LOVE is a sculpture by American artist Robert Indiana. It consists of the letters LO (with the O canted sideways) over the letters VE. The image was originally designed as a Christmas card for the Museum of Modern Art in 1964. The original three-dimensional version of LOVE is made of COR-TEN steel and has been on exhibit at the Indianapolis Museum of Art since 1970. The LOVE design has been reproduced in a variety of formats. Likewise, the sculpture has been recreated in multiple versions and a variety of colors, and is now on display around the world.
The image has been rendered and parodied countless times. The original book cover for Erich Segal's novel Love Story alluded to the design, and the TV series Bridget Loves Bernie included a shot of the Sixth Avenue sculpture in its opening credits. The United States Post Office issued an eight-cent stamp in 1973 featuring the image. Parodies of the image appeared on covers of records by Rage Against the Machine (Renegades), Oasis (Little by Little single) and Acen (75 Minutes). London artist D*Face parodied the image by rendering the word hate with the A tilted and Belgian artist Eddy Gabriel made a version using the word lost. The sculpture is remade to read "THPS" in the Xbox expansion of Tony Hawk's Pro Skater 2, which has a stage set in Philadelphia's Love Park. The set reappears in Tony Hawk's Underground 2. Evan Greenfield's sculpture "I'm Lovin' It" alludes to Indiana's image.
The "Love" emblem has been adopted by skateboarders and frequently appears in skateboard magazines and videos. After skateboarding was banned in Philadelphia's Love Park, the emblem was used by organizations opposing the ban.
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Media related to Love by Robert Indiana at Wikimedia Commons