|Type||Educational social network|
|Headquarters||New York, New York|
|Key people||Joseph Cohen, Dan Getelman, Jim Grandpre, Hunter Horsley|
|Alexa rank||115,054 (April 2014[update])|
Lore is an online learning tool that incorporates social networking features. It was originally launched as Coursekit in November 2011. The company aims to be a platform where learners and instructors can continuously share educational content in a simple and social online environment.
The company was originally known as Coursekit, but changed its name to Lore, meaning knowledge shared between people, in April 2012. The company rebranded in order to encompass adoption of the site by groups who learn and teach outside the traditional “course”. As of April 2012, the Lore network includes thousands of courses at over 600 colleges and universities, as well as classes created by student groups, bible study groups, and other organizations. Lore also employs over 100 college students to help encourage adoption of the site on their campuses.
Lore offers its learning platform for free, marketing it directly to professors. Lore’s main competitor is Blackboard, an online platform for courses that has dominated the Learning Management Systems market since the late 1990s.
The Lore platform allows teachers to create a website for their course. Its software then gives instructors the ability to start and facilitate student discussions, collect assignments, and share class materials. It also allows students to collaborate online, ask and answer each other's questions, share relevant content, and chat with one another. In addition, Lore enables its instructors to make their course(s) freely available to the general public through their website. Of particular note, the gradebook function has been removed in the current version of the platform. In the near future, Lore plans to develop a platform that incorporates learning communities outside of the classroom, specifically those found within universities.
Founded by three University of Pennsylvania students, Lore originally began as a summer project for Wharton freshman Joseph Cohen and Wharton and Engineering sophomore Dan Getelman. Having developed the earliest version of Lore in June 2010, Getelman and Cohen recruited Jim Grandpre, an Engineering sophomore at University of Pennsylvania, in December 2010 to help them further develop their platform.
In May 2011 the trio left the University of Pennsylvania to concentrate on the company full-time.
In June 2011 Lore raised $1 million in funding in a seed round. Investors included Founder Collective, IA Ventures, Shasta Ventures, Techstars NYC, and angel investors like Ralph Mack, Zach Weinberg, Nat Turner, and David Tisch.
During its beta testing in the fall of 2011, Lore received criticism for the way in which content posted to a course appeared in a continuous stream. This led to some users being unable to find the content most relevant to them. Lore attempted to fix this problem by giving teachers the ability to assign “themes”, or tags, to posted content and allowing students to sort content according to these themes. Despite this solution, Lore has continued to receive criticism for the difficult nature of sorting through posts on the class wall.
Since its launch Lore has been praised by one website for its “sleek” and “easy to use” layout, its promotion of interaction between students, and its business model of offering a free product directly to the end consumer, the professor
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