LongHorn Steakhouse

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LongHorn Steakhouse
Type Wholly owned subsidiary
Industry Restaurant
Genre Steak house
Founded Atlanta, Georgia
(1981 (1981))
Founder(s) George McKerrow, Jr.
Headquarters 1000 Darden Center Drive
Orlando, Florida, U.S. 32837
Number of locations 354 (2011)
Area served United States
Key people Clarence Otis, Jr.
(CEO/Chairman of Darden)
Products Steaks, Chicken, Burgers Salads
Parent Darden Restaurants, Inc. (formerly operated by Rare Hospitality)
Website longhornsteakhouse.com
References: [1][2]
A LongHorn Steakhouse in Westland, Michigan.

LongHorn Steakhouse is an American casual dining restaurant chain that is owned and operated by Darden Restaurants, Inc., headquartered in Orlando, Florida.[2] As of Feb 22, 2013, LongHorn Steakhouse operated over 370 restaurants in 35 states.[2]

History[edit]

LongHorn Steakhouse was founded in 1981 by George McKerrow, Jr.. The first location, originally called LongHorn Steaks Restaurant & Saloon, opened on Peachtree Street in Atlanta, Georgia. The restaurant initially struggled financially. However, in January 1982, a sudden snowstorm trapped the area's commuter population within the city limits and McKerrow offered $1 drinks to the stranded motorists. This helped to turn the struggling restaurant around.[3]

By 1990, the franchise expanded further south. It primarily has locations throughout the Eastern United States.[2] It also has a few locations in the Midwest, Southwest, and Puerto Rico.[citation needed]

In August 2007, LongHorn Steakhouse, formerly owned and operated by RARE Hospitality International Inc., was purchased by Darden Restaurants, Inc.[4]

Theme[edit]

LongHorn Steakhouse has a Western/Texan theme. Each location is decorated with oil paintings, photos, and selected Western memorabilia that support this theme.[citation needed]

Menu[edit]

The restaurant is best known for serving various kinds of steak, including its "Flo's Filet".[5] In addition to steak, the menu also includes: ribs, chicken, salmon, lobster, shrimp, and salads. Appetizers include their "Texas Tonion" and "Wild West Shrimp"; and side dishes are also served. The restaurant offers a full bar with draft and bottled beer, wine, and several signature margaritas.[citation needed] A lunch menu that includes soups, salads, sandwiches, and hamburgers is available.[2]

References[edit]

  1. ^ "Darden 2011 Annual Report" (PDF). Darden Restaurants, Inc. Retrieved April 12, 2012. 
  2. ^ a b c d e Darden Restaurants, Inc. (May 29, 2011). "FY 2011 10-K". U.S. Securities and Exchange Commission. Retrieved April 12, 2012. 
  3. ^ "Atlanta’s had a hearty appetite for restaurants". Atlanta Business Chronicle. September 22, 2008. Retrieved April 12, 2012. 
  4. ^ Nichola Groom (August 16, 2007). "UPDATE 3-Darden to buy RARE steakhouse chains". Thomson Reuters. Retrieved April 12, 2012. 
  5. ^ "About LongHorn". LongHorn Steakhouse. Retrieved April 12, 2012. 

External links[edit]