Long Way 2 Go

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"Long Way 2 Go"
A portrait in the background colour of varied blue featuring the front profile of a young woman posing. The woman's black hair is covering the left side of her face. She is wearing visibly red lipstick and a white, sleeveless top. To her right, in white capital letter font is her name 'Cassie' and below it in a reduced size of the same font is the title 'Long Way 2 Go'.
Single by Cassie
from the album Cassie
B-side "Can't Do It Without You"
"When Your Body Is Talking"
Released August 28, 2006
(see radio and release history)
Format CD single, digital download, 12"
Genre Hip-hop, R&B
Length 3:40
Label NextSelection, Bad Boy, Atlantic
Writer(s) Casandra Ventura, Ryan Leslie[1]
Producer(s)

Ryan Leslie

Cassie chronology
"Me & U"
(2006)
"Long Way 2 Go"
(2006)
"Is It You?"
(2008)
Alternative cover
A portrait in the background colour of: three quarters grey and one quarter white, featuring the front profile of a young woman posing. The woman's long, straight black hair is being blown back. She is wearing a sleeveless white top and a necklace. To her left, in grey, capital letter font is her name 'Cassie' tilted vertically visible from the right of the portrait. Tilted in similar fashion to the right of the name is the title 'Long Way 2 Go' in a messy, pink standard letter font.
European Single Cover

"Long Way 2 Go" is a song by American recording artist Cassie from her debut studio album, Cassie (2006). It was co-written by Cassie herself in collaboration with the song's producer, Ryan Leslie. The song was released as the second and final single from the album by Bad Boy Records on September 22, 2006. Musically, "Long Way 2 Go" is an upbeat hip hop song featuring prominent R&B characteristics with a laid-back and imperious theme to it. It talks about brushing away a would-be lover like dirt off one's shoulder. Additional vocals are provided by Ryan Leslie.

"Long Way 2 Go" received positive reviews from contemporary critics who deemed it a stand-out on the album. It was also praised for its cool and playful nature. The single became Cassie's second consecutive top twenty hit in Ireland, New Zealand and the United Kingdom. It also garnered further chart success in Australia, France and Sweden where it peaked within the top thirty. On the Billboard Hot 100, the single reached a peak of ninety-seven only, due to limited radio play.

The music video accompanying "Long Way 2 Go" was directed by Erik White. It premiered on MTV's Total Request Live on September 12, 2006. The video has a social networking theme to it and features Ryan Leslie playing the role of Cassie's would-be lover. Cassie has performed the song on Total Request Live and on 106 & Park.

Background[edit]

After being spotted frequently in late 2002 and clubs and parties by music producer, Ryan Leslie.[2][3] The two worked together and wrote a duet called "Kiss Me", and after recording the track, Leslie played the song for music executive Tommy Mottola.[2][3] After hearing "Kiss Me" Mottola offered Cassie a management deal, and Leslie also signed her to NextSelection Lifestyle Group, his music-media company he founded with online marketing partner Rasheed Richmond.[4][5] Leslie wrote and produced Cassie's first single, "Me & U", in 2005. The song became a successful club song in Germany.[6] During this time, Diddy heard "Me & U", and Leslie convinced him to partner his Bad Boy Records with Leslie's NextSelection imprint for the release of Cassie's debut album.[6] In different fashion to previous single "Me & U", Cassie raps on "Long Way 2 Go". Speaking to MTV News, she explained what the song was about: "The song is about a guy who's trying to get with me but he's got a long way to go."[7]

Critical reception[edit]

