Lorenzo Borghese

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Lorenzo Borghese
Born June 9, 1972 (1972-06-09) (age 37)
Milan, Italy
Occupation Entrepreneur
Parents Francesco Marco Luigi Costanzo Borghese and Amanda Leigh

Lorenzo Borghese (born June 9, 1972), commonly known as Prince Lorenzo Borghese, is a member of the House of Borghese, a cosmetics entrepreneur, and the featured bachelor on the 9th season of ABC’s The Bachelor American television show. Lorenzo is the son of Prince Francesco Marco Luigi Costanzo Borghese (born 1938), and his American wife, Amanda Leigh. His mother's stepfather was sign and lighting designer Douglas Leigh. Lorenzo Borghese's paternal grandmother was Princess Marcella Borghese, who founded the Borghese cosmetics line in 1958; it was a subsidiary of Revlon.


Contents

[edit] The Borghese Family in History

Prince Lorenzo's ancestors include the cosmetics icon, Princess Marcella Borghese, Pope Paul V, and (Camillo Filippo Ludovico Borghese) and Cardinal Scipione Borghese. Napoleon’s sister, Pauline Bonaparte Borghese, whose famous statue by Antonio Canova is displayed in the Galleria Borghese, was not an ancestress; she had no children by her second husband Camillo Borghese, 6th Prince of Sulmona (1775-1832) whom she married in 1803. The Borghese family had an enormous influence on Italian art and beautifying Rome in the 1600s and helped finish the construction of St. Peter's Basilica. To honor Pope Paul V’s accomplishment, the Borghese family name, written in its Latin form as "Bvrghesivs", and their crest, an eagle and a dragon, can be found on the façade of the famous basilica.

Prince Lorenzo’s ancestors were also one of the largest owners of property and art throughout Italy. While Pope Paul V was in power, he purchased entire towns and approximately 1/3 of the land south of Rome. The Borghese family became the largest landowners of the Roman Campagna, the central region in Italy, which is an area of approximately 1,300 miles. The Borghese name is displayed throughout Italy including in Florence at the Palazzo Borghese, Siena, where the family began and Rome where the name is most prominent. Rome’s largest Park, Villa Borghese, was owned by the family until 1902 and one of Rome’s largest museums, Galleria Borghese, holds the family’s art collection. There is also a street in Rome named after the family, Via Borghese, where the family's Palace, Palazzo Borghese, still stands. The family also has a private chapel in one of Rome’s most famous Basilicas, the Basilica di Santa Maria Maggiore. Beneath this Basilica is a private family crypt where many of the famous Borgheses are laid to rest including Pope Paul V, Paulina Borghese and Princess Marcella Borghese.

The Borghese family received their Papal Titles of Prince and Princess from Pope Paul V in the early seventeenth century. During that time, the Pope had powers similar to a king. Like a king, he had the power to bestow titles on people. These are called “Papal” titles. These titles were also tied to territories of land. Prince Lorenzo’s branch of the family received five different titles, including Prince of San Paolo and Prince of Sant'Angelo, and Duke of Bomarzo.

[edit] Personal Life

Prince Lorenzo Borghese was born in Milan on June 9 1972, lived in Rome and outside Paris, and moved to Connecticut when he was five years old. Prince Lorenzo attended Pomfret School in Connecticut. He graduated from Rollins College in Florida in 1995, where he was initiated into the Phi Delta Theta fraternity. He later received his MBA from Fordham University in New York City.

[edit] Business

Prince Lorenzo currently resides in New York City. He is the founder and president of Royal Treatment Italian Pet Spa,[1] a high-end bath, body and skin care line for pets, using the finest natural cosmetics from Italy, which can be found in hundred of boutiques nationwide and on the television station Home Shopping Network. Prince Lorenzo is also a managing partner with his father, Prince Francesco, in LB2, LLC, a private label Italian cosmetics company that sells numerous brands to major department stores and direct retail outlets.[2]

In addition, Prince Lorenzo is executive vice president of Multimedia Exposure, Inc.,[3] a family-owned business that acts as an agency for various products for television shopping channels in the U.S. and Europe.

Prince Lorenzo is the founder and president a social networking site for pet owners called Nuzzleplanet.[4] He is also an animal advocate and works with numerous animal shelters throughout the United States.[citation needed]

[edit] Reality television

[edit] The Bachelor

In the Fall of 2006, Prince Lorenzo starred in the ninth season of ABC’s popular reality show The Bachelor.[5]

[edit] America's Next Top Dog

In the summer of 2009, Borghese announced he would be searching for his "princess" on a web reality show titled America's Next Princess.[6] The show was to coincide with the launch of Royal Pet Club,[7] an online shopping destination for his Royal Treatment pet products.[8]

However, when the show debuted online on August 17, 2009, the series was actually revealed to be a spoof of celebrities and reality TV shows,[9]with the premise of a millionaire dog searching for love among ten finalists, who are also dogs. Borghese appears on the show but portrays the dog's butler. The series also revealed its new name, America's Next Top Dog: The Princess.

[edit] References

  • Libro d'oro della nobiltà italiana". Rome. 2002. 
  1. ^ http://getroyaltreatment.com
  2. ^ "Marcella Borghese; Princess, 90, Began a Line of Cosmetics". The New York Times: p. 21, column 5. 8 February 2002. 
  3. ^ http://mmetv.com
  4. ^ http://nuzzleplanet.com
  5. ^ http://www.buddytv.com/articles/the-bachelor/another-breakup-for-the-bachel-4727.aspx
  6. ^ http://www.americasnextprincess.com
  7. ^ http://www.royalpetclub.com
  8. ^ Prince Lorenzo Borghese Searches for his Princess on "America's Next Princess"
  9. ^ "America's Next Top Dog - The Princess" Reveals Big Twist in New Web Series with a Cast Made up Entirely of Dogs

[edit] External links

Preceded by
Travis Lane Stork
The Bachelor
Season 9
Succeeded by
Andrew Baldwin