January 30, 1933|
New York City, New York
|Died||May 2, 2006
|Alma mater||Princeton University|
William S. Rukeyser
He was best known for his role as host of two television series, Wall $treet Week with Louis Rukeyser, and Louis Rukeyser's Wall Street. He also published two financial newsletters, Louis Rukeyser's Wall Street and Louis Rukeyser's Mutual Funds.
Rukeyser was famous for his pun-filled humor, and for trying to get investors to ignore the short term gyrations and think long term. In answering a letter on investing in a hairpiece manufacturer, he quipped that "if your money seems to be hair today and gone tomorrow, we'll try to make it grow back by giving the bald facts on how to get your investments toupee."
Rukeyser was born in New York City, the second of four sons of financial journalist Merryle Stanley and Berenice Helene (née Simon) Rukeyser. He was the younger brother of Merryle S. "Bud", Jr. and older brother of William S. and Robert J. His ancestors came from England, Germany and Latvia, with his paternal great-grandfather arriving in the United States about 1840. He graduated from New Rochelle High School in 1950, and then attended Princeton University's Woodrow Wilson School of Public and International Affairs in New Jersey, graduating in 1954. While at Princeton, Rukeyser's roommate was Wayne Rogers, who would go on to star as 'Trapper John' McIntyre on the hit television series M*A*S*H and much later was a guest on Wall $treet Week with Louis Rukeyser due to Rogers' success as an investor.
He spent the next eleven years as a political and foreign correspondent for the Baltimore Sun newspapers. He then moved to ABC television as economics correspondent and commentator. He left ABC in 1973. Even after he moved to television he continued to write for newspapers as a syndicated columnist.
In 1970 he started the popular Public Broadcasting Service (PBS) series, Wall $treet Week with Louis Rukeyser, produced by Maryland Public Television (MPT), a PBS member station, out of their facilities in Owings Mills, Maryland.
Rukeyser took pride in effectively creating the first television show that focused on Wall Street. With a combination of erudition, plainspokenness, and panache, he made the often arcane workings of the stock market and the economy better known to the mass public for 32 years via Wall Street Week.
The show ran for 32 years, reaching its ratings peak in the mid-1980s. But by the 1990s, it faced increasing competition from rivals such as CNBC before Rukeyser left in 2002 after a dispute with network executives who wanted to replace him with younger hosts (he was 69 at the time) with the idea that this would spark ratings MPT executives offered him a five minute segment on the new, retooled show; Rukeyser declined. In his final episode, which was broadcast live, he deplored the decision of Maryland Public Television's management and urged viewers to write their PBS stations and clamor for the new financial program he would soon create. Maryland Public Television fired him immediately after the broadcast and erased the master tape; the only existing copies of the broadcast possibly exist at other PBS stations, in home copies or on YouTube.
After Rukeyser's departure, the series was renamed Wall $treet Week with FORTUNE and co-hosted by the editorial director of Fortune (magazine) magazine, Geoffrey Colvin, along with Karen Gibbs, a former senior business correspondent on the Fox News Channel. But without Rukeyser, the show's ratings collapsed and Maryland Public Television finally pulled the plug in June 2005.
Shortly after leaving Wall $treet Week, Rukeyser began a new program, Louis Rukeyser's Wall Street (named after one of his newsletters) on the cable channel CNBC. Highly unusual for a cable network, advertising on the show was limited to before-and-after "underwriting" announcements similar to those on non-commercial broadcast stations. This was done at Rukeyser's insistence, so that WLIW, the secondary PBS station in the New York area, could offer the program to its viewers on the weekend.
Rukeyser was diagnosed with multiple myeloma (a type of bone cancer) around this time and began missing appearances on the show, which was finally cancelled at his own request after health problems kept him away more than a year.
The monthly Louis Rukeyser's Wall Street newsletter was first published in 1992; two years later, Louis Rukeyser's Mutual Funds was started.
Rukeyser's monthly newsletters continued to be published by KCI Communications (now Capitol Information Group) under the editorship of Benjamin Shepherd until October of 2012 when Rukeyser Mutual Funds was discontinued and Louis Rukeyser's Wall Street was changed to Ben Shepherd's Wall Street.