Sal Cinquemani of Slant Magazine positively reviewed "Long Way 2 Go", deeming it a "sassy smash-in-the-make that should prove popular with fans of Nelly Furtado's 'Promiscuous'." Cinquemani went on to praise Cassie's rapping in the song's verses, saying: "Cassie raps the verses in a nonchalant, dispassionate tone, as if she's dismissing the advances of a poor boy while simultaneously blowing on freshly painted fingernails". The Slant Magazine reviewer mentioned the lines "I love it when they try to get intimate/Even though they know I really ain't into it" as a highlight.[8] Allmusic's Andy Kellman said that "the snapping and swirling 'Long Way 2 Go' is just as irresistible in its flippant playfulness [as 'Me & U']." Kellman elaborated: "Cassie scolds a hopeless suitor with such cutting nonchalance -- she's basically swatting a fly-- that you can see her delivering the lines by cellphone as she eyes a display of designer shoes."[9] Doriah Lynskey from Blender said that "Long Way 2 Go" is as coolly imperious as "Me & U". Lynskey positively described its lyrical conception saying that in the song Cassie is "brushing away a would-be lover like dirt off her shoulder."[10] While Daily Mirror reviewed the track saying it shows that Cassie is no one-trick pony, further describing the song as "blending cute and clever mating rituals".[11]

Chart performance[edit]

In Ireland, "Long Way 2 Go" debuted at number forty-nine on October 19, 2006.[12] The single went on to peak at number fourteen and spend a total of ten weeks on the chart.[13] Also on October 19, the single peaked and debuted at number twenty-eight in Sweden.[14] "Long Way 2 Go" also achieved chart success in mainland Europe where it peaked at number forty-three in Germany and number forty-seven on European Hot 100 Singles.[13][15] In France, despite peaking at a lower position (number twenty-one) than "Me & U" (number eight), "Long Way 2 Go" had a significantly longer charting length than it, spending a total of twenty-two weeks on the chart.[16]

On October 22, 2006 "Long Way 2 Go" debuted at number thirty-eight on the UK Singles Chart. The single's chart debut brought about Cassie holding the record of being the only artist to have two singles in the top forty (the other being "Me & U" which was at number thirty-one that week) in the same week for week forty-three of 2006.[17] The following week, "Long Way 2 Go" climbed twenty-six places to number twelve becoming the second greatest gainer for week forty-four of 2006 on the chart.[18] The single peaked at twelve and spent a total of twelve weeks on the chart. It subsequently became Cassie's second top twenty hit and second most successful single to-date in the United Kingdom behind "Me & U".[19]

On December 18, 2006 "Long Way 2 Go" debuted at number eighteen in New Zealand as the third highest new entry for the week.[20] In its fifth week on the chart the single held the record for the greatest gainer of the week; climbing seventeen places from thirty-four to peak at number seventeen.[21] In Australia, the single debuted at number twenty-four before peaking at number twenty-three for two consecutive weeks.[13]

In the United States, "Long Way 2 Go" had minor chart success due to limited radio play. It spent two weeks on the Billboard Hot 100, peaking at number ninety-seven. It also peaked at number eighty-six on Billboard Pop 100 and at number twenty-nine on Billboard Rhythmic Top 40.[22]

Music video[edit]

Image shows a bed with a switched-on red laptop. Beside the laptop lies a dark-haired woman in a sleeveless top, wearing large circular earrings while her hair is tied up with a fringe covering the left side of her face.
Cassie lying on a bed beside a red laptop in the social networking-themed music video for "Long Way 2 Go".

On July 17, 2006, Cassie told MTV News about her preparing a music video for "Long Way 2 Go". She said: "We're probably doing the video in the next two or three weeks, so look out for it."[7] It was filmed on August 17, 2006 with American music video director, Erik White.[23] White's previous work includes "Leave (Get Out)" for American pop and R&B singer JoJo, as well as Chris Brown's "Run It!"[24] The video premiered worldwide on MTV's Total Request Live on September 12, 2006 and stayed on the countdown for 13 days.[25] Baby G, a member of Brooklyn rock band Shinobi Ninja appeared in the video.

Formats and track listing[edit]

Credits and personnel[edit]

  • Cassie – songwriting, vocals
  • Ryan Leslie – songwriting, additional vocals, record production, mixing, instrumentation, recording, programming, arranging

Source:[36]

Charts[edit]

Chart (2006–2007) Peak
position
Australia (ARIA)[37] 23
Europe (European Hot 100 Singles)[38] 47
France (SNEP)[39] 21
Germany (Media Control Charts)[40] 43
Ireland (IRMA)[41] 14
New Zealand (Recorded Music NZ)[42] 17
Sweden (Sverigetopplistan)[43] 28
UK Singles (Official Charts Company)[44] 12
US Billboard Hot 100[45] 97
US Pop 100 (Billboard)[22] 86

