Louis Réard
| Louis Réard | |
|---|---|
 |
|
| Born | 1897 |
| Died | 18 September 1984 |
| Nationality | French |
| Occupation | automobile engineer, fashion designer |
| Known for | inventing bikini |
Louis Réard (1897 – 16 September 1984) was a French automobile engineer who invented the bikini in 1946.[1]
Contents |
[edit] Invention of bikini
Although Réard was an engineer, he was running his mother's shoe shop Les Folies Bergères in Paris by 1946.[2] Réard and Jacques Heim, his rival designer, were competing to produce the world's smallest swimsuit.[3] Heim developed his swimsuit and called it the "atom" and advertised it as "the world's smallest bathing suit."[4]
In 1946 Réard introduced the bikini. His swimsuit was basically a bra top and two inverted triangles of cloth connected by string and it was significantly smaller. Made out of a scant 30 inches of fabric, he promoted his creation as "smaller than the world's smallest bathing suit." He called his creation the bikini, named after the Bikini Atoll.[4][5] The idea struck him when he saw women rolling up their beachwear to get a better tan.[6]
[edit] Marketing of the bikini
Réard could not find a model who would dare to wear his design. He ended up hiring Micheline Bernardini, a nude dancer from the Casino de Paris as his model.[7] That bikini, a string bikini with a g-string back made out of 30 square inches (194 cm2) of cloth with newspaper type printed across, was "officially" introduced on 5 July 1946 at a fashion event at Piscine Molitor, a popular public pool in Paris. The bikini was a hit, especially among men, and Bernardini received some 50,000 fan letters.[4] Heim's design was the first worn on the beach, but the genre of clothing was given its name by Réard.[6] Réard's business soared, and in advertisements he kept the bikini mystique alive by declaring that a two-piece suit wasn't a genuine bikini "unless it could be pulled through a wedding ring."[4]
[edit] Later life
Réard moved with his wife to Lausanne from France in 1980. He died in 1984 at the age of 87.[8]
[edit] Notes
- ^ "Encyclopædia Britannica's Great Inventions". Encyclopædia Britannica. http://corporate.britannica.com/press/inventions.html. Retrieved 17 September 2008.
- ^ Sage, Adam (16 April 2006). "Happy birthday: the 'shocking and immoral' bikini hits 60". The Times (UK). http://www.timesonline.co.uk/tol/news/world/europe/article705414.ece. Retrieved 17 September 2008.
- ^ "The Bikini: One Of Man's Greatest Inventions". CBS News. 2 July 2006. http://www.cbsnews.com/stories/2006/07/02/sunday/main1773847.shtml. Retrieved 17 September 2008.
- ^ a b c d "Bikini Introduced". A&E Television Networks. http://www.history.com/this-day-in-history.do?action=VideoArticle&id=6949. Retrieved 17 September 2008.
- ^ Cocozza, Paula (10 June 2006). "A little piece of history". The Guardian (UK). http://www.guardian.co.uk/travel/2006/jun/10/sttropez.filminspiredtravel.france.culturaltrips?gusrc=rss&feed=travel. Retrieved 17 September 2008.
- ^ a b Westcott, Kathryn (5 June 2006). "The Bikini: Not a brief affair". BBC News. http://news.bbc.co.uk/2/hi/in_depth/5130460.stm. Retrieved 17 September 2008.
- ^ Rosebush, Judson. "Michele Bernadini: The First Bikini". Bikini Science. http://www.bikiniscience.com/chronology/1945-1950_SS/LR4601_S/LR4601.html. Retrieved 17 September 2008.
- ^ "Louis Reard, Engineer, Dies; Designed the Bikini in 1946". The New York Times. 18 September 1984. http://query.nytimes.com/gst/fullpage.html?res=9F01EFD6163BF93BA2575AC0A962948260. Retrieved 17 September 2008.
[edit] External links
- Louis Réard designer profile at Fashion Model Directory
