LongHorn Steakhouse

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LongHorn Steakhouse
Type Wholly owned subsidiary
Industry Restaurant
Genre Steak house
Founded Atlanta, Georgia
(1981 (1981))
Founder(s) George McKerrow, Jr.
Headquarters 1000 Darden Center Drive
Orlando, Florida, U.S. 32837
Number of locations 435 (2014)
Area served United States, Puerto Rico, Saudi Arabia
Key people Clarence Otis, Jr.
(CEO/Chairman of Darden)
Products Steaks, Chicken, Burgers Salads
Parent Darden Restaurants, Inc. (formerly operated by Rare Hospitality)
Website longhornsteakhouse.com
References: [1][2]
A LongHorn Steakhouse in Westland, Michigan.

LongHorn Steakhouse is an American casual dining restaurant chain that is owned and operated by Darden Restaurants, Inc., headquartered in Orlando, Florida.[2] As of Feb 22, 2013, LongHorn Steakhouse operated over 370 restaurants in 35 states.[2]

History[edit]

LongHorn Steakhouse was founded in 1981 by George McKerrow, Jr. and his father. McKerrow was a former manager at "Steak and Ale". The first location, originally called LongHorn Steaks Restaurant & Saloon, opened on Peachtree Street in Atlanta, Georgia. It was a former antique store then a porn peep show place. The walls were still painted black and some of the booths were divided by recycled black partitions. He filled it with steer heads and western paraphernalia. The Longhorn featured top quality steaks grilled in a butter sauce.

It was across from a very popular restaurant, Harrison's on Peachtree. Harrison's was the favorite hang out of Atlanta Journal and Constitution columnist Ron Hudspeth and Lewis Grizzard. Hudspeth regularly featured quotes from "Pete the barkeep" at Harrison's. Harrison's had a very limited bar menu. So regulars ventured over to the Longhorn for a quality steak after a night of drinking. However, in January 1982, a sudden snow stormthat became known as SnowJam 82, trapped the area's commuter population within the city limits and McKerrow offered $1 drinks and menu specials to the stranded motorists. Hudspeth featured it in his column. A legend was born. This helped turn the struggling restaurant around.[3]

By 1990, the franchise expanded further south. It primarily has locations throughout the Eastern United States.[2] It also has a few locations in the Midwest, Southwest, and Puerto Rico.[citation needed]

In August 2007, LongHorn Steakhouse, formerly owned and operated by RARE Hospitality International Inc., was purchased by Darden Restaurants, Inc.[4]

Theme[edit]

LongHorn Steakhouse has a Western/Texan theme. Each location is decorated with oil paintings, photos, and selected Western memorabilia that support this theme.[citation needed]

Menu[edit]

The restaurant is best known for serving various kinds of steak, including its "Flo's Filet".[5] In addition to steak, the menu also includes: ribs, chicken, salmon, lobster, shrimp, and salads. Appetizers include their "Texas Tonion" and "Wild West Shrimp"; and side dishes are also served. The restaurant offers a full bar with draft and bottled beer, wine, and several signature margaritas.[citation needed] A lunch menu that includes soups, salads, sandwiches, and hamburgers is available.[2]

References[edit]

  1. ^ "Darden 2011 Annual Report" (PDF). Darden Restaurants, Inc. Retrieved April 12, 2012. 
  2. ^ a b c d e Darden Restaurants, Inc. (May 29, 2011). "FY 2011 10-K". U.S. Securities and Exchange Commission. Retrieved April 12, 2012. 
  3. ^ "Atlanta’s had a hearty appetite for restaurants". Atlanta Business Chronicle. September 22, 2008. Retrieved April 12, 2012. 
  4. ^ Nichola Groom (August 16, 2007). "UPDATE 3-Darden to buy RARE steakhouse chains". Thomson Reuters. Retrieved April 12, 2012. 
  5. ^ "About LongHorn". LongHorn Steakhouse. Retrieved April 12, 2012. 

External links[edit]