Radio and release history[edit]

Radio adds[edit]

Country Date Format
United States August 28, 2006 Rhythmic[46]
October 2, 2006 CHR[47]

Release history[edit]

Region Date Format Catalogue
United Kingdom[27][32] October 23, 2006 Digital EP 201228335
CD Single 0075679446428
Sweden[48] Digital EP 201228335
Netherlands[49]
Norway[50]
Switzerland[51]
Belgium[52]
Australia[29] January 27, 2007 212031232
New Zealand[30] 212031237
Germany[35] February 1, 2007 CD Single 0075679446657
France[34] August 21, 2007 0075679446459

References[edit]

  1. ^ "'Long Way 2 Go' Writing Credits". American Society of Composers, Authors and Publishers. ASCAP.com. Retrieved 2010-08-19. 
  2. ^ a b http://uk.askmen.com/celebs/women/singer_300/343_cassie.html
  3. ^ a b http://www.last.fm/music/Cassie
  4. ^ Ryan Leslie Interview. Randb.about.com. Retrieved on 2012-02-08.
  5. ^ An Interactive Design Agency. NextSelection. Retrieved on 2012-02-08.
  6. ^ a b "Cassie". AskMen.com. Retrieved October 2, 2009. 
  7. ^ a b Reid, Shaheem (2006-07-17). "Mixtape Monday: Diddy 'Gets Off,' Cassie Raps; Alicia Keys, Cham Revisit 'Ghetto'". MTVNews.com (MTV News). Retrieved 2010-08-30. 
  8. ^ Cinquemani, Sal (2006-08-08). "Cassie: Cassie Music Review". Slant Magazine. Retrieved 2010-08-20. 
  9. ^ Kellman, Andy (2006-08-08). allmusic "Cassie > Overview". Allmusic. Retrieved 2010-08-20. 
  10. ^ Lynskey, Doriah (2006-08-08). "Cassie - Blender". Blender. Retrieved 2010-08-20. 
  11. ^ "New Albums". Daily Mirror. 2006-08-25. Retrieved 2010-08-24. [dead link]
  12. ^ "Ireland Singles Top 50 (October 19, 2006) - Music Charts". acharts.us. Irish Recorded Music Association. 2006-10-19. 
  13. ^ a b c "Cassie - Long Way 2 Go - Music Charts". acharts.us. Retrieved 2010-08-26. 
  14. ^ "Sweden Singles Top 60 (October 19, 2006) - Music Charts". acharts.us. Sverigetopplistan. 2006-10-19. Retrieved 2010-08-26. 
  15. ^ "Long Way 2 Go - Cassie". Billboard.com. Billboard. 2006-11-18. Retrieved 2010-08-27. 
  16. ^ "Discographie Cassie". Syndicat National de l'Édition Phonographique (in French). Hung Medien. Retrieved 2010-08-27. 
  17. ^ "UK Singles Top 75 (October 22, 2006) - Music Charts". acharts.us. The Official Charts Company. 2006-10-22. Retrieved 2010-08-25. 
  18. ^ "UK Singles Top 75 (October 29, 2006) - Music Charts". acharts.us. The Official Charts Company. 2006-10-29. Retrieved 2010-08-25. 
  19. ^ "Chart Stats - Cassie". Chart Stats. The Official Charts Company. Archived from the original on 2012-05-24. Retrieved 2010-08-25. 
  20. ^ "New Zealand Top 40 (December 18, 2006) - Music Charts". acharts.us. Recording Industry Association of New Zealand. 2006-12-18. Retrieved 2010-08-27. 
  21. ^ "New Zealand Top 40 (January 15, 2007) - Music Charts". acharts.us. Recording Industry Association of New Zealand. 2007-01-15. Retrieved 2010-08-27. 
  22. ^ a b "Cassie > Charts & Awards > Billboard Singles". Allmusic. Billboard. Retrieved 2010-08-27. 
