold, dubbed "The Greatest Award Ever Sold," for its analysis of product placement and the inner workings of the ad industry.[14]

Entries submitted for consideration are required to have been broadcast, published, or released commercially with client approval in order to become part of the competition, accompanied by the payment of a required fee based on the category of media.[15]

Each year, LIA publishes a hardbound, full-color Annual that showcases all of the winners and finalists from that given year, and is sent complimentary to all entrants.[2][16]

Creative Conversations[edit]

As a way of giving back to the industry, LIA launched the 'Creative Conversations' program in 2012. Composed of educational discussions centered on the future of advertising, brand-building and production, the campaign is enforced through a series of seminars, lunches, and dinners during Judging Week whose organization and expenses, including that of travel and hotel accommodations, are wholly funded by LIA.[17] A large part of the experience's purpose is to bridge relationships between veteran speakers and junior "Young Creatives" from across the globe, the advertising industry's "great teachers and... young, energetic" minds.[18] The 2012 speakers included: Ted Royer, Susan Credle, Israel Diaz, Sonal Dabral, Tony Calcao, Jeremy Craigen, Faris Yakob, Neil French, Phil Growick, Doerte Spengler-Ahrens, Bob Garfield, Jonathon Ker, Ralph van Dijk, and Scott Elias. In 2013, this "intimate, invitation-only event" occurred again with sixty-five scrupulously selected junior creatives.[17] 2013's Keynote Speaker was Daymond John. Additional speakers included Tham Khai Meng, Amir Kassaei, Tony Granger, Mark Tutssel, Nick Law, David Guerrero, Emma Wilkie, Raphael Aflalo, Laura Gregory, Ralph van Dijk, Faris Yakob, Katrina Lantos Swett, Sheridan Thomas and Rosie Siman.[19] The Keynote Speaker for 2014 will once again be Daymond John.[20]

References[edit]

  1. ^ AdNews: London International Awards
  2. ^ a b c d About LIA
  3. ^ London International Awards 2004 Winners & Finalists Annual, Colourscan Co Pte Ltd., 2004
  4. ^ Pont, Simon (2013). Digital State: How the Internet is Changing Everything. Kogan Page, ISBN 978-0749468866
  5. ^ Contact LIA
  6. ^ "DDB Group New Zealand Wins a Silver and 2 Bronzes at the 27th Annual London International Awards" Press Release, November 5, 2012
  7. ^ LIA 2012 Winners & Finalists
  8. ^ Macleod, Duncan: "London International Awards 2012" The Inspiration Room, November 13, 2012
  9. ^ Villanueva-Ong, Yoly: "Awards! Awards! Awards!" philSTAR, November 16, 2009
  10. ^ "LIA 2012 Judging and Inaugural Creative Conversations" Press Release, October 23, 2012
  11. ^ "London International Award" R.S. Owens, Prestige Awards
  12. ^ "London International Awards Honours Network of the Year Agency of the Year Production Company of the Year" Shoot Publicity Wire, November 8, 2010
  13. ^ "Awards - The Mill" The Mill
  14. ^ London International Awards 2011 26th Annual Winners & Finalists, ISSN 1793-6039, Colourscan Co Pte Ltd, 2011
  15. ^ "Entry Eligibility"
  16. ^ London International Awards 2008 23rd Annual Winners & Finalists, ISSN 1793-6039, Colourscan Co Pte Ltd, 2008
  17. ^ a b "London International Awards Call for Entry Now Open - 31 picked for jury duty from USA/Canada" Campaign Brief, May 12, 2013
  18. ^ Daniel Hang Li, Ogilvy & Mather Shanghai, China
  19. ^ 2013 'Creative Conversations' Speakers'
  20. ^ 2014 'Creative Conversations'

External links[edit]