London Amora is a European touring exhibition dedicated to love, relationships and sexual wellbeing. Covering nine zones, it is the world's first visitor attraction dedicated to these themes. The first city toured was London where Amora ran for 15 months starting April 2007 and was located in Piccadilly Circus.
Media reports in the UK ranging from the BBC in which Amora was titled "Let's Talk Sex In The City" in reference to the popular HBO series  to the much more extrovert reporting of The Sun whose report includes full colour photographs; and in its online version a video of some of the interactive animatronic exhibits.
Tracey Cox, sex and relationship expert, said: “You can walk in to that place knowing nothing about relationships or sex and come out pretty much knowing everything there is to know, and able to go and have a very satisfying relationship.”
Sarah Brewer, "The British have been very reserved about sex but are now more open than they have ever been."
Ann Hooper, “Amora draws you in and make you feel as though you’ve been able to learn something intimate and exciting about yourself. Human beings love finding out more about their nature.”
Kevan Wylie, General Secretary of the European Federation of Sexology commented: “I am pleased to support the launch of Amora. Anything that helps people to have the confidence to share ideas, desires and wishes with their partners must be welcomed and encouraged.