  23. ^ Gottlieb, Steven (2006-08-17). "Music Video News: F.M. Rocks". videostatic.com (Video Static). Retrieved 2010-08-30. 
  24. ^ "Erik White Videography". mvdbase.com. Retrieved 2010-08-30. 
  25. ^ "Cassie Premieres 'Long Way 2 Go'". atlanticrecords.com. Atlantic Records. 2006-09-11. Retrieved 2010-08-30. 
  26. ^ "Cassie (2) - Long Way 2 Go (Vinyl) at Discogs". Discogs. Retrieved 2010-08-23. 
  27. ^ a b "Long Way 2 Go - EP". iTunes Store United Kingdom. Apple Inc. 2006-10-23. Retrieved 2010-08-23. 
  28. ^ "Cassie (2) - Long Way 2 Go (CD) at Discogs". Discogs. Retrieved 2010-08-23. 
  29. ^ a b "Long Way 2 Go - EP". iTunes Store Australia. Apple Inc. 2007-01-27. Retrieved 2010-08-23. 
  30. ^ a b "Long Way 2 Go - EP". iTunes Store New Zealand. Apple Inc. 2007-01-27. Retrieved 2010-08-23. 
  31. ^ "Cassie - Long Way 2 Go". 7digital Canada. 2007-01-27. Retrieved 2010-08-24. 
  32. ^ a b "Long Way 2 Go CD 1:Amazon:Music". Amazon.co.uk. 2006-10-23. Retrieved 2010-08-24. 
  33. ^ "Cassie (2) - Long Way To Go (CD) at Discogs". Discogs. Retrieved 2010-08-23. 
  34. ^ a b "Long Way 2 Go:Amazon.fr:Musique" (in French). Amazon.fr. 2007-08-21. Retrieved 2010-08-23. 
  35. ^ a b "Long Way 2 Go:Amazon.de:Musik" (in German). Amazon.de. 2007-02-01. Retrieved 2010-08-23. 
  36. ^ Cassie (inlay cover). Cassie. Bad Boy Records. 2006. 7567-83981-2. 
  37. ^ "Australian-charts.com – Cassie – Long Way 2 Go". ARIA Top 50 Singles.
  38. ^ "Cassie Album & Song Chart History" European Hot 100 for Cassie.
  39. ^ "Lescharts.com – Cassie – Long Way 2 Go" (in French). Les classement single.
  40. ^ "Die ganze Musik im Internet: Charts, News, Neuerscheinungen, Tickets, Genres, Genresuche, Genrelexikon, Künstler-Suche, Musik-Suche, Track-Suche, Ticket-Suche – musicline.de" (in German). Media Control Charts. PhonoNet GmbH.
  41. ^ "Chart Track". Irish Singles Chart.
  42. ^ "Charts.org.nz – Cassie – Long Way 2 Go". Top 40 Singles.
  43. ^ "Swedishcharts.com – Cassie – Long Way 2 Go". Singles Top 60.
  44. ^ "Cassie" UK Singles Chart.
  45. ^ "Cassie Album & Song Chart History" Billboard Hot 100 for Cassie.
  46. ^ "R&R :: Going for Adds :: Rhythmic". Going for Adds. Radio and Records, Inc. 2006-08-21. Retrieved 2010-08-24. 
  47. ^ "R&R :: Going for Adds :: CHR/Top 40". Going for Adds. Radio and Records, Inc. 2006-10-02. Retrieved 2010-08-24. 
  48. ^ "Long Way 2 Go - EP". iTunes Store Sweden (in Swedish). Apple Inc. 2006-10-23. Retrieved 2010-08-23. 
  49. ^ "Long Way 2 Go - EP". iTunes Store Netherlands (in Dutch). Apple Inc. 2006-10-23. Retrieved 2010-08-23. 
  50. ^ "Long Way 2 Go - EP". iTunes Store Norway (in Norwegian). Apple Inc. 2006-10-23. Retrieved 2010-08-23. 
  51. ^ "Long Way 2 Go - EP". iTunes Store Switzerland (in German). Apple Inc. 2006-10-23. Retrieved 2010-08-23. 
  52. ^ "Long Way 2 Go - EP". iTunes Store Belgium (in Belgian). Apple Inc. 2006-10-23. Retrieved 2010-08-23. 

External links[edit]