Lotte (conglomerate)

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  • food processing
  • retail
  • financial services
  • electronics
  • entertainment
and other
Founded Tokyo, Japan (June 1948 (1948-06))
Founder Shin Kyuk-Ho (Takeo Shigemitsu)
Headquarters Shinjuku, Tokyo, Japan
Jung District, Seoul, South Korea
Area served
Asia, North America, Europe
Revenue ¥3,931,896 million (2011)[1]
¥328,141 million (2011)[1]
¥191,847 million (2011)[1]
Number of employees
Chinese name
Traditional Chinese 樂天
Simplified Chinese 乐天
Korean name
Hangul 롯데

Lotte Co., Ltd. is a multinational food and shopping corporation with headquarters in South Korea and Japan. Lotte was first established in June 1948 in Tokyo, by Shin Kyuk-Ho. From Tokyo, Lotte expanded into South Korea with the establishment of Lotte Confectionary Co., Ltd in Seoul on April 3, 1967 and eventually grew to become Korea's eighth largest business conglomerate.

Lotte Group consists of over 60 business units employing 60,000 people engaged in such diverse industries as candy manufacturing, beverages, hotels, fast food, retail, financial services, heavy chemicals, electronics, IT, construction, publishing, and entertainment. Lotte's major operations are overseen by Shin's family in Japan and South Korea, with additional businesses in China, Thailand, Indonesia, Vietnam, India, USA, Russia, Philippines, Pakistan and Poland (Lotte bought Poland's largest candy company Wedel from Kraft Foods in June 2010). Today, Lotte is the largest confectionery manufacturer in South Korea, and is the third largest in Japan behind Meiji Seika and Ezaki Glico in terms of sales revenue when only the sales of Lotte's confectioneries are counted.


Lotte Holdings Co., Ltd. – Lotte group's world headquarters – are located in Shinjuku, Tokyo : Myeongdong, Seoul. It is controlled by the founder Shin Kyuk-Ho's family.


Lotte World in Seoul
Lotte Young Shopping Plaza in Daegu, South Korea
Song Seung-Jun, South Korean starting pitcher who plays for the Lotte Giants

Lotte group's major businesses are food products, shopping, finance, construction, amusement parks, hotels, trade, oil and sports.


Lotte also owns professional baseball teams

Lotte R&D Center[edit]


Lotte's first company was founded in June 1948 in Tokyo, by Shin Kyuk-ho, two years after he graduated from Waseda Jitsugyo high School (早稲田実業学校). Originally called Lotte Co., Ltd, the company has grown from selling chewing gum to children in post-war Japan to becoming a major multinational corporation.


The source of the company's name is neither Korean nor Japanese, but German. Shin was impressed with Johann Wolfgang von Goethe's The Sorrows of Young Werther (1774) and named his newly founded company Lotte after the character Charlotte[8][9] in the novel ("Charlotte" is also the name of a new brand of deluxe movie theatres run by Lotte). Lotte's current marketing slogan in Japan is "The sweetheart of your mouth, Lotte" (お口の恋人,ロッテ Okuchi no koibito, Rotte?).

See also[edit]


  1. ^ a b c Report 2011
  2. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 
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  9. ^ "Korean Chaebols: Lotte. The Origin of the Lotte Name". Retrieved 20 April 2014. 

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