Controversy—The Rukeyser Effect 
Over the years, stock traders and analysts noted that a company touted on W$W on Friday would experience a spike (rapid short term advance) in its stock price the following Monday. This phenomenon, dubbed "The Rukeyser Effect," was described as a further demonstration of the program's influence. However, in 1987, Professor Robert Pari of Bentley College published an academic article in the Journal of Portfolio Management detailing the results of a study that found that stocks recommended by Rukeyser's guests on Wall $treet Week not only tended to rise in price and trading volume in the days preceding the Friday evening broadcast, peaking on the Monday afterward, but also tended to under perform the market for up to a year following the recommendation. Rukeyser strongly disputed this claim, but ten years later Professors Jess Beltz and Robert Jennings published another academic article in the Review of Financial Economics reporting results consistent with Pari's original findings, and that there was "little correlation between the 6-month performance of a recommendation and the abnormal volume at the date the recommendation is made." They observed that there were differences in return performance between the recommendations of different individuals, but the market could not discern the more insightful recommendations from the less insightful. Another commentator noted "It is mathematically impossible for the thirty million viewers of this show to beat the market, since they are the market."
Awards and achievements 
- George Washington Honor Medal of the Freedoms Foundation (presented to his popular radio commentary program, Rukeyser's World, which he ended when he left ABC in 1973) for "an outstanding accomplishment in helping to achieve a better understanding of America and Americans."
- 1978 Freedoms Foundation award for his newspaper column, begun just two years earlier.
- granted the first ever GW Loeb award for financial journalism given to a broadcaster.
- 1990 first man to receive the Women's Economic Round Table award "for outstanding service in educating the public about business, financial and economic policy."
- 2000 Financial Planning Association of New York's Malcolm S. Forbes Award for Excellence in Advancing Financial Understanding.
- nine honorary doctorates for his work as the nation's No. 1 economic educator: from Johns Hopkins University, American University, Loyola College, Western Maryland College, Mercy College, Moravian College, Southeastern Massachusetts University, New Hampshire College and Roger Williams University.
- The Fashion Foundation of America named him both the best-dressed man in finance and the most sartorially elegant host in America.
- Playboy, acclaiming him in its own best-dressed list, said he was a "rakish raconteur" and a "personal-style knockout."
- 1974: How to Make Money in Wall Street. Garden City, N.Y.: Doubleday. ISBN 978-0-385-07505-3.
- 1983: What's Ahead for the Economy: The Challenge and The Chance. New York, NY: Simon & Schuster. ISBN 978-0-671-44996-4.
- 1985: What's Ahead for the Economy: Revised and Updated. New York, NY: Simon & Schuster. ISBN 978-0-671-55790-4.
- Collins, Dave (May 3, 2006). "Longtime TV host Louis Rukeyser dead at 73". Associated Press.
- "Merryle S. Rukeyser, 91, Financial Columnist, Lecturer, Author". Associated Press. (c/o Newsday). December 22, 1988.
- Zurawik, David. "Financial Advice TV Show Pioneer - Ex-newspaperman Explained Wall St. to Main St. on PBS Louis Rukeyser 1933-2006". The Baltimore Sun. May 3, 2006.
- Westheimer, Julius. "Smiles and Bumps as Panelist 21 years on 'Wall St. Week'". The Baltimore Sun. November 19, 1992.
- Olsen, Patricia R. - "Executive Life: The Boss - Keep the Cameras On". The New York Times. March 16, 2003.
- "About Louis Rukeyser". Rukeyser.com. Retrieved 2006-05-03.
- Grant, James. Media & Advertising: "Louis Rukeyser, Television Host, Dies at 73 ". The New York Times. May 3, 2006.
- Kempner, Matt. "Rukeyser to Appear on Public Television as well as CNBC". The Atlanta Journal-Constitution. April 10, 2002.
- Pari, Robert (1987). "Wall Street Week recommendations: yes or no?" Journal of Portfolio Management. Volume 14. pp. 74–76.
- Beltz, Jess, and Robert Jennings, (1997). Recommendations: Trading Activity and Performance: "Wall Street Week with Louis Rukeyser". Review of Financial Economics. Volume 6. pp. 15–27.
- Bernstein, William J. "The Basics of Investing and Portfolio Theory". Efficient Frontier.
- Louis Rukeyser. Brooks International.
- Stewart, David (September 28, 1998). "One for the money: Rukeyser’s Friday evening pavane". Current. Retrieved 2008-12-20.
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