Louder (DJ Fresh song)

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"Louder"
Single by DJ Fresh featuring Sian Evans
from the album Nextlevelism
Released 3 July 2011
Format
Recorded 2010
Genre Dubstep
Length 3:26
Label Ministry of Sound
Writer(s)
Producer(s) Daniel Stein
DJ Fresh singles chronology
"Lassitude"
(2010)
"Louder"
(2011)
"Hot Right Now"
(2012)
Sian Evans singles chronology
"Louder"
(2011)

"Louder" is a song by British producer DJ Fresh. It features vocals from Welsh singer songwriter Sian Evans. The song serves as the theme song for the Lucozade Sport Lite campaign. It was released on 3 July 2011 on Ministry of Sound. "Louder" is considered an important landmark for dubstep music as it was the first of the genre to reach number one on the UK Singles Chart.[1] The song is also used as the promotional theme for Fox8's reality program Cricket Superstar.

Music video[edit]

The music video for the song was uploaded to YouTube on 23 May 2011. It was shot by director Ben Newman as part of the Lucozade Sport Lite campaign.[2]

Critical reception[edit]

Robert Copsey of Digital Spy gave the song a positive review stating:

"Like sipping on a bottle of the electrolyte-infused liquid, its wobbly drum 'n' bass lines are guaranteed to satisfy many a club-goers craving for a three-minute fix of hang-banging, fist-pumping and head-spinning music. "It's gonna get louder," warns guest vocalist Sian Evans on the hi-NRG chorus before breaking into a glorious middle 8 that sounds like a lost '90s classic - prompting the response, 'Don't worry love, keep cranking that dial!'. 4/5 stars[3]

Chart performance[edit]

The song debuted at number one on the UK Singles Chart, UK Dance Chart, UK Indie Chart and the Scottish Charts with first week sales in excess of 140,000 copies.[4] In its second week, the single shifted additional 80,000 digital copies. The song also peaked number four on the Irish Singles Chart. As of February 2012, "Louder" had sold 507,659 units in the UK.[5]

Track listings[edit]

  • Digital EP & CD Single
  1. "Louder" (Radio Edit) – 3:26
  2. "Louder" (Club Mix) – 4:35
  3. "Louder" (Hervé Remix) – 4:34
  4. "Louder" (Drumsound & Bassline Smith Remix) – 4:31
  5. "Louder" (Flux Pavilion & Doctor P Remix) – 3:55
  • Louder EP - US iTunes [6]
  1. "Louder" (feat. Sian Evans) - 3:26
  2. "The Power" (feat. Dizzee Rascal) - 2:47
  3. "The Edge" (feat. Ayah Marar) - 3:22
  4. "Louder" (feat. Sian Evans) (Flux Pavilion & Doctor P Remix) - 3:55
  • 12" VINYL [7] - Drum & Bass [8] - Dubstep
  1. "Louder" (Hervé Remix) - 4:36
  2. "Louder" (Drumsound & Bassline Smith Remix) - 4:32
  3. "Louder" (Club Mix) - 4:36
  4. "Louder" (Flux Pavilion & Doctor P Remix) - 3:57

Charts and certifications[edit]

Release history[edit]

Region Date Format Label
Ireland[20] 3 July 2011 Digital download Ministry of Sound
United Kingdom[21]
Australia[22] 7 August 2011
Netherlands & Belgium 7 July 2011 Spinnin' Records

References[edit]

  1. ^ WILL DJ FRESH GIVE DUBSTEP HER FIRST NO.1?
  2. ^ DJ Fresh ft. Sian Evans 'Louder' (OFFICIAL VIDEO) (Out NOW) YouTube
  3. ^ Robert Copsey. "DJ Fresh ft. Sian Evans: 'Louder'". Digital Spy. digitalspy.co.uk. 
  4. ^ "All hail Louder at number one". The Official Charts Company. 10 July 2011. Retrieved 10 July 2011. 
  5. ^ Jones, Alan (20 February 2012). "Official Chart Analysis: Emeli Sande album sells 113k, DJ Fresh single shifts 128k". Music Week. Retrieved 22 February 2012. 
  6. ^ iTunes - Music - Louder - EP by DJ Fresh
  7. ^ DJ Fresh - Louder Herve Remix feat. Sian Evans | hhv.de | shop
  8. ^ DJ Fresh - Louder feat. Sian Evans | hhv.de | shop
  9. ^ a b Chartifacts - ARIA Music News
  10. ^ "Ultratop.be – DJ Fresh feat. Sian Evans – Louder" (in Dutch). Ultratop 50.
  11. ^ "Ultratop.be – DJ Fresh feat. Sian Evans – Louder" (in French). Ultratop 50.
  12. ^ "Chart Track: Week 27, 2011". Irish Singles Chart.
  13. ^ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201130 into search.
  14. ^ "Archive Chart: 2011-07-16". Scottish Singles Top 40.
  15. ^ "Archive Chart: 2011-07-16" UK Dance Chart.
  16. ^ "Archive Chart: 2011-07-16" UK Indie Chart.
  17. ^ "Archive Chart: 2011-07-16" UK Singles Chart.
  18. ^ "The Top 40 Biggest Selling Singles of the Year". BBC. 2011-12-31. 
  19. ^ "BPI – Certified Awards Search" (To access, enter the search parameter "DJ Fresh" and select "Search by" > "Artist"). British Phonographic Industry. Retrieved 2013-10-04. 
  20. ^ "Louder (feat. Sian Evans) - EP by DJ Fresh - Download Louder (feat. Sian Evans) - EP on iTunes". iTunes Store. Retrieved 8 July 2011. 
  21. ^ "Louder (feat. Sian Evans) - EP by DJ Fresh - Download Louder (feat. Sian Evans) - EP on iTunes". iTunes Store. 
  22. ^ "Louder (feat. Sian Evans) - EP by DJ Fresh - Download Louder (feat. Sian Evans) - EP on iTunes". iTunes Store. Retrieved 2 November 